[Gugenka Inc.] Limited Edition Holo Model of “22/7 (Nanabun no Nijūni)” Released & Immersive Theater “Nijigate” Experience
Gugenka Inc. Press Release: October 21, 2025 Limited-edition holomodel of “22/7” to be released & “Nijigate” immersive theater experience to immerse yourself in the world of the show Gugenka Inc. (CEO: Masashi Mikami) is pleased to announce that limited edition serial cards for holographic models of “22/7 (Nanabun no Nijūni),” a digital voice actor idol project produced by Yasushi Akimoto in collaboration with Sony Music and ANIPLEX, will go on sale at the Osaka IP Bookstore on B1F of TSUTAYA EBISUBASHI from Friday, October 24, 2025. To coincide with the release, we will be holding a trial experience at the in-store immersive theater “NIJIGATE” (hereinafter “Nijigate”). Participants will receive a limited edition postcard.
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https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-c1b0e80c4e3eda21180d03c85cd9e397-1920×1080.jpg *This is an image of the product under development.
https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-9b75664cade7cfb9c92d1b87d82e51db-1920×1080.jpg *This is an image of the product under development. This limited edition comes with a beach ball, beach chair, and beach umbrella, allowing you to enjoy taking photos with the holo model. *Each holo model comes with the three items listed above. Download the app here: https://xr-marketplace.com/download ■Sold at “TSUTAYA EBISUBASHI” Starting Friday, October 24, 2025, holomodels will be sold in serial card format at the Osaka IP Bookstore on B1F of TSUTAYA EBISUBASHI. By entering the serial code on the back of the card in X Market, you can exchange it for the holomodel itself. This design can be enjoyed as an interior decoration or as a collection.
https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-5a207fc7db4b7a60fb47b5f64e0f8549-1920×1080.jpg 《Product Overview》 TSUTAYA Limited Edition Holo Model Console “22/7” Serial Card Nicole Saito (Swimsuit) / Miu Takigawa (Swimsuit) / Sakura Fujima (Swimsuit) / Hotaru Ichinose (Swimsuit) / Sumika Oriwara (Swimsuit) / Touko Kiryu (Swimsuit) / Honoka Sera (Swimsuit) / Sora Nishiura (Swimsuit) / Mizuhime Himuro (Swimsuit) – 9 types in total Price: ¥3,850 each (tax included) *This product is for sale as a serial card only. There are currently no plans to sell it on X Market. [Supported Devices] ・Smartphone ・Mixed Reality Devices (Meta Quest 2, Meta Quest Pro, Meta Quest 3, Meta Quest) 3s) ・Holomodel link ・Looking Glass Go etc. ■ Nijigate from “22/7” content is here
In conjunction with the sale of the holomodels, the “Nijigate” experience, where you can experience the world of “22/7,” will be held at TSUTAYA EBISUBASHI Osaka IP Bookstore on B1F from Friday, October 24, 2025. Nananiji members will appear around you, allowing you to enjoy the music video for “Anata de Nakakucha” together.
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https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-f0b269450998d10bb87baa678d42cd8d-1920×1080.jpg Those who experience “Nijigate” will receive a limited edition postcard.
https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-c4dd29cc9f647d7dc050c33361ea1ac5-1500×1050.jpg Nijigate is a store-based immersive theater where participants enter a booth designed to resemble a teleportation device that takes them to a two-dimensional world. They then put on MR goggles and experience a 3D sound system and other effects that stimulate all five senses, creating a immersive experience that makes them feel as if they’ve jumped into the world of the work.
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https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-bdb95e56169b2ab0330c5ad913ea1532-1920×1080.png For this exhibition, we are using “ONE-Z,” provided by Kawakami Sangyo Co., Ltd. This next-generation box combines excellent soundproofing and high cushioning, creating a comfortable, high-quality experience. In addition, Roland Corporation, a global company specializing in innovative electronic musical instruments, will use the VC-1DMX, which controls lighting effects, to create a lighting effect synchronized with sound in this corner. Participants will be able to enjoy a new experience of combining sound and light. 《“22/7” Nijigate Experience Event Information》 Session period October 24, 2025 (Friday) – November 30, 2025 (Sunday) 10:00 – 22:00 Venue TSUTAYA EBISUBASHI B1F Osaka IP Bookstore (1-8-19 Dotonbori, Chuo-ku, Osaka City, Osaka Prefecture 542-0071) Trial Fee 1,500 yen (tax included) ■ “22/7 (Nanabun no Nijūni)” Original Merchandise to be Released
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https://prcdn.freetls.fastly.net/release_image/74603/269/74603-269-82d248d50dd21da53034a82bba17ead5-1080×1080.png We will be releasing original merchandise featuring holographic models of characters from “22/7 (Nanabun no Nijūni)” dressed in swimsuits. Starting today, Tuesday, October 21, 2025, we have begun accepting online pre-orders on the Gugenka BOOTH website. The “Nijigate” experience will also be available in-store at the Osaka IP Bookstore on B1F of TSUTAYA EBISUBASHI, where you can experience the game, starting Friday, October 24th. As a special in-store purchase, we will give you a free clear file folder for every purchase of original goods totaling 10,000 yen or more (tax included). *The bonus will only be distributed in stores and does not apply to online purchases. *Solo bromides are scheduled to be available in stores from November onwards. 《List of “22/7” Original Merchandise》 ◆22/7 Holo Model (Swimsuit) Solo Bromide (36 types total/6 randomly selected) Price: ¥1,200 (tax included) Pre-order page:
https://gugenka.booth.pm/items/7560951 ◆22/7 Holo Model (Swimsuit Outfit) Acrylic Stands (9 Types) Price: ¥2,000 (tax included) Order sales page: https://gugenka.booth.pm/items/7560959 ◆22/7 Holo Model (Swimsuit Outfit) Can Badge (9 Types/Random) Price: ¥500 (tax included) Pre-order page: https://gugenka.booth.pm/items/7560964 ■About Gugenka Co., Ltd. Gugenka is an XR creative studio that promotes Japanese IP to the world through XR technology. On the digital goods e-commerce site “X Market,” you can purchase digital goods such as “Holomodel,” official digital figures of Japanese anime. ■Gugenka Co., Ltd. Company name: Gugenka Co., Ltd. Head office location: Dekishima Daiichi Building 4F, 1-10-7 Minamidekishima, Chuo-ku, Niigata City, Niigata Prefecture Established: April 2005 Representative Director and CEO Masafumi Mikami URL:
https://gugenka.jp/ Copyright ©
Corporation All Rights Reserved.