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Home » Activ8 Inc. Activ8 to participate in DNP XR STUDIO, a virtual production studio combining AI and XR, to be opened by DNP in Ichigaya, Tokyo

Activ8 Inc. Activ8 to participate in DNP XR STUDIO, a virtual production studio combining AI and XR, to be opened by DNP in Ichigaya, Tokyo

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Activ8 Inc. participates in DNP’s “DNP XR STUDIO,” a virtual production studio combining AI and XR, to be opened by DNP in Ichigaya, Tokyo. ​
Activ8 Inc. Press Release: October 20, 2025 Activ8 participates in “DNP XR STUDIO,” a virtual production studio combining AI and XR that DNP is opening in Ichigaya, Tokyo. A co-creation hub that pursues new forms of video expression and solves production issues such as cost, deadlines, and labor shortages. Activ8 Inc. (Headquarters: Activ8 (Shibuya-ku, Tokyo; Representative Director: Osaka Takeshi; hereinafter referred to as Activ8) will become a partner company in “DNP XR STUDIO,” a virtual production studio combining AI and XR that will be opened by Dai Nippon Printing Co., Ltd. (Headquarters: Tokyo; President and CEO: Kitajima Yoshinari; hereinafter referred to as DNP) on November 13, 2025, on its premises in Ichigaya, Tokyo. This studio combines high-resolution, high-speed motion capture and virtual production equipment with generative AI for efficiency and expression-expanding technology to enable new forms of visual expression. It also provides one-stop solutions to common challenges faced by the video production industry, such as cost, deadlines, and labor shortages.
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【Background and Objectives】 As demand for XR and 3D video expands in a variety of fields, including advertising, music, games, and live streaming, production sites are facing major challenges, including a lack of locations and personnel, and filming delays due to weather risks. To address these challenges, DNP has opened the DNP XR STUDIO, integrating AI, XR, dedicated equipment, and a dedicated production and technical team, creating a new video production environment that combines high efficiency with expressive power. Activ8’s mission is to “increase the choices we make in the world we live in.” The company has promoted the creation of next-generation entertainment, including the production of its own IP, including the world’s first virtual YouTuber Kizuna AI, as well as the virtualization of character IP developed by client companies. By partnering with DNP XR STUDIO, we will further expand our connections with the XR and video industries. As a “place for co-creation” that promotes solving common industry issues, demonstrating technology, and sharing knowledge, we will work to raise the bar for Japanese video expression and the content industry. [Features of “DNP XR STUDIO”] 1. All-in-one Facility The DNP XR STUDIO is located in an easily accessible city center location, directly connected to an underground parking lot. It is equipped with industry-standard motion capture (Vicon), an LED wall, and a green screen. It also supports real-time compositing using Unreal Engine and Unity, allowing you to check the finished footage on-site while shooting. 2. Production Support with Generative AI Generative AI is used to streamline background generation and rendering. It allows for flexible adaptation to changes to characters and lighting, even after filming. We support the entire process from planning to finishing. 3. Support from Dedicated Staff With producers and technical staff on-site, even companies producing XR video for the first time can use the service with peace of mind. 4. Cooperation with co-creation partners We are collaborating with industry pioneers Activ8 Inc., Kadinche Inc., and Zooperzoos LLC, and collaborating with the XR Consortium, a general incorporated association, to contribute to the revitalization of the entire industry. ■Assumed use case • Virtual live recording using motion capture • Creating 3DCG and live-action composite footage through virtual production • Capture live-action performances (motions) and use AI to transform animated characters to create new expressions • Multiple themes, such as advertisements and music videos, are shot in one day, and teaser videos are released on the same day. • Create a unique stage performance for each event by combining LEDs and generated AI backgrounds [Facility overview] • Name: “DNP noopener”>https://aixr.hacosco.com/xr-studio/) • Location: DNP Ichigaya Takashocho Building, 1-1-1 Ichigaya Kagacho, Shinjuku-ku, Tokyo • Studio opening date: Thursday, November 13, 2025 •
Applications begin: Monday, October 20, 2025 *Applications will begin on the website above. [About Dai Nippon Printing Co., Ltd. (DNP)] DNP is one of the world’s largest comprehensive printing companies, leveraging its unique “P&I” (Printing & Information) strengths to provide a wide range of products and services in a wide range of fields. Since 2021, the company has been developing its “XR
Communication® Business,” offering a variety of experiences that combine the real and virtual worlds. Representative Director and President: Yoshinari Kitajima URL: https://www.dnp.co.jp/ 【Partner Companies】 About Kadinche Co., Ltd. A research and development company founded in 2008 that develops web services, 3D simulations, and virtual production videos using XR and AI technologies. Representative Director: Takayuki Aoki URL: https://www.kadinche.com About Zoopersoo LLC Zooparzoo is a video production company founded in 2020 by film director Ryo Nakajima. The company is working on a production method that blurs the boundaries between live-action and animation through rotoscoping animation using generative AI. Representative employee: Ryo Nakajima URL: https://mocap.co.jp/ About Activ8 Inc. A production company operating in the virtual entertainment field with the mission of “increasing choices in the world we live in.” Notable works include the 3D production of “Uta,” the heroine of “ONE PIECE FILM RED.” Representative Director: Takeshi Osaka URL: https://activ8.co.jp *Company and product names listed are trademarks or registered trademarks of their respective companies. *The information provided is current as of the date of announcement. It may be subject to change without notice. Copyright ©
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