[Survey on Awareness of New Words at Sports Days] 90% of families with children have never heard of “cheer section harassment (o-hara)” / IkoYo Family Lab
Act Indy, Inc. Press Release: October 23, 2025 [Sports Day New Word Awareness Survey] 90% of families with children have never heard of “cheer section harassment (o-hara)” / IkoYo Family Lab What kind of “positive support” do parents keep in mind?
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style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”>New Word Survey | Cheerleading Section Harassment (Ohara)” was conducted. The sight of parents enthusiastically cheering from the stands at their children’s sports days, recitals, and games is a heartwarming sight. During the sports day season, the term “cheer section harassment” (Ohara) has been featured in several media outlets and on social media, referring to “excessive cheering” and “pressure on other parents and children.” We will introduce awareness of “Ohara” and some of the heartwarming cheering that actually takes place. ＜Topics＞ ▶90% (88.6%) of people are unaware of the term “cheerleading section harassment (o-hara).” ▶Things to keep in mind when cheering for children include “respecting children’s independence,” “praising efforts rather than results,” and “remembering to be considerate of others.” ▶Summary (This release is an excerpt from “New Word Survey | Cheering Section Harassment (Ohara)”. For the full text, see here) Awareness of “On Harassment” is Low, Approximately 90% Have Never Heard of It
https://prcdn.freetls.fastly.net/release_image/26954/605/26954-605-20c4b822ba8ed57fc8db52f8c136dd2e-1748×1240.jpg Approximately 90% (88.6%) of respondents said they had never heard of the term “cheerleading section harassment (o-hara),” while only a small proportion (2.6%) said they were familiar with it. →For the entire studyPlease check out this survey Even if parents don’t know about “harassment,” they still value “monitoring” and “positive encouragement.” When parents were asked about what they keep in mind when supporting their children, their free responses revealed that they are trying to support their children while being conscious of “empathy and watching over them.” ＼Mom and Dad’s Support Style (Word of Mouth)／ • “We respect the children’s independence and avoid encouraging them in a way that comes across as advice or a lecture.” • “I cheer them on without putting too much pressure on them and without saying anything negative.” • “Rather than winning or losing, I want to praise the efforts they make.” • “Rather than saying ‘Go win!’, I think it’s better to say ‘Have fun!’ ” I try to say, “Thank you for your understanding.” When parents themselves said they were “happy to receive support,” it was a sense of trust and support. We also asked parents, who are now on the support side, about “happy experiences receiving support.” ＼Mom and Dad’s Support Style (Word of Mouth)／ • “I felt they were supporting me because they believed in me.” • “I get nervous easily, so having people I know cheer me on helps me relax a little.” • “When I missed the baton, I heard cheers from the audience.” It seems that they have found that support that shows trust and recognition of their efforts is a great source of strength, not only when they achieve results or their efforts are rewarded, but also when they fail, feel tired, or feel anxious. Summary Even if they’re not familiar with the term “cheering harassment,” it appears that many parents naturally cheer in a way that doesn’t constitute harassment. When asked about their cheering style, many said they “praise effort rather than results,” “want to empathize with their child’s feelings,” and “cheer while being considerate of others.” We also heard comments like, “I learned for the first time about the term ‘cheering harassment.’ I think I may have been putting pressure on my child without realizing it,” suggesting that parents are constantly taking in parenting information as they raise their children. [Survey overview] • Survey method: Internet survey • Survey area: Nationwide • Target audience: “Ikoyo” members • Survey period: July 2025 • Number of samples: 417 *Data is rounded to the nearest tenth. Totals may not necessarily add up to 100%. *If you wish to publish or quote the results of this survey in any media, please contact our public relations department (pr@actindi.net) before publishing and include the credit “Research by Iko-Yo Family Lab” and the URL of the article (https://iko-yo.net/articles/19928) in the publication or quote. ■What is “Ikoyo”?
https://prcdn.freetls.fastly.net/release_image/26954/605/26954-605-d75773a5210854eecf85d0f09e03b095-933×321.png “IkoYo,” a children’s outing information website launched in December 2008, is used by approximately 80% of parents and features information on over 99,000 facilities nationwide and over 91,000 reviews (as of May 2025). “Iko-yo” service site: https://iko-yo.net/ ■What is “Ikoyo Family Lab”?
https://prcdn.freetls.fastly.net/release_image/26954/605/26954-605-683f536991403566a24c765098ec7ec9-445×253.jpg This is the Co-Creation Parenting Marketing Lab, which conducts weekly surveys through Ikoyo monitor members and publishes the data. We conduct original research and analysis of the interests and trends of the parenting generation, focusing on the childcare, education, and outing markets. We disseminate insights that are useful for planning and promoting services and products. If you’re a company targeting the child-rearing demographic, please feel free to contact us if there’s anything we can do to help. 【Official】Ikoyo Family
Lab (https://iko-yo.net/articles/17249) 【Seasonal Events Ikoyo Family Lab Survey 2025】 ▶Announcement! Top 10 seasonal events and customs in November that kids will
love(https://iko-yo.net/articles/19920) ▶Announced! Top 10 seasonal events and customs in October that kids will
love(https://iko-yo.net/articles/19601) ▶Announced! Top 10 August Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/18393) ▶︎Announcement! Top 10 July Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/17883) ▶Announcement! Top 10 June seasonal events and customs that kids will
love(https://iko-yo.net/articles/16855) ▶Announced! Top 10 Father’s Day gifts(https://iko-yo.net/articles/16982) ▶Announced! Top 10 Mother’s Day Gifts! (https://iko-yo.net/articles/16547) ▶Children’s Day Survey: Half of People Didn’t Purchase May Dolls & Carp Streamers (https://iko-yo.net/articles/16512) 【Iko-Yo Family Lab Survey 2025: Lifestyles of Child-Raising Families】 ▶New Word Survey | Cheerleading Harassment | Response Harassment | 90% Don’t Know What is Positive Cheering? (https://iko-yo.net/articles/19928) ▶【Sports Day Survey 2025】Half of Events to be Held in Autumn / 80% Will Be Shortened / 90% Will Not Have Lunch Boxes (https://iko-yo.net/articles/19927) ▶Announcement! Ranking of Christmas Ways to Spend the Day: Enjoy at Home and on the Go (https://iko-yo.net/articles/19749) ▶Announcement! What’s the Top Halloween Costume Trend for 2025? Pumpkins are in Second Place (https://iko-yo.net/articles/19153) ▶Announcement! 2025 Halloween Style Rankings: What’s the No. 2 and No. 1 Interior Design? (https://iko-yo.net/articles/19202) ▶Approximately 10% of parents “encourage” the use of AI in independent research projects
Approximately 70% help halfway (https://iko-yo.net/articles/19059) ▶[Children’s Birthday Survey] “Celebrating by going out” is now mainstream, while approximately 70% say “birthday parties where friends are invited” are in the minority. Birthday perks are also attracting attention (https://iko-yo.net/articles/18665)
▶Announcement! “2025 Ranking of Ways to Spend Time at Home During the Scorching Hot Summer Vacation” (https://iko-yo.net/articles/18029) ▶︎Announcement! Ranking of popular summer outing spots and amenities for babies (https://iko-yo.net/articles/17795) ▶70% of people change their outing destinations this summer due to the extreme heat! Announcing the top ranking heatstroke prevention products
(https://iko-yo.net/articles/17731) ▶Moms and dads have spoken! What will you buy in July? 1st place: children’s toys, 2nd place: water toys (https://iko-yo.net/articles/17386) ▶Announcing! Ranking of travel package tour companies used by families with children (https://iko-yo.net/articles/17247) ▶Announcement! Ranking of main credit cards used by families with children
(https://iko-yo.net/articles/17097) ▶Announcing! The Top 10 Ages for Kids to Get Smartphones (https://iko-yo.net/articles/16700) ▶Are you going to the World Expo? Or not? More than half of people plan to visit Kansai (https://iko-yo.net/articles/16029) ▶Signs of an increase in “minpaku” among families with children: Over 90% want to use it again (https://iko-yo.net/articles/15959) ▶Announcement! Top 10 Conveyor-belt Sushi Chains Favorite by Children | No. 1, Hama Sushi (https://iko-yo.net/articles/15677) ▶70% of Parents Regret Lack of Financial Education (https://iko-yo.net/articles/14900) List: Ikoyo Family Lab Survey Data Autumn Kids’ Events 2025
https://prcdn.freetls.fastly.net/release_image/26954/605/26954-605-6da7e1d4e68c878748cd6489d01bd0a2-1200×630.png IkoYo Autumn Kids’ Event Special 2025 Autumn, with its cool, comfortable weather, is the perfect season to enjoy family outings! We’ll introduce information unique to autumn, including outdoor activities, popular fruit-picking spots, autumn foliage viewing spots, gourmet festivals, and other autumn events. If you’re having trouble deciding where to go, check out the popularity rankings! Autumn Kids’ Event Special 2025 (Autumn Kids’ Event Special) https://iko-yo.net/articles/18636 IkoYo Illumination Special 2025
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イルミネーションを見ながら遊べる遊園地・テーマパーク、赤ちゃんも安心の屋内イルミネーション施設、子連れにうれしい無料スポットなど、家族で楽しめるイルミネーションスポットを徹底紹介！ 点灯式情報も要チェック！ イルミネーション＆点灯式特集
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2025年のハロウィンは10月31日の金曜日。直前の土日などを中心に、全国各地でさまざまなハロウィンイベントの開催が予定されています。ハロウィン特集では、最新のハロウィンパレード情報からハロウィンの手作り体験など、子供と一緒に楽しめるイベントをまとめて紹介します！ 親子向けハロウィンイベント特集2025
親子向けハロウィンイベント（https://iko-yo.net/topics/halloween）
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冬も親子で遊びに行こう！ いこーよの冬のおでかけ特集では、寒い日でも安心して遊べる屋内スポットから、冬ならではのスノーアクティビティまで、冬にこそ家族で楽しみたいおでかけ情報を紹介！ クリスマスから新年まで、この冬に体験したい季節のイベントもあわせてチェック！
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