[Toyota Conic Pro Co., Ltd.] Sponsoring the “Wajima Sound Project,” which uses the power of music to create a brighter future
Toyota Conic Pro Co., Ltd. Press Release: October 26, 2025 Sponsoring the “Wajima Sound Project,” which uses the power of music to shape the future. – Supporting the 2024 Noto Peninsula Earthquake Reconstruction and Holding a Free Concert in Wajima City –
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This project uses Grammy Award-winning cellist El Matsumoto’s Wajima lacquerware cello, which was miraculously recovered intact after the earthquake, to bring healing and hope to the people of Wajima City through music, while also promoting the strength of the region’s traditional crafts and culture both domestically and internationally. [Concert Report] The concert by El Matsumoto and pianist Ryu Saito was titled “Amazing The program continued with classics such as “Grace,” Halloween songs that capture the autumnal atmosphere, and cover songs from popular anime series that can be enjoyed by people of all ages. The final song of the program was “Marezora,” the theme song for a TV drama set in Wajima City, and conveyed the strength of Wajima and the sounds of hearts resonating in prayer for peace to the 120 guests gathered in the gymnasium of Wajima City Wajima Junior High School. With the emotional afterglow still lingering, participants commented, “I enjoyed listening to some of the songs because I knew them,” and “I could sense that they were thinking of Wajima when they performed, and I was very happy.”
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https://prcdn.freetls.fastly.net/release_image/58285/79/58285-79-d76fb8acd98f1f8a4295b5a632358a7c-1499×844.jpg [Mr. Elle Matsumoto] I am deeply moved beyond words to be able to play this Wajima lacquerware cello, which survived the damage caused by the earthquake. Nothing would make me happier than to see the warm tones of this miraculous cello reach faraway places. I am also truly honored to be able to play even a small part in the future, when this cello will be passed down as part of the proud history of Wajima lacquerware 100 or 200 years from now. [Mayor Sakaguchi Shigeru, Wajima City] I was deeply moved by the gentle yet powerful sound of the miraculous cello. Wajima City is still in the process of recovery, and we hope that the moving power of music will further its recovery. We will continue to support such opportunities. Toyota Conic Pro Co., Ltd. will continue to value contributions to the local community and support for culture, and will wholeheartedly support the speedy recovery of those affected by the disaster and the creation of a new future for Wajima City. We value our connections with the local community through our business activities and are actively working to solve social issues and promote cultural development. Through this sponsorship, we hope that the universal power of music will reach the hearts of those affected by the disaster and help inspire hope and vitality for the future. *This event has now ended. Title Wajima Sound Project: Concert to Support Mental Recovery Date and time Sunday, October 26, 2025 Doors open 13:00 / Performance starts 14:00 Venue Wajima City Wajima Junior High School Gymnasium Performers El Matsumoto (cello), Ryu Saito (piano) How to Participate Free admission, no ticket required (Seating is limited. If the venue is full, you may not be able to enter.)
Cello player and media artist. In February 2025, he won the 67th Grammy Award for his album “Triveni.” After graduating from the Juilliard School, he has been active in a wide range of fields, not only classical music but also performing with Adele and Billie Eilish and appearing at the “Beauty and the Beast 30th Anniversary Celebration.” He made his Japanese debut as a soloist with the Tokyo Philharmonic Orchestra at Suntory Hall, performing at Asia’s first John Williams premiere concert. He is constantly exploring the possibilities of music and the latest technology, including his work “The Sound of Art,” in which he collaborated with Harvard University to turn paintings into music through algorithmic analysis. He was named to Forbes magazine’s “Arts and Style 30 Under 30” in 2021. He has also given TEDx talks in London and keynote speeches at Harvard University and Lawrence University. He is driven by his desire to scientifically elucidate the power of music and bring healing and new experiences to people in every way possible.
https://prcdn.freetls.fastly.net/release_image/58285/79/58285-79-763778e173cb36c12e2f65c787b3908a-238×358.jpg ＜About the Miracle Wajima Lacquerware Cello＞ The Daitetsu Yai Lacquerware Workshop in Wajima City, Ishikawa Prefecture, saw its workshop collapse during the earthquake, and many of the lacquerware and other items stored there were buried under the rubble. The miraculous cello was discovered intact about a month after the earthquake, sandwiched between piles of wood. This piece was created about 10 years ago by Wajima lacquerware craftsman Hirochika Yatsui as the “culmination of his lacquer craftsmanship.” It is currently on display at the Kanazawa Prefectural Music Hall in the hope that it will become a symbol of hope for the victims of the earthquake who will rise again without giving in to their fears.
https://prcdn.freetls.fastly.net/release_image/58285/79/58285-79-43b08c5334ef8a127439b50ba42b7d00-803×536.jpg 【Company Profile】Toyota Conic Pro Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/58285/79/58285-79-4c3d3e1ccf1c6747c1a90d18a4aaf7ac-1300×532.jpg ■Company Name: Toyota Conic Pro Co., Ltd. ■Established: January 2021 (Founded in March 1949) ■Capital: 50 million yen ■Shareholder: Toyota Conic Co., Ltd. (100%) Toyota Conic Shareholders: Toyota Motor Corporation (66%), Dentsu Group Inc. (34%) ■Representative: President and CEO Junichiro Takeda ■Business Description: Marketing services and consulting for Toyota Motor Corporation and the Toyota Group, mobility services, etc. ■Website: https://toyotaconiq-pro.co.jp Marketing services and consulting for Toyota Motor Corporation and the Toyota Group, as well as mobility. We started as a business company developing service businesses. As a member of the Toyota Group, we are developing various businesses, starting with the mobility field and working toward a sustainable future, for the happiness of each and every individual. Our mission is to convey the appeal and further enhance the value of various companies, including Toyota Motor Corporation. We contribute to creating happiness for many through our unique challenges, going beyond the framework of a traditional advertising agency. Copyright ©
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