[Ensky Co., Ltd.] Introducing the new “Pukupuku Paper Theater,” where you can have fun sticking stickers, and the “Paper Theater Tsumikasa,” where you can assemble by stacking paper! ~We’re also running a campaign where you can win a White Christmas Tree Paper Theater! ～
Ensky Co., Ltd. Press release: October 24, 2025 To Members of the Press Introducing the new “Pukupuku Paper Theater,” where you can have fun sticking stickers, and the “Paper Theater Tsumikasa,” where you can assemble by stacking paper! ~We’re also running a campaign where you can win a White Christmas Tree Paper Theater! ～ PAPER THEATER 10th Anniversary Project Part 2 Ensky Co., Ltd. (Headquarters: Soka City, Saitama Prefecture; President and CEO: Yuji Kawada), which delivers small moments of joy to all customers through the planning and sales of original products, mainly character toys, has released a paper cutout of the famous scene “PAPER To commemorate the 10th anniversary of the PAPER THEATER series, the following three projects will be launched as the second part of the PAPER THEATER 10th Anniversary Project, which began on Friday, March 28, 2025. ＜List of “PAPER THEATER 10th Anniversary Project” Plans＞ 1. Production time is approximately 10 minutes! Introducing the new “Pukupuku Paper Theater” series, perfect for children ages 6 and up. 2. Recommended for those who enjoy meticulous work! Introducing the new paper stacking series “Paper Theater Tsumikasa” 3. Only available here! Campaign to win a white Christmas tree paper theater
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https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-b6c426139bbcf0524630130fe1ec381f-3900×2925.jpg (C)2025 SANRIO CO., LTD. APPROVAL NO. L660451
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-9fe34a5b60ba0efd792754adbf92c968-3900×2925.jpg (C)2025 SANRIO CO., LTD. APPROVAL NO. L660451
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-7f8d4a266a742dfcfc79e210b5901bab-3900×3888.jpg (C) Eiichiro Oda / Shueisha, Fuji Television, Toei Animation Image
URL: https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-e877e8a4f9d52cc4a8d15e85ab6214da-1717×1518.jpg (C) Eiichiro Oda / Shueisha, Fuji Television, Toei Animation Since the first product in the Paper Theater series was released in November 2015, the product lineup has expanded year by year with the
cooperation of numerous publishers, animation production companies, and other rights holders. In recent years, this paper craft series has become popular with foreign tourists visiting Japan and has attracted attention around the world. We continue to take on new challenges to ensure that it continues to be a beloved brand. To commemorate the 10th anniversary of the series’ creation, the first phase of the “PAPER THEATER 10th Anniversary Project,” launched in March of this year, featured four projects: the introduction of the first product with a production difficulty level of “6,” the release of the new “Paper Shadow Art Mini” series, a gift campaign with the chance to win a “Large Paper Theater,” and collaborations with creators. In this second installment, we’re announcing two new series: “Pukupuku” and “Tsumikasa.” With the birth of these new series, we’ll continue to deliver the fun and excitement of Paper Theater to fans of the series and those looking to pick it up. What’s more, we’re officially running a giveaway campaign on X, where you can win a Christmas tree Paper Theater. Don’t miss this opportunity to experience the fun of creating with Paper Theater. Plan 1. Production time: about 10 minutes! Introducing the new “Pukupuku Paper Theater” series, perfect for ages 6 and up. “PAPER THEATER,” which has primarily been enjoyed by adults, now has a new series, “Pukupuku Paper Theater,” that children can enjoy as well. While previous versions of the PAPER THEATER series were difficult to assemble, including layering the paper and assembling the joint parts, the new series, while still being a “craft kit” for children, has been simplified by simply inserting the pieces into the base using stickers. The stickers are the product’s greatest feature: puffy, puffy stickers, allowing for easy creation of a three-dimensional effect. Since there’s no need for additional tools like tweezers, cutters, or glue, this is the first product in the Paper Theater series to be designed for ages six and up, making it easy for even children to assemble. This allows more people to easily enjoy the world of Paper Theater with a new and exciting experience that combines the playfulness of stickers with the joy of completing a craft project. The commemorative first release features six popular characters from Sanrio Co., Ltd.: My Melody, who celebrates her 50th anniversary this year, Kuromi, who celebrates her 20th anniversary, Hello Kitty, Pompompurin, Cinnamoroll, and Pochacco. Pre-orders are now being accepted on various e-commerce sites, and the products are scheduled to be sold at Ensky’s official online store, “Ensky Shop,” and at toy stores, mass retailers, and electronics retailers nationwide by the end of the year.
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-ce070a9613b31a41e96ba958cb2f5650-3579×2091.jpg 〈Product Overview〉 ・Official Product Name: 1. Pukupuku Paper Theater PT-P01 Hello Kitty 2. Pukupuku Paper Theater PT-P02 My Melody 3. Pukupuku Paper Theater PT-P03 Pompompurin 4. Pukupuku Paper Theater PT-P04 Cinnamoroll 5. Pukupuku Paper Theater PT-P05 Kuromi 6. Pukupuku Paper Theater PT-P06 Pochacco ・Set contents: Kit parts (base parts, stickers) ・Product size: 1. Approximately H82xW97xD75mm 2.
Approximately H70xW123xD75mm 3. Approximately H84xW116xD75mm 4. Approximately H67xW120xD75mm 5. Approximately H82xW100xD75mm 6. Approximately H82 x W105 x D75 mm ・Suggested retail price: ¥1,100 each (tax included) ・Scheduled release date: December 2025 – Sales Locations: Ensky’s official online store, “Ensky Shop,” and toy stores, mass retailers, electronics retailers, etc. nationwide. *Please contact each store for sales dates. ・Mail order site: https://www.enskyshop.com/ (C)2025 SANRIO CO., LTD. APPROVAL NO. L660451
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-b23cca15271be1620387537448a3f58b-962×321.png Project 2. Recommended for those who love detailed work! Introducing the new paper stacking series “Paper Theater Tsumikasa” The new “Paper Theater Tsumikasa” series uses a new method of expression never before seen in paper theaters: stacking paper. It recreates characters and famous scenes in three dimensions. Another great attraction is that once completed, you can enjoy your creation from various angles, not just the front. All parts are intricately laser-cut and can be assembled using common tools such as a cutter, tweezers, and glue. The warm paper material allows you to fully enjoy the building process. In addition, the included clear blister case features a character design on the top, making it even more fun to display. The first installment of this commemorative series features two episodes from the TV anime “ONE PIECE,” “Wano Country Arc” and “Egghead Arc,” as “Paper Theater Tsumikasa.” Preorders are now being accepted on various e-commerce sites, and the figures are scheduled to be sold at Ensky’s official online store, “Ensky Shop,” and at toy stores, mass retailers, and electronics retailers nationwide by the end of the year.
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-978aaad1fa6a7c57a33d57e612e490bb-3900×3888.jpg (C) Eiichiro Oda / Shueisha, Fuji Television, Toei Animation Image
URL: https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-40f6fb579281944e7276c543d9761ae8-1717×1518.jpg (C) Eiichiro Oda / Shueisha, Fuji Television, Toei Animation Image
URL: https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-ffd571dd10616fdc6dee186e8fff3258-1698×1422.jpg (C) Eiichiro Oda / Shueisha, Fuji Television, Toei Animation Image
URL: https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-32096a69c32f5db4696ba6ed8bb04236-581×535.jpg (C) Eiichiro Oda / Shueisha, Fuji Television, Toei Animation 〈Product Overview〉 ・Official Product Name: 1. Paper Theater Tsumikasa TK-01 Wano Country 2. Paper Theater Tsumikasa TK-02 Egghead – Set contents: Kit parts, assembly instructions, dedicated blister case – Product size: 1. Approximately H77xW80xD80mm 2. Approximately H83 x W80 x D80 mm ・Suggested retail price: ¥5,280 each (tax included) ・Scheduled release date: December 2025 – Sales location: Ensky’s official online store, “Ensky Shop” Toy stores, mass retailers, electronics retailers, etc. nationwide *Please contact each store for sales dates. ・Mail order site: https://www.enskyshop.com/
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-e117929e6666be010c3e0de79a508504-955×211.png Plan 3. Get it only here! Campaign to win a white Christmas tree paper theater The “PAPER THEATER 10th Anniversary ‘Christmas Limited Edition Paper Theater’ Giveaway Campaign” will be held next week, starting on Monday, October 27th. Enter the lottery to win a Christmas
tree-designed paper theater, perfect for decorating and enjoying during the Christmas season. The prize will be a white Christmas tree-design paper theater, available only through this campaign! The first layer uses special paper with a glittery finish not found in regular Paper Theaters, making it even more gorgeous and perfect for the Christmas season. From Monday, October 27, 2025 to Monday, November 24, 2025, follow the official Paper Theater account X and repost the campaign post to be entered into a draw to win a special “White Christmas Tree Paper Theater.” Post photos of your paper theater experience, photos of the finished product, or any other photos of you enjoying it with the designated hashtag and X for a chance to increase your chances of winning! Take this opportunity to share your own paper theater memories, such as your favorite paper theater creations from the past or photos of you enjoying making one with family and friends. 〈Campaign Overview〉 ・Campaign Name: PAPER THEATER 10th Anniversary Gift campaign where you can win a
“Christmas-limited Paper Theater” ・Gift: Sparkling Christmas Tree (White) (5 winners) *The item will be shipped fully assembled in a display case. ・Prize size: Approximately H160 × W100 × D42mm ・Schedule: 〈Application Period〉Monday, October 27, 2025, 12:00 Until 11:59 PM, Monday, November 24th 〈Lottery Period〉Sunday, November 25th, 2025 – End of November 〈Winner Notification〉Scheduled for the end of November 2025. *Paper Theater Official X ( Prize shipping: Scheduled for early December 2025 ・How to apply: Follow the official Paper Theater account X and repost the campaign post (Optional) Post a photo of yourself enjoying Paper Theater on X using the designated hashtag. – Designated hashtag: #PaperTheater
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-46e81c2a0ca06afa2c10575a96a85634-2480×2126.jpg ■PAPER THEATER Overview Paper Theater is a papercraft kit that lets you create famous character scenes by layering precisely laser-cut colored paper and wood. Simply cut out the parts with a utility knife, glue them together, and assemble them to easily create art with a sense of depth. We currently offer over 350 different products across 80 characters. Why not try your hand at creating a memorable scene featuring your favorite character? https://paper-theater.com/ *PAPER THEATER official X account (
https://prcdn.freetls.fastly.net/release_image/156846/67/156846-67-6825ffc09f3edd2c9a2c0a63be237891-1846×589.png ■Ensky Overview We plan and sell original products, including character toys, jigsaw puzzles, games, kids’ toys, hobby and fancy goods, seasonal products, and celebrity merchandise. We aim to create added value by adding new appeal to intellectual properties (IP) such as characters, making them irresistibly appealing to customers, and delivering excitement to all our customers. https://www.ensky.co.jp/
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