[Que Inc.] HAYATAKU, Que, and ENPASS have partnered to produce a global, full-length video for kids. It will be distributed on the YouTube channel “HAYATAKU,” which has over 22.5 million subscribers.
Que Co., Ltd. Press release: October 20, 2025 To Members of the Press HAYATAKU, Que, and ENPASS have partnered to produce a global feature-length video for kids. It will begin streaming on the YouTube channel “HAYATAKU,” which has over 22.5 million subscribers. The first feature-length video produced through this collaboration, “Doll Monster Attack! Giant Doll vs. 5-Human Survival,” will be released on October 20, 2025.
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https://youtu.be/RZRLMUxQOy8?si=V3iTZunIoMfcdhkr There is almost no dialogue, and the entire film is a series of scenes that kids will enjoy. The few lines that are spoken will be based in English, and the language will change based on the user’s language settings. About the YouTube channel “HAYATAKU” YouTube channel “HAYATAKU Hayataku was launched in 2022 and has released over 2,300 videos, primarily non-verbal (using very few words). It has become hugely popular among kids around the world, currently boasting over 22.5 million
subscribers. Currently, the channel’s main audience is kids in Asia and North America, but the channel hopes that this project will serve as an opportunity to expand its reach to kids around the world. Role of the three companies Hayatakura of HAYATAKU creates the original concept for the video, and Que produces and creates the video (structure, filming, editing, special effects, etc.) in line with Hayatakura’s imagination. Hayatakura’s management company, ENPASS, handles casting, etc. HAYATAKU is in charge of the final touches, ensuring that the video remains true to the “HAYATAKU” style. Que’s thoughts “HAYATAKU” is a rare Japanese content outside of anime that is popular with kids around the world. Que aims to leverage its accumulated experience and knowledge in content production and marketing to help HAYATAKU become a global content creator
representing Japan. In addition, we plan to leverage the experience and knowledge of HAYATAKU, which has achieved global success, to explore trends in content that resonates with the sensibilities of kids around the world by trialing various types of videos. Comment from HAYTAKU CEO Hayataku As our first step towards spreading our wings globally, we’ve been constantly searching for content that will delight children around the world, through trial and error. I’m excited to see what kind of chemistry will emerge by applying the “buzz” know-how I’ve cultivated through my short videos to horizontal videos, something I’ve always wanted to try. By teaming up with Que, who has worked on popular films and streaming platforms, I’m applying it to horizontal videos, something I’ve always wanted to try. Company profile Company Name: HAYATAKU Co., Ltd. Representative:
Representative Director Takuma Hayashi Address: 1-2-20 Shomyo-ji, Inazawa City, Aichi Prefecture Official Website:
https://hayataku.live/ Company name: Que Co., Ltd. Representative: Representative Director Yasuhisa Nito Address: 3-32-6-201 Jingumae, Shibuya-ku, Tokyo Official website: https://que.tokyo/ Company name: ENPASS Co., Ltd. Representative: Kazucho Kawagishi, Representative Director and CEO Address: Office Circle N805, 5-22-37 Higashi-Gotanda, Shinagawa-ku, Tokyo Official website: https://enpass.agency/ Inquiries regarding this matter Que Inc. https://que.tokyo/contact/ For more information about this release