[Virtual Avex Inc.] [Official Report] 57 high-energy virtual idols gather together! “Life Like a Live! 10,” an idol festival that transcends agency boundaries, opens up new possibilities in
entertainment.
Virtual Avex Inc. Press release: October 24, 2025 To Members of the Press [Official Report] 57 High-Exciting Virtual Idols Gather! “Life Like a Live! 10,” an idol festival that transcends agency boundaries, opens up new possibilities in entertainment. An additional performance has been announced for October 31st! Reporting on the excitement of the virtual idol festival Text by Kazura Asada
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anniversary, the virtual idol festival was filled with unprecedented excitement thanks to the 57 performers. Here is an official report on the festival, which featured collaborations that transcended agency boundaries and tried new forms of virtual entertainment. ■The theme is “High-Exciting Halloween.” 57 idols will be appearing, even more energetic than usual! The theme of “Life Like a Live! 10” (commonly known as L-Three 10) was “High-Tension Halloween.” A total of 57 idols took to the stage at the “Strange Candy Factory.” Perhaps the idols were feeling more excited than usual, thanks to the cheerful, mischievous Halloween atmosphere. Some idols even donned magic wands and goggles, revealing sides of themselves they don’t usually see. A key feature of the show was that all five performances were structured around a story. With each performance, the process of Halloween energy building up in the factory was depicted through skits performed by the idols. ■ A variety of unique idols will deliver a high-energy stage performance!
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-758f262d6bdca26b229fb71cd45dda0a-1920×1080.png In keeping with the “High-Tension Halloween” theme, the idols this time chose many upbeat and happy songs. Marinasu and LiLYPSE in particular put on a lively stage, performing songs one after another in medley format.
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-2caa2e6e4961c2ed4ec15f850256636b-1920×1080.png (C) 2024 Million Production inc.
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https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-4cdf3ff31139c7833ce5f755947888ef-1920×1080.png (C)︎774inc. The idols appearing are also very diverse. A variety of performances were held over the five shows, including classic, cute idols like Amarou Konomi, as well as Ides who captivated the audience with her cool singing, Enogu who put on a powerful stage performance, Kazami Kuku who showed off her diverse singing voice, and Palette Project, whose vibrant formation with many members shone brightly.
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-fdf3b3609f9f82d44ead3a70d3343f38-1920×1080.png (C)︎Varium
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-59be1f3f62870b0ef6c8b5da8396782d-1920×1080.png (C)︎ Ci-chan the Jiangshi Another feature of “Life Like a Live!” is the wide variety of performers. A variety of idols, regardless of their career history, enlivened the event, including Watamiya Ahiru, a member of Varium, who has only recently been converted to 3D, and Ci-chan, a Jiangshi who has been active for a long time but was participating for the first time.
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-a8e29fc2203afc8b4b7e2d3d3e301337-1920×1080.png (C)Palette Project
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-fe025ee3fa0db2ebab4e9f1d87275260-1920×1080.png (C)epeler One of the attractions of a virtual live performance is the unique production. Not only the stage, but also the effects emitted from the magic wand vividly colored the performance. Like “Palette Project” and “epeler,” some idols even changed costumes onstage, creating a more spectacular performance. Of course, the audience was thrilled by the diverse performance. Surprised by the unexpected song selections and left speechless by the idols’ impressive vocal talent, the comments section continued to cheer “Yes! Yes!” as the idols performed, emanating an energy that rivaled that of a live concert. ■The idol group “iLiFE!” will also be participating! Challenging New Possibilities in Entertainment The core message of this year’s “Life Like a Live! 10” was “a music festival that creates next-generation entertainment that will further enhance the virtual world.” Image
URL: https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-490ca18f3d764b7f3de0a47d4d016ff5-1920×1080.png (C) iLiFE! This was symbolized by the guest appearance of the popular idol group “iLiFE!”. The full lineup performed as 3D models created by Virtual Avex. Dancing all over the stage, they created a lively atmosphere, especially with their signature song “Idol Life Starter Pack,” making it a fitting opening to the second performance. Image
URL: https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-9d9c304d3978d2e121280a4e60b8b501-1920×1080.png Also, Kiraboshi Penta (Ashifuto Penta), who first participated in “Life Like a Live! 9,” was back again this time. In addition to a stunning dance performance, she also performed two new songs. Perhaps because some time has passed since the virtualization and she has become closer to the other idols, she participated in a shuffle unit in the first performance, helping to create a lively climax. The challenging stage of “Life Like a Live!” is alive and well once again, featuring not only virtual idols, but real idols as well, creating a stage that would be impossible to see in real life. ■Collaborations beyond agency boundaries are also realized! Beyond the 10th milestone
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-a74ba0cee68de6c22c471fbb580ee819-1920×1080.jpg The appeal of “Life Like a Live!” is the collaboration that transcends agency boundaries. This was symbolized by the opening act of the first show, when all performers joined in a chorus of “Life Like a Live!”. The festival kicked off with an opening act befitting a live event that brings together a diverse range of idols. In addition, each performance featured a shuffle unit made up of idols selected from multiple agencies. Their lively banter and unique vocal collaborations really livened up each show.
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-02f12a8c837971682f7db607c57e8dc3-1920×1080.png (C)SINSEKAI RECORD / VALIS In addition to the shuffle unit, there was also a special collaboration. Immediately after VALIS, who announced an indefinite hiatus, LiLYPSE, who had been friends with the group, came on stage and performed VALIS’ signature song, “Zankyo Vandera.” The performance by these two comrades, both of whom have made their mark as virtual artists, drew cheers from the large audience. Image
URL: https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-ca2e90b0d6d80c353de6dcb9d3efbaf8-1920×1080.png (C) Enogu LLC The fifth performance featured a collaboration between Marinasu and Enogu. The two groups, who have been performing since the first “Life Like a Live!” and can be considered the pioneers of virtual idols, passionately sang Marinasu’s signature song, “Beyond the Subspace.” This marked the milestone of “Life Like a Live!”‘s 10th anniversary. And at the climax of the fifth performance, all the performers once again performed “Life Like a Live!”. With a stage that symbolized the still-burning VTuber industry, “Life Like a Live! 10,” which brought together 57 idols, came to a grand finale. And at the end of the festival, an additional performance, “Life Like a Live! 10 ,” was announced. This additional performance, featuring the members of “Life Like a Live! 10” as well as new performers, will be held on Friday, October 31st, the actual Halloween day. [Ticket information]
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-5b1010bdd96c21ba65f18bcf734949e1-3840×2160.jpg Life Like a Live! 10 The 10th edition of “Life Like a live!”, one of the world’s leading virtual idol festivals, is themed around “High-Exciting Halloween”! The idols end up working at a strange candy factory! A sweet and exciting Halloween party begins with the idols, who can do whatever they want with their magic wands! Purchase archive tickets here
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-86edb924722b903a44cc17de3d738d83-1920×1080.png Life Like a Live!10 “Elslee 10” doesn’t end with five performances. That’s right, there are 10 performances in total! This is where the high-energy Halloween really gets going! The “true costume party” finally begins! Performances six through nine will feature the return of popular themes from Elslee 6 through 9, such as “Devil’s
Nightmare,” “Seventh Heaven,” “Endless Summer,” and “Fantastic Invaders”! Not only will there be stage effects and items, but the idols will also be dressed up in exclusive Elslee items! The high-energy Halloween isn’t over yet. Come and have the best Halloween ever with the idols! Purchase tickets here [About Virtual Avex Inc.]
https://prcdn.freetls.fastly.net/release_image/98528/30/98528-30-abc69f9e26457aaadde67aeff1c8107c-1920×266.png Virtual Avex Inc. is a company that aims to maximize the virtual entertainment business by leveraging Avex’s entertainment expertise and knowledge to handle everything from planning to production and operation of virtual content, creating new excitement and excitement through uniquely virtual expressions. Specifically, the company is creating diverse forms of entertainment for the Metaverse era, including producing dance and vocal units “Marinas” and “LiLYPSE,” and hosting and producing the large-scale VTuber music festivals “Life Like a Live! (commonly known as El-Three)” and “Virtual Music Award (commonly known as V-A-Wa).” Official website:
https://virtual-avex.com/ Contact information:
https://virtualavex-webform.avex.jp/ Media contact:
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