What do you do on substitute holidays for sports days and other events? ] Most people spend their substitute holidays relaxing at home or going out for a little outing / Ikoyo Family Lab
Act Indy, Inc. Press release: October 23, 2025 To Members of the Press [What are you doing on substitute holidays for sports days and other events? 】Most people use substitute holidays for “little outings” or relaxing at home / IkoYo Family Lab Take advantage of your precious holiday break and get active by visiting theme parks, aquariums, and zoos!
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-b2f2e26ebc87fcdb2c16a5f1ba601db0-2000×1333.jpg Act Indy, Inc. (Shinagawa-ku, Tokyo; CEO: Takamichi Shimomoto; hereinafter referred to as “Act Indy”), operator of “IkoYo,” one of Japan’s largest websites for information on outings with children, conducted a survey and analysis on “The situation regarding substitute holidays for sports days and other events” through the “IkoYo Family Lab,” which sheds light on real parent-child behavior through surveys and interviews. ＜Topics＞ ▶On substitute holidays for sports days and other events, the majority of people choose to “relax at home or nearby.” ▶There are also “active people” who take advantage of weekdays. ▶ “Long-distance trips” are a minority, with day trips the mainstream ▶ Summary The mainstream trend is “relaxing at home or nearby.” When we conducted a survey on how people spend compensatory holidays due to school or kindergarten events, the most common answer was “going to a nearby park or facility” (47.8%), followed by “relaxing at home” (35.7%). How do you usually spend compensatory holidays due to events at your child’s school, nursery school, or kindergarten? (Multiple selections possible) 1. 47.8% go to nearby parks or facilities 2. 35.7% relaxing at home 3. 34.7% visit theme parks, zoos, aquariums, etc. 4. 27.9% travel a little further by car or train 5. 20.4% have never experienced a substitute holiday 6. 12.6% go on a trip 7. 10.7% use daycare or after-school care at daycare centers because their parents are working. 8. 4.9% of children go out alone with friends This indicates that more than half of households choose to relax and unwind at home or nearby, rather than traveling far away during long holidays. There are also “active” people who take advantage of weekdays. Among those who prefer more active outings, “going to theme parks, zoos, aquariums, etc.” (34.7%) is also gaining popularity. This figure is roughly the same as “relaxing at home,” suggesting that many families are taking advantage of the benefits of a substitute weekday holiday. Also, visiting popular attractions within a day trip on a relatively quiet weekday feels special, but doesn’t require the extensive preparation required for an overnight trip, making it a popular “mini-outing day.” Please tell us about places you have actually visited on a substitute holiday. (Multiple selections possible) 1. Parks/open spaces 42.0% 2. Theme
park/amusement park 34.2% 3. Shopping mall 33.3% 4. Aquarium/Zoo 30.6% 5. Indoor playgrounds (children’s centers, kids’ parks, etc.) 24.3% 6. Museum/Science Museum 18.4% 7. Cinema 14.8% 8. Home/Relatives’ home 14.1% 9. Seasonal events (illuminations, fireworks displays, festivals, etc.) 9.2% 10. Museums and cultural facilities 8.5% 11. Factory tours and field trips: 6.8% 12. I don’t go out 6.6% 13. Experience facilities (harvesting experiences, pottery, workshops, etc.) 5.1% 14. Camping/Outdoor 3.4% “Going on trips” is a minority trend, with day trips the mainstream The results show that spending time away from home, such as “going on a trip” (12.6%) or “going a little further by car or train” (27.9%), is relatively rare. Summary This survey suggests that, unlike Golden Week and Obon holidays, substitute holidays tend to be focused on daytime activities, taking into consideration the preparations and burden on parents. For many families, substitute holidays are typically used for “short outings” to nearby parks or popular attractions, a “special but not too strenuous” outing nearby. Sports day news! Check out this survey too! 90% of events are shortened to half a day or less, with no family lunches provided.
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-8fe5b0141fe4fd9a968185bd4cf0d7a0-668×141.png Are children’s sports days changing with the parents’ generation? Hearing such voices, IkoYo Family Lab conducted an IkoYo monitor survey and is presenting the results in detail! A “new trend” in sports days is emerging. With increased awareness of reducing the burden on schools and kindergartens in the wake of heatstroke prevention measures and the COVID-19 pandemic, check out the “new format of sports days” that has changed significantly from the traditional format through data and comments from parents! View this survey https://iko-yo.net/articles/19927 Sports day situation! Check out this survey too! Is there harassment in the cheering section?
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-8e1bd92ddab8987b3db46251fa5b5893-659×134.png The sight of parents enthusiastically cheering on their children at sports days, recitals, and extracurricular activities is a
heartwarming sight to watch. However, in recent years, some media and social media have taken up the new term “cheer section harassment” (o-hara) to refer to “excessive cheering” or “excessive interference and pressure on other parents and children,” causing a stir. We conducted a survey to find out how aware parents are of “o-hara” and what they value when cheering. Here are our findings. Is there “cheer section harassment”?
https://iko-yo.net/articles/19928 [Survey overview] • Survey method: Internet survey • Survey area: Nationwide • Target audience: “Ikoyo” members • Survey period: October 2025 • Number of samples: 412 *Data is rounded to the nearest tenth. Totals may not necessarily add up to 100%. *If you wish to publish or quote the results of this survey in any media, please contact our public relations department
(pr@actindi.net) before publishing and include the credit “Research by Iko-Yo Family Lab” and the URL of the article
(https://iko-yo.net/articles/19927
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-d75773a5210854eecf85d0f09e03b095-933×321.png “IkoYo,” a children’s outing information website launched in December 2008, is used by approximately 80% of parents and features information on over 99,000 facilities nationwide and over 91,000 reviews (as of May 2025). “Iko-yo” service site: https://iko-yo.net/ ■What is “Ikoyo Family Lab”?
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-683f536991403566a24c765098ec7ec9-445×253.jpg This is the Co-Creation Parenting Marketing Lab, which conducts weekly surveys through Ikoyo monitor members and publishes the data. We conduct original research and analysis of the interests and trends of the parenting generation, focusing on the childcare, education, and outing markets. We disseminate insights that are useful for planning and promoting services and products. If you’re a company targeting the child-rearing demographic, please feel free to contact us if there’s anything we can do to help. 【Official】Ikoyo Family
Lab (https://iko-yo.net/articles/17249) 【Seasonal Events Ikoyo Family Lab Survey 2025】 ▶Announcement! Top 10 seasonal events and customs in November that kids will
love(https://iko-yo.net/articles/19920) ▶Announced! Top 10 seasonal events and customs in October that kids will
love(https://iko-yo.net/articles/19601) ▶Announced! Top 10 August Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/18393) ▶︎Announcement! Top 10 July Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/17883) ▶Announcement! Top 10 June seasonal events and customs that kids will
love(https://iko-yo.net/articles/16855) ▶Announced! Top 10 Father’s Day gifts(https://iko-yo.net/articles/16982) ▶Announced! Top 10 Mother’s Day Gifts! (https://iko-yo.net/articles/16547) ▶Children’s Day Survey: Half of People Didn’t Purchase May Dolls & Carp Streamers (https://iko-yo.net/articles/16512) 【Iko-Yo Family Lab Survey 2025: Lifestyles of Child-Raising Families】 ▶New Word Survey | Cheerleading Harassment | Response Harassment | 90% Don’t Know What is Positive Cheering? (https://iko-yo.net/articles/19928) ▶【Sports Day Survey 2025】Half of Events to be Held in Autumn / 80% Will Be Shortened / 90% Will Not Have Lunch Boxes (https://iko-yo.net/articles/19927) ▶Announcement! Ranking of Christmas Ways to Spend the Day: Enjoy at Home and on the Go (https://iko-yo.net/articles/19749) ▶Announcement! What’s the Top Halloween Costume Trend for 2025? Pumpkins are in Second Place (https://iko-yo.net/articles/19153) ▶Announcement! 2025 Halloween Style Rankings: What’s the No. 2 and No. 1 Interior Design? (https://iko-yo.net/articles/19202) ▶Approximately 10% of parents “encourage” the use of AI in independent research projects
Approximately 70% help halfway (https://iko-yo.net/articles/19059) ▶[Children’s Birthday Survey] “Celebrating by going out” is now mainstream, while approximately 70% say “birthday parties where friends are invited” are in the minority. Birthday perks are also attracting attention (https://iko-yo.net/articles/18665)
▶Announcement! “2025 Ranking of Ways to Spend Time at Home During the Scorching Hot Summer Vacation” (https://iko-yo.net/articles/18029) ▶︎Announcement! Ranking of popular summer outing spots and amenities for babies (https://iko-yo.net/articles/17795) ▶70% of people change their outing destinations this summer due to the extreme heat! Announcing the top ranking heatstroke prevention products
(https://iko-yo.net/articles/17731) ▶Moms and dads have spoken! What will you buy in July? 1st place: children’s toys, 2nd place: water toys (https://iko-yo.net/articles/17386) ▶Announcing! Ranking of travel package tour companies used by families with children (https://iko-yo.net/articles/17247) ▶Announcement! Ranking of main credit cards used by families with children
(https://iko-yo.net/articles/17097) ▶Announcing! The Top 10 Ages for Kids to Get Smartphones (https://iko-yo.net/articles/16700) ▶Are you going to the World Expo? Or not? More than half of people plan to visit Kansai (https://iko-yo.net/articles/16029) ▶Signs of an increase in “minpaku” among families with children: Over 90% want to use it again (https://iko-yo.net/articles/15959)
▶Announcement!子供が好きな回転寿司チェーンBEST10|1位、はま寿司1位（https://iko-yo.net/articles/15677） ▶保護者の7割が金融教育（マネー教育）不足を後悔（https://iko-yo.net/articles/14900）
一覧：いこーよファミリーラボ調査データ 秋のキッズイベント特集2025
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-6da7e1d4e68c878748cd6489d01bd0a2-1200×630.png いこーよ秋のキッズイベント特集2025 涼しく過ごしやすい秋は家族とのおでかけを満喫したい季節！
アウトドアはもちろん人気の味覚狩りや紅葉スポット、グルメフェスなどの秋イベントなど、秋ならではの情報を紹介しています。遊びに行く場所に悩んだら人気ランキングもチェック！ 秋のキッズイベント特集2025
（秋のキッズイベント特集）https://iko-yo.net/articles/18636 いこーよイルミネーション特集2025
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イルミネーションを見ながら遊べる遊園地・テーマパーク、赤ちゃんも安心の屋内イルミネーション施設、子連れにうれしい無料スポットなど、家族で楽しめるイルミネーションスポットを徹底紹介！ 点灯式情報も要チェック！ イルミネーション＆点灯式特集
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2025年のハロウィンは10月31日の金曜日。直前の土日などを中心に、全国各地でさまざまなハロウィンイベントの開催が予定されています。ハロウィン特集では、最新のハロウィンパレード情報からハロウィンの手作り体験など、子供と一緒に楽しめるイベントをまとめて紹介します！ 親子向けハロウィンイベント特集2025
親子向けハロウィンイベント（https://iko-yo.net/topics/halloween）
いこーよクリスマス・クリスマスイルミネーション特集2025
https://prcdn.freetls.fastly.net/release_image/26954/608/26954-608-f07b7f53540329b364601dd8ad79695b-1200×630.png 2025年のクリスマスも子供と一緒に楽しもう！
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冬も親子で遊びに行こう！ いこーよの冬のおでかけ特集では、寒い日でも安心して遊べる屋内スポットから、冬ならではのスノーアクティビティまで、冬にこそ家族で楽しみたいおでかけ情報を紹介！ クリスマスから新年まで、この冬に体験したい季節のイベントもあわせてチェック！
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