[Reflect Art Co., Ltd.] Collaborates with BE:FIRST
https://prcdn.freetls.fastly.net/release_image/51722/13/51722-13-7ed7d8ab1b3562f7da1ff0b68ffb408a-1920×1080.png Reflect Art Inc. (Headquarters: Taito-ku, Tokyo; President and CEO: Ayano Fukumura), a comprehensive art company that “creates
opportunities to encounter art,” is pleased to announce that our artist, Marina Suzuki, has participated as art supervisor and co-producer in Unilever Japan’s new campaign, “#DRAW_YOURSELF” (launching November 1, 2025). In this campaign, dance and vocal group BE:FIRST embodies “expressing your individuality” and “the beauty that comes from the overlapping of individuality” through their new song “Secret Garden.” A web commercial depicting the production process was released on October 23rd.
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https://prcdn.freetls.fastly.net/release_image/51722/13/51722-13-cfedbd7e1a3e0bb0981110b4132fa8ea-1366×966.jpg ■ Take time to discover your true self through the act of drawing For this campaign, Suzuki supervised the production of art on a giant canvas measuring approximately 2.7 meters in height. With a “garden” theme, Suzuki supported each BE:FIRST member as they freely expressed their imagination with their brushes. The art concept is inspired by Unilever’s key message, “Be Yourself,” and the title of the
accompanying song, “Secret Garden.” A garden is a landscape created by the harmonious gathering of flowers, plants, light, wind, and other diverse elements. It is because we are unique that we can become one. At the production site, the individual personalities of each BE:FIRST member beautifully overlapped as colors, eventually fusing into a single piece of work. This process itself embodied the message of “#DRAW_YOURSELF.”
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https://prcdn.freetls.fastly.net/release_image/51722/13/51722-13-3b761d83547a816e8882a30e4d8279a6-1920×1080.jpg ■ Expressing diversity through art The themes of “individuality” and “diversity” advocated by Unilever Japan and BE:FIRST resonate deeply with Reflect Art’s philosophy of “Creating the first spark for art” and “Art right next to you.” We aim to spread the idea that art is not something special, but an experience that everyone can feel close to. This collaboration brought together the personalities of artists, companies, and fans through a single work, allowing people to experience the joy of expression and creating an opportunity to experience art in their everyday lives. ■WEBCM Overview ・Starring: BE:FIRST ・Art Supervision/Co-Production: Marina Suzuki #
DRAW_YOURSELF｜CM https://youtu.be/wkYj6lo7TuY # DRAW_YOURSELF｜BEHIND THE SCENES https://youtu.be/thCYSESGIi4 # DRAW_YOURSELF｜INTERVIEW https://youtu.be/1PEAPYi30ik ■Reflect Art Co., Ltd. We are a comprehensive art company that “creates the first spark for art.” Based on our corporate philosophy of “reflecting art to create a prosperous future,” we have established an atelier in Taito Ward, Tokyo, a city of art, and are working with artists to develop businesses. We aim to “bring art closer to people” and to “create a society where artists’ activities are sustainable.”
https://prcdn.freetls.fastly.net/release_image/51722/13/51722-13-f438d09bd869d169e81969f8ff109719-934×828.jpg Reflect Art Co., Ltd. ■Company Profile Company Name: Reflect Art Co., Ltd. Address: 1-9-10 Iriya, Taito-ku, Tokyo 110-0013, 1F Established: May 2018 Representative: Representative Director Ayano Fukumura Business Description: – Manufacturing, sales, wholesale, and import/export of artworks – Manufacturing and wholesale of souvenirs and gifts – Business consulting related to art Advisory services for utilizing arts in business ・Providing arts-based capacity development programs and training instructors for such programs For more information about this release *This email was sent automatically, so please do not reply.
