Tsutaya Bookstore In this era of 100-year lifespans, “Concierge Library” will be held at Tsutaya Bookstores nationwide from Friday, October 24th, introducing recommended books for each age.

[Tsutaya Bookstore] In this era of 100-year lifespans, “Concierge Library” introduces recommended books for each age group and will be held at Tsutaya Bookstores nationwide from Friday, October 24th. ​
Culture Convenience Club Co., Ltd. (Tsutaya Bookstore, Tsutaya Electrics, T-SITE) Press Release: October 24, 2025 [Tsutaya
Bookstores] In this era of 100-year lifespans, “Concierge Library” introduces recommended books for each age group and will be held at Tsutaya Bookstores nationwide from Friday, October 24th. Why not relive events from various stages of life by reading books? There’s also a social media campaign where you can win a “personal book selection” where a concierge will choose a book just for you. Image
URL: https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-fc15280b5bd7d4b7244c96e019bd7b48-640×640.jpg

Details ​ A lifestyle-focused bookstore that satisfies adults’ intellectual curiosity and provides rich experiences and inspiration. Starting Friday, October 24, 2025, Tsutaya Bookstores will be holding the “Concierge Bunko” fair nationwide to coincide with Autumn Reading Week and Book Day (November 1). Concierges will offer paperbacks carefully selected around a theme. The “Concierge Bunko” fair brings together concierges who normally work in their own stores to connect through book selections, providing customers nationwide with the opportunity to discover new books. The theme of this seventh edition is “Books You Should Read Before You’re 100.” In this era of 100-year lifespans, our concierges have selected recommended books for each age. You can choose a book that reflects your current age, or it might be fun to pick one up and imagine yourself in the past or future. What you experienced, or didn’t experience, in your younger days. What you may experience in the future. Why not relive the events of various stages of life by reading books? What is a Tsutaya Bookstore Concierge? Our concierges are professionals with extensive knowledge and expertise backed by experience, and can offer lifestyle suggestions centered around books. Each of our concierges specializes in a genre, and through their unique product selection, sales floor curation, and experiences, they bring customers new encounters and discoveries. As proof of their service, concierges wear a black “concierge badge” named after the famous Edo-period producer Tsutaya Juzaburo (Tsutajyu). It features the mark of “Koshodo,” the company founded by Tsutajyu. In addition to introducing books and other products, concierges are also active in a wide range of fields, including product planning to enrich lifestyles, speaking at lectures and events, and appearing in the media.
https://store.tsite.jp/portal/about/ “Books you should read before you turn 100,” selected by Tsutaya Bookstore concierges
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-cc235508b1dbe570baef09531abbe6ab-1903×2700.png Here are some of the books our concierges have carefully selected for you at ages that may mark turning points in your life. In-store, we’re introducing three books for each of 16 age groups: 0, 10, 13, 15, 18, 20, 22, 25, 30, 36, 40, 50, 65, 70, 80, and 100. We’ll also be distributing a booklet with recommendations from the concierges who selected the books, so if you’re interested, be sure to check it out in-store.
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-0fc71177fdc9e304271b015d93db2316-1080×1350.jpg To You, Age 0: “Nazuna” by Toshiyuki Horie Author, Shueisha Bunko
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-855925c2415548c5c50fbc7019f6cd23-1080×1350.jpg To You, 25 Years Old: “Tremble All You Want” by Risa Wataya Author, Bunshun Bunko
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-d68ef727ee7d9fb167360944a746aba4-1080×1350.jpg To You, 36 Years Old: “The Four Women Living in That House” by Shion Miura Author, Chuokoron-Shinsha
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-e0535adb1aabb5ecadea35c216080f13-1080×1350.jpg For You at 40: “No Rules” by Reed Hastings and Erin Meyer, published by Nami Hijikata Translated by Nikkei BP
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-bc6ec74647c3b00c1bd5ff93a8136888-1080×1350.jpg To You, 65 Years Old: “Every Day is a Good Day” by Noriko Morishita Author, Shincho Bunko
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-ab545b721b1d483dd89cc650e3cf2b86-1080×1350.jpg To You, 80 Years Old: “Little Momo” by Miyoko Matsutani Author, Kodansha
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-69ad3be064f5be41428291b61bbb46b3-1000×750.jpg We’ve also published a conversation between the three concierges who planned this issue’s theme, “Books to Read Before You’re 100.” They share their thoughts on their work as concierges at Tsutaya Bookstores and their book selections, so be sure to check it out. Article page: https://store.tsite.jp/portal/blog/humanities/50055-1402080924.html SNS campaign where you can win a “personal book selection” created just for you by a concierge.
https://prcdn.freetls.fastly.net/release_image/9848/1789/9848-1789-4e77fa73050de4e568374b56d787c376-1080×1350.jpg To celebrate the launch of the Concierge Library, we’re holding a social media campaign where five lucky winners will win a “personal book selection” created just for them by a Tsutaya Bookstore concierge. To enter, simply follow the official Tsutaya Bookstore account on Instagram (@tsutayabooks_official) and comment on the campaign post! We look forward to your participation. ■Gift Contents Tsutaya Bookstore Personal Book Selection for 5 Winners *Each person will receive three books. ■How to apply STEP1. Follow the official Tsutaya Bookstore account on Instagram. @tsutayabooks_official STEP 2. Comment on the relevant campaign post. *If you’re already following the eligible account, you can apply with just STEP 2. STEP3. Application completed! Winners will be selected through a strict lottery by the end of November 2025. Winners will be notified of their win and will be contacted via direct message from the official Tsutaya Bookstore account to confirm their shipping address. *Please make sure you can receive direct messages when applying for this campaign. *Please read the notes before applying. ■Campaign application period October 24, 2025 (Friday) – November 24, 2025 (Monday) ■Details https://store.tsite.jp/portal/blog/humanities/50054-1401040924.html Holding store “Concierge Bunko” will be held at the following stores from Friday, October 24, 2025. End dates vary by store, so please contact the store directly for details. Hakodate Tsutaya Bookstore (Hakodate City, Hokkaido) Ebetsu Tsutaya Bookstore (Ebetsu City, Hokkaido) Tsutaya Bookstore Tagajo City Library (Tagajo City, Miyagi Prefecture) Urawa Tsutaya Bookstore (Saitama City, Saitama Prefecture) Makuhari Tsutaya Bookstore (Chiba City, Chiba Prefecture) Kashiwanoha Tsutaya Bookstore (Kashiwa City, Chiba Prefecture) Shonan Tsutaya Bookstore (Fujisawa City, Kanagawa Prefecture) Tsutaya Bookstore Ebina City Central Library (Ebina City, Kanagawa Prefecture) Roppongi Tsutaya Bookstore (Minato-ku, Tokyo) Nakameguro Tsutaya Bookstore (Meguro-ku, Tokyo) Ginza Tsutaya Bookstore (Chuo-ku, Tokyo)
Futakotamagawa Tsutaya Electrics (Setagaya-ku, Tokyo) Haneda Airport Tsutaya Bookstore (Ota-ku, Tokyo) Daikanyama Tsutaya Bookstore (Shibuya-ku, Tokyo) Nagoya Minato Tsutaya Bookstore (Nagoya City, Aichi Prefecture) Kyoto Okazaki Tsutaya Bookstore (Kyoto City, Kyoto Prefecture) Kyoto Tsutaya Bookstore (Kyoto City, Kyoto Prefecture) Umeda Tsutaya Bookstore (Osaka City, Osaka Prefecture) Hirakata Tsutaya Bookstore (Hirakata City, Osaka Prefecture) Nara Tsutaya Bookstore (Nara City, Nara Prefecture) Tsutaya Bookstore Takahashi City Library (Takahashi City, Okayama Prefecture) Hiroshima Tsutaya Bookstore (Hiroshima City, Hiroshima Prefecture) Edion Tsutaya Electrics (Hiroshima City, Hiroshima Prefecture) Ropponmatsu Tsutaya Bookstore (Fukuoka City, Fukuoka Prefecture) Kyudai Ito Tsutaya Bookstore (Fukuoka City, Fukuoka Prefecture) Fukuoka Tenjin Tsutaya Bookstore (Fukuoka City, Fukuoka Prefecture) Tsutaya Bookstore Takeo City Library (Takeo City, Saga Prefecture) Tsutaya Bookstore Nobeoka Encross (Nobeoka City, Miyazaki Prefecture)