[Forest Publishing Co., Ltd.] More than 100 skills, just one mentality. Introducing the mindset of a “mentally handsome man” that will transform your work and your life—”Ikemental” now available!
Forest Publishing Co., Ltd. Press release: October 20, 2025 To Members of the Press More than 100 skills, just one is mentality. Introducing the mindset of a “mentally handsome man” that will transform your work and your life—”Ikemental” now available! People with a “cool mentality” are liked, trusted, and produce results. Learn how to develop a “cool mind” that will improve both your work and your life. Available at bookstores and online bookstores nationwide from Wednesday, October 22nd! Forest Publishing Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Hiroshi Ota) will begin releasing “Ikemental” (written by Tomohiro Kawase) on Wednesday, October 22, 2025. This book teaches you how to “polish your mind” so you can work with ease and without being swayed by others. Image
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Learn more ■A new bible for developing a “cool mentality” has arrived. The author is a former comedian from the same generation as Oriental Radio and Hannya. He has produced and helped many men improve their masculinity as the operator of a dating school. Through extensive research and interviews with women, this book condenses the secrets to becoming a “spiritually handsome man” (handsome man of the heart). Hone your inner self, which anyone can change, and be trusted at work and in relationships — we’ll reveal practical methods for cultivating a “cool mentality. ■Mental strength is more about “coolness” than “strength” Mental state It’s not a matter of whether you’re “weak or strong,” but It’s determined by whether you’re “cool or lame.” – People naturally gather around you. – You are liked and trusted by many people. – Even though you don’t have a particularly good-looking face or appearance, you are popular with both the opposite and same sex. – People around you naturally cooperate with you. Do you know someone like that? And wouldn’t you like to be one of them? They weren’t born with the talent to be liked by others, nor did they have any special communication skills. What they all have in common is that they are “mentally handsome”. ■Mental handsome = handsome Ability to act with others in mind, Ability to help others and make an effort. Do not complain or vent your frustrations. Be resistant to emotion, considerate of others, generous, and forgiving when necessary. They have that kind of mental composure “Mentally handsome people” can attract others both at work and in their personal lives. These mentally handsome people are called “ikemental”. This book introduces the thinking methods and behavioral habits of handsome people in a way that can be immediately applied in business and everyday life. ・Basic principles and mindset ・Observation skills ・Imagination ・Positive outlook ・How to approach work and people ・Determination and a sense of responsibility ・The power of forgiveness ・The power of self-affirmation, etc.– This article explains the specific methods and skills needed to become handsome. ■Polish your mind, change your life Even if you want to change your face or appearance, it’s not easy. However, anyone can change their “mind (mentality). Having an “ikemental” (a cool mentality) has the potential to dramatically improve not only your relationships, but also your work and life. “I want to be more liked and appreciated by others.” “I want to become a competent worker and be able to build good relationships with others.” “I want to improve my appeal as a person and grow more.” “I want to be someone who has time to spare even when I’m busy.” “I don’t want to be swayed by others or my surroundings.” This is a book for people like you. More than learning 100 skills, honing just one mental ability can change your life dramatically. Through this book, try to become a handsome person. ■ Structure of this book Chapter 1 Basic Principle x Mind Chapter 2Observation x Imagination Chapter 3 Positive x How to perceive Chapter 4Responsibility x Determination Chapter 5 Words x Speech Chapter 6 Being x Emotions Chapter 7Growth x Positivity Chapter 8Lifestyle x Philosophy Conclusion ■Author profile Tomohiro Kawase CEO of GiveGrow Co., Ltd. Born in Gifu Prefecture. After graduating from Utsunomiya University, he enrolled in Yoshimoto Kogyo’s comedy training school, NSC, as part of the 10th class. His classmates included Oriental Radio, Hannya, Trendy Angel, Fruits Punch, and more. After giving up on his career in comedy, he joined Daiichi Kosho Co., Ltd. as a part-timer. He achieved the fastest promotion in history, serving as planning manager for 100 stores and manager of Western Japan, overseeing 500 subordinates, before leaving the company to pursue his own business. After traveling solo overseas for the first time, he saw potential in Cambodia and decided to stay there instead of returning to Japan. After moving, he was deceived by a Japanese person there and ended up penniless. Despite nearly dying, he started a travel agency for Japanese people in Cambodia and attracted 432 Japanese people to the country. He noticed the herbivore trend among Japanese men, and after returning to Japan, he founded “BRIGHT FOR MEN, a dating and marriage school that refines men.” To date, over 1,400 students have enrolled. Drawing on his experience of seeing both popular and unpopular men, he not only provides guidance on appearance and communication, but also continues to share his unique perspective on mental health and mindset. His books include “The Virgin’s Chance to Win” (Management Publishing).
https://bmen.jp/ ■Book summary
https://prcdn.freetls.fastly.net/release_image/9347/162/9347-162-7c9ec5c289ad1427fd770e459cc806a3-1024×1504.jpg Book name: Ikemental Author: Tomohiro Kawase Number of Pages: 216 Price: 1,760 yen (tax included) Publisher: Forest Publishing Co., Ltd. Release Date: October 22, 2025 (sequentially thereafter) ISBN: 978-4-86680-323-1 [Book details]
https://www.forestpub.co.jp/author/kawase_tomohiro/book/B-2203 [Amazon]
https://www.amazon.co.jp/o/ASIN/4866803231/forestpublish-22/ref=nosim ■Company profile Company Name: Forest Publishing Co., Ltd. Address: 7F Hakuho Building, 2-18 Ageba-cho, Shinjuku-ku, Tokyo 162-0824 Established: April 1, 1996 Representative Director: Hiroshi Ota Business Description: Planning, production, and sales of publications URL:
https://www.forestpub.co.jp
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