“HOTEL GROOVE SHINJUKU Instagram Photo Contest – Supported by Shinjuku Kitamura Photo Shop -” – a Shinjuku-based photo culture project connecting the city and the hotel
Tokyu Hotels Press Release: October 24, 2025 “HOTEL GROOVE SHINJUKU Instagram Photo Contest – Supported by Shinjuku Kitamura Photo Shop -” is being held, a photo culture project originating in Shinjuku that connects the city and the hotel. We have prepared luxurious prizes such as hotel accommodation vouchers, and applications will begin on Saturday, November 1, 2025.
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perspectives, including the cityscape, everyday scenery, and moments spent at hotels. Finalists’ works will be exhibited in the hotel lobby, and luxurious prizes will be available, including accommodation vouchers, dinner vouchers, and high-resolution prints of their works. ■Instagram Photo Contest Overview Theme: “The Charm of Shinjuku as Seen from Your Perspective” Entry Period: November 1 (Sat) – December 31 (Wed) 2025 Exhibition and Voting Period: Scheduled for January 2026 Results Announcement:Scheduled for early February 2026 In this contest, eight finalist works will be selected from the submitted works and exhibited in the hotel lobby. During the exhibition period, a public vote will also be held among hotel guests. The winners will be selected by staff at Shinjuku Kitamura Camera Store, a store in Shinjuku that boasts solid knowledge of photography and cameras, and by customer votes. ■How to Apply Please see the hotel website for important application information. Web:
https://www.hotelgroove.jp/topics/photocontest2025/ 1.Follow the official HOTEL GROOVE SHINJUKU Instagram account (@hotel_groove) 2. Post a still image to your Instagram feed using the designated hashtag (#MyShinjukuPhotos) *Video submissions are not eligible. *Please take and post image data in JPEG (.jpg) format. 3. Please submit photos based on the theme of “The charm of Shinjuku as seen from your perspective,” scenes from your hotel stay, the Shinjuku cityscape, or a moment from everyday life, with any perspective you like. ■Prize Grand Prize (1 work) ・HOTEL GROOVE SHINJUKU Accommodation voucher for two (2 days, 1 night, breakfast included) ・Gift certificate (worth 30,000 yen) ・High-quality prints by Kitamura Photo Shop in Shinjuku GROOVE Award (2 works) ・JAM17 DINING Pair Dinner Ticket ・High-quality prints by Kitamura Photo Shop in Shinjuku Kitamura Photo Shop in Shinjuku Award (2 works) ・Gift certificate (worth 15,000 yen) ・High-quality prints by Kitamura Photo Shop in Shinjuku Finalist Award (3 works) ・THE GROOVE STORE original merchandise set ・High-quality prints by Kitamura Photo Shop in Shinjuku
https://prcdn.freetls.fastly.net/release_image/5113/3826/5113-3826-d098190ba5426671c816c88af70a0928-792×528.jpg Product image ■HOTEL GROOVE SHINJUKU’s Regional Collaboration Initiatives HOTEL GROOVE Based on the concept of “Enjoying Kabukicho to the Fullest,” SHINJUKU is working with the local community to promote the charms of Shinjuku. The Instagram Photo Contest is a participatory project in collaboration with Shinjuku Kitamura Camera, a hub of photography culture. Finalist works will be exhibited in the 18th-floor lobby, and guest voting will deepen connections with the local community. The 18th-floor lobby, where the exhibition will be held, features a “History Wall” showcasing Shinjuku’s history, creating a space where participants can experience the town’s past and present. Additionally, the Record Wall on the 17th floor provides an opportunity to experience the energy of the town through music and culture, and this project is positioned as part of the cultural initiatives being carried out throughout the hotel. ＜About Kitamura Camera Shinjuku＞ This new specialty store opened in July 2020 in Shinjuku, the mecca of cameras, offering lifestyle suggestions related to photography and cameras. The store, spanning from basement to ground floor, offers a wide range of content to meet your photography needs, including new and used camera sales areas, a vintage salon focusing on Leica, a service counter offering support for repairs and daily maintenance, and an event space for photo exhibitions. A Leica boutique will open on the 6th floor in June 2024, offering a rich photo experience to everyone, from photography and camera enthusiasts to beginners. Tel: 03-5361-8300 https://www.kitamuracamera.jp/ja/
https://prcdn.freetls.fastly.net/release_image/5113/3826/5113-3826-b094e4a8f17d06849ff837d6e41ca4d7-293×295.jpg ＜HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel＞ A lifestyle hotel that serves as a base for enjoying the Kabukicho area to the fullest. The guest rooms are a space where you can bask in the excitement and joy of your stay at the entertainment venue. JAM17 DINING & BAR connects the hotel and the town, and is a new social gathering place for the town that continues to radiate new energy to the world. Tel: 03-6233-8888 (Representative) https://www.hotelgroove.jp
https://prcdn.freetls.fastly.net/release_image/5113/3826/5113-3826-fb27852f8a381776bc187b9389772978-187×265.png *The photo is for illustrative purposes only. *Business hours and information may be subject to change. *The information contained in this press release is current as of the date of publication. Please note that it may differ from the latest information. Press release attachments
