XR COMPLEX and Tohokushinsha enter into business partnership

XR COMPLEX and Tohokushinsha enter into business partnership ​
XR Complex Inc. Press Release: October 26, 2025 XR COMPLEX and Tohokushinsha enter into business partnership Targeting the expanding global market through content development in the XR/immersive experience field
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XR Complex Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Urano; hereinafter referred to as XR Complex) and Tohokushinsha Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiichi Kosaka; hereinafter referred to as Tohokushinsha) have announced a joint venture to develop the XR (Extended Reality) We are launching a new content production project in the field of Location Based Entertainment (LBE) utilizing Augmented Reality (XR) technology. ◼︎The Rapidly Expanding Immersive Experience Market and New Business Models The global LBE market continues to expand rapidly with the evolution of spatial experience technologies such as VR and AR, and is predicted to reach $15.3 billion* by 2029. Conventional theme park-style LBE facilities have faced challenges such as high initial investment and a revenue structure dependent on a single location. However, the new XR LBE model* developed by XR COMLEX is characterized by its high scalability and economic rationality, allowing one piece of content to be deployed at multiple locations, and is a
next-generation business model with a view to global expansion. *A content production model in the LBE field utilizing XR technology *The LBE market is predicted to expand to $15.3 billion by 2029, with a CAGR of 22.9% (2024-2029) MarketsandMarkets 2MarketsandMarkets 2 ◼︎Targeting the global market with Japanese content such as anime and game IP This will usher in an era of mass-produced LBE content, which is reproducible, expandable, and profitable, rather than one-off “experience events.” We also aim to export Japan’s XR entertainment format to the world by converting IP content such as Japan’s proud anime into XR LEB, and develop a new production model that spans the fields of video, XR, and spatial production. ◼︎Comment from Yuki Urano, CEO, XR COMPLEX Inc. The LBE market is now embracing the new layer of XR, and the concept is beginning to shift from “creating a space” to “transporting an experience.” Additionally, the concept of “story living,” which immerses you in the story, has emerged, moving away from the traditional “storytelling” of 2D content. Until now, in facility-based entertainment, the location itself was the content. However, a new model known as “mass-produced LBE,” which allows XR technology to simultaneously deploy a single piece of content to multiple cities and countries, is becoming a reality. XR COMPLEX will focus on standardizing mass production design and quality control to maximize this scalability. By combining Tohokushinsha’s production capabilities with our XR LBE development capabilities, we will evolve Japanese-made XR entertainment into an exportable industrial format. ◼︎About XR COMPLEX XR COMPLEX combines Japan’s proud IP (anime, games, etc.) with cutting-edge XR technology to create immersive experiential movies (XR LBE) and a sustainable cultural economy. We deliver new experiences through the power of fan communities and local
communities, set in real locations such as sports facilities, community centers, halls, and abandoned schools. Company name: XR Complex Co., Ltd. Address: 5-28-2-204 Jingumae, Shibuya-ku, Tokyo Representative: Representative Director Yuki Urano URL:
https://xrcomplex.com ◼︎About Tohokushinsha We are a comprehensive creative production company engaged in a wide range of creative entertainment projects, primarily focusing on video. We are not limited to traditional media, but are involved in a variety of businesses, including commercial production, promotional production, graphic and web production, sound and subtitling, program and film production, licensing, CS broadcasting-related businesses, and online distribution. Company name: Tohokushinsha Co., Ltd. Address: 4-8-10 Akasaka, Minato-ku, Tokyo Representative: Keiichi Kosaka,
Representative Director and President URL: https://www.tfc.co.jp/ ◼︎Contact Us XR COMPLEX Inc. Public Relations Email:
press@xrcomplex.co.jp Inquiry Form: Click here