Anna Umemiya appointed “Last Love Ambassador”! New project launches to portray middle-aged and older people’s love lives in a positive light

Anna Umemiya appointed “Last Love Ambassador”! A new project launches, portraying love in a positive light for middle-aged and older people. ​
Isaac Co., Ltd. Press release: October 30, 2025 To Members of the Press Anna Umemiya appointed “Last Love Ambassador”! A new project launches, portraying love in a positive light for middle-aged and older people. ~Last Love brand movie released, “When I’m in love, I feel the most like myself!” ~ Laskoi Co., Ltd. (Isaac Group / Headquarters: Shibuya-ku, Tokyo / Representative Director and CEO: Yamaguchi), operator of the dating and marriage matching app “Laskoi” for people aged 40 and over. Kousei welcomes model and talent Anna Umemiya as its “Last Love Ambassador” and launches a new project that portrays love in a positive light for middle-aged and older people. To coincide with First Love Day on October 30th, the company will release Anna’s new visuals and brand video. Together with Anna, who Kousei will be getting married in May 2025, the company will convey the message that “When you’re in love, you’re at your most authentic self.”
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-3366225d42bb077c492c4359e9b3a11e-3840×2400.png

■Anna Umemiya appointed “Last Love Ambassador” Our company is launching a new project that portrays love in a positive light for middle-aged and older people, welcoming model and talent Anna Umemiya as the “Last Love Ambassador.” Anna, who had been living a fulfilling life with her precious family, got married in May 2025 and now spends every day with her partner in a thrilling way. She truly embodies the image of “Last Love,” and was appointed as an ambassador as a presence that inspires people of her generation. Going forward, through Anna’s information dissemination, monthly survey results from the Last Love/Last Marriage Research Institute, and campaigns to commemorate her inauguration, we will be spreading the message that “When you’re in love, you feel most like yourself” to society. ■What is “Las Koi”? “Last love” refers to the last love of one’s life. It’s a positive choice that combines the deep love that comes from accumulated life experience with the thrill of first love, making the second half of one’s life even more brilliant. Just as the words “last love” and “first love” overlap, you can experience a heart-pounding love no matter how old you are. With this in mind, we will launch the project on October 30th, “First Love Day.” Our company operates “Last Love,” a matching app for people 40 and older, as a place to find that “last love.” We support the freedom of love for middle-aged and older people. ■Background to the launch of the project In an era where people can live to 100 years old, people in their 50s and 60s are only halfway through life. However, many people hesitate to take a new step, thinking, “I’m too old now,” or “It’s too late for love now.” On the other hand, Last Love attracts adults in their 40s to 80s who have lived long lives and want to fall in love again. ＜Survey Data: “The Positive Effects of Love”＞ Our research reveals the positive effects of romance among middle-aged and older people. • 74% experienced positive changes after starting dating (※1) • 87.6% believe that falling in love extends healthy life expectancy (※1) • Ideal Love #1: “A love where just walking hand in hand makes me happy and makes me feel that thrill all over again” (※2) The last love of your life not only brings you peace of mind, but also a thrilling feeling. We want to share this positive option with more people. This project was launched with that desire in mind. *1: From a survey of middle-aged and senior citizens’ attitudes toward end-of-life planning, romance, and health. *2: ■Comment from Anna Umemiya, Last Love Ambassador
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-f770050ce695dadf73b71f470e65527c-2256×2700.jpg Anna Umemiya, the hot topic of conversation for her “10-day marriage” No matter how old you are, there really is always someone to meet! I never imagined I’d be living such a joyful life every day. Now that I’m older, I can cherish others and be honest about my own feelings. Love brightens your life no matter how old you are. It’s a shame to say things like, “I’m getting old!” Just taking a step forward can completely change the scenery. I hope “Last Love” can help you take that first step. Let’s find wonderful love together! ■Project details (1) Anna Umemiya shares her vision of “falling in love again” for the adult generation The “Last Love” brand video will be released on October 30th. The video will feature Anna’s own experiences and encouragement for “Last Love.” ＜Brand Movie Highlights＞ In this movie, Anna Umemiya narrates the wonder of a fulfilling life. Brand video here ​
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-87a173f92fef5972da03276b3594b7ab-570×860.png Anna’s Daily Life: Falling in Love Again
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-1615dd99cf3463b2228f4818e18bc5af-570×860.png Anna talks about her 10-day wedding
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-e8dbc809b43c38b3e18f82ae04f4daf9-570×860.png The family beach is a place of memories for the two of them. Image
URL: https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-637909bb14e0ab19fa0fb98c5ae191fa-570×860.png “When I’m in love, I feel the most like myself.” Click here for the special interview ​ Laskoi will continue to provide content through Anna’s mini-interview videos and image visuals. (2) Monthly surveys and information dissemination by the “Last Love and Last Marriage Research Institute” In addition to conducting monthly surveys on romance, marriage, and partnerships among middle-aged and older people, we also publish comments supervised by experts such as marriage advisors and university professors. We also regularly hold events such as roundtable discussions with our user community of around 200 people. We aim to deliver real voices to society through data. (3) Inauguration Commemorative Campaign We are planning a commemorative campaign to give away an autographed copy of Anna Umemiya. Details will be announced on the official Twitter account (formerly Twitter) and within the “Last Love” app. ■Future
developments This project is an ongoing effort that will portray romance among middle-aged and older people in a positive light through information disseminated by Anna Umemiya, monthly survey results published by the Last Love/Last Marriage Research Institute, various campaigns, and more. In the near future, we plan to continue to release information, such as holding user roundtable discussions, announcing additional content on November 5th (Matchmaking Day), and conducting a “Survey on the Working Attitudes of Middle-Aged and Elderly Men and Women in Love as People Until Age 65 Join the Working Generation” on November 23rd (Good Husband and Wife Day/Labor Thanksgiving Day). ■Characteristics of “Last Love”
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-504244a1171ef8dedd6af4c8ca42eff9-3840×2400.png This is a dating and marriage matching app for people aged 40 and over. It has been well-received for allowing people of the same generation with rich life experience to safely and securely find partners, and maintains an extremely high matching rate of 97% (※) within one month of registration. It’s equipped with features that even adults new to dating apps can use without hesitation, such as “face photo shooting support” and “popular recommendations” using proprietary AI. It’s chosen by forward-thinking people who want to enjoy life, regardless of age. *Based on data from the Kanto area. Excluding those who quit within two days of registration. ■How to use “Laskoi”
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-4b572ed553a932bb69b4e19718639a8d-3840×2400.png 1. After registering your profile, search for partners based on hobbies, values, and location. 2. Send a “Like” to someone you’re interested in 3. If both parties’ interests match, they’re matched and can exchange messages. Download “Last Love” here ​ ■About Laskoi & Laskon Research Institute (https://laskoi.jp/blog)
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-bf3402b60be058458b67edb063aa067b-3900×1682.png The Last Love and Last Marriage Research Institute is a specialized organization that analyzes the realities of love and marriage hunting among people in their 40s and older through both data and opinions, and disseminates this information to society. Through regular surveys, interviews, and the collection of personal stories, we aim to create a society where love in the second half of life is discussed more naturally and empathy is widespread. [Popular report within “Rus Marriage Research Institute”] ・Roadmap to remarriage and recommended methods for finding a partner ・What kind of app is Laskoi? ・Is it true that divorced people are popular? ・Should I hide the fact that I’m divorced? A divine app that lets you search for a partner as you are ・[Event Report] “Profile Photo Seminar” for Male Laskoi Users ■Las Koi Co., Ltd. Overview
https://prcdn.freetls.fastly.net/release_image/17594/145/17594-145-4167ec558e3a3a61b22f863ef6f7a177-240×90.png Our mission is “The freedom and excitement of love will create a society that is open to everyone.” We operate “Laskoi,” a matchmaking service for people in their 40s and older. The entire group has been operating a dating app business for over nine years and has
established a safe and secure operating system, including obtaining ISMS certification. In October 2025, we joined the Dating and Marriage Matching App Association (DMMA) as an associate member, actively working to promote the healthy development of the entire industry and create a safe and secure user environment. Company name: Russkoi Co., Ltd. Representative Director and CEO: Kosei Yamaguchi Address: 2F Fujiwara Building, 1-10-1 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021 Website: https://laskoi.jp/ Download “Last Love”
here ​ ■Isaac Inc. Overview Company Name: Isaac Inc. / aisaac inc. Representative Director and CEO: Kazuki Tanaka 設立: 2015年12月 所在地: 〒150-0021 東京都渋谷区恵比寿西1-10-1 フジワラビルディング 2F 事業内容: Webサービスの企画・開発・運営 コーポレートサイト: https://aisaac.jp/ X:
https://x.com/aisaaclab note: https://note.com/aisaac_inc