Ethical stationery PENON completes the Koshinetsu area with “Traveling Magnets,” a regional souvenir that lets you experience the cityscapes and culture of your travel destinations.
Penon Co., Ltd. Press Release: October 30, 2025 Ethical stationery PENON completes its Koshinetsu area collection of “Traveling Magnets,” a regional souvenir that lets you experience the cityscapes and culture of your travel destinations. The designs for the three Koshinetsu prefectures (Yamanashi, Nagano, and Niigata) are now complete, completing the Koshinetsu area. Image
URL: https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-b1e7ac442436ae8961b2f3955b6b8ea2-3900×2931.jpg
Website:https://travelmagnet.jp/ “Traveling Magnet” Koshinetsu Area Lineup (as of October 2025) ■Yamanashi Prefecture Yamanashi
Prefecture, with its majestic Mount Fuji, is blessed with pure water and clean air. Mount Fuji, the symbol of Japan, towers to the south, while the peaks of the Southern Alps stretch to the north. Nurtured by the abundance of nature, this city is imbued with elegance and warmth, always quietly satisfying the hearts of its visitors.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-43d265b08f9d048c0fc574176a463d05-1800×1350.jpg Fujiyoshida, Yamanashi Prefecture
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-4c286e3c821d274b74956f81d42be3f5-1800×1350.jpg Mount Fuji from Arakurayama, Yamanashi Prefecture
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-acb74b0a40fe771b08c2c737612044a8-1800×1350.jpg Yamanashi Prefecture Shosenkyo
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-7aaf3b38b15c571603620fcdb1a429da-1800×1350.jpg Yamanashi Prefecture, Fruit Town
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-6c10e6da11d186d55869dddc96554a9f-1800×1350.jpg Yamanashi Prefecture Kofu Jewels Yamanashi Prefecture Local Creator Naoko Kamiyama This was a great opportunity to rediscover the area where I was born and raised. I created this magnet while cherishing the scenery, the colors of the air, and the calmness of the time that passes there, all of which I take for granted as a local. I’m really looking forward to seeing how the charms of each region will be expressed in the magnets from other regions.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-34c0559baed7a21194d484ef05460b6e-689×689.jpg Born in Kofu City, Yamanashi Prefecture. After working as an apparel buyer in Tokyo and an elementary school teacher in Yamanashi, he began working as an illustrator in 2017. He values the warmth of hand-drawn illustrations. In recent years, he has held solo
exhibitions every year and has mainly worked on illustrations for corporate advertising, product packaging, and merchandise. His hobbies are mountain climbing and bar hopping. Completed climbing of Yamanashi’s 100 famous mountains in 2024. Many of his works are born from his hobbies. Naoko Kamiyama official Instagram:
https://www.instagram.com/naoko.kamiyama.pen ■Nagano Prefecture Nagano Prefecture, surrounded by mountains, is a place of beautiful nature and history, changing with the seasons. Filled with pure air and the colors of the four seasons, time flows peacefully and you can feel a nostalgic warmth. This city, which quietly relaxes the soul and warmly welcomes visitors, is filled with a serene and dignified charm.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-eab539c5129e4f8d040069efbc20817b-1800×1350.jpg Matsumoto Castle, Nagano Prefecture
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-efc03a5f46be115e43de057009270c08-1800×1350.jpg Nagano Prefecture Lake Suwa
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-6ba27fda5457c02aaf7d0efda5d78dc4-1800×1350.jpg Nagano Prefecture Naraijuku
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-72f4221a47b0268daea8b93a518d5e51-1800×1350.jpg Nagano Prefecture Snowy Mountain Raicho Local Creator from Nagano Prefecture Sachinekko I created these tiles with all my heart, enjoying the texture and process unique to tiles. I paid particular attention to the colors and composition so that each design would evoke the clear air of Nagano and the tranquility of the mountains. I hope you can experience the atmosphere of my beloved Nagano
Prefecture. I am truly happy to have been able to participate in this project, which made me want to travel and experience the charms of various parts of Japan.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-6b0868dec3bf1f098ba6efcfed0e0dfe-768×768.jpg Born in Suwa City, Nagano Prefecture. After a long career as a company employee, he began creating illustrations in 2016. He graduated from Setsu Mode Seminar and studied under Amigo Koike and Shinichi Fukui. With the COVID-19 pandemic as a catalyst, he returned to Nagano to enjoy bonfires. He depicts nature, people, objects, and more from a flat perspective. The “Roots Project,” which exhibits paintings at local public hot springs, is also being updated. Sachi Necco Official Instagram: https://www.instagram.com/sachi.necco/ ■Niigata Prefecture Facing the Sea of Japan, Niigata Prefecture is surrounded by magnificent nature and abundant blessings. Pure meltwater flowing from the Echigo Mountains irrigates the fields, cultivating some of Japan’s most famous rice-producing regions. This land, where the sea and mountains meet and where nature and people coexist, is home to a diverse culture that changes with the seasons.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-fa089bf628141587de03f1f9f35456ec-1800×1350.jpg Niigata Prefecture Nagaoka Festival Fireworks Display
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-9ac902419d1b9cffb97322b76d12032f-1800×1350.jpg Gold mine in Sado, Niigata Prefecture
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-9236393bcd368f42b20f98a369343104-1800×1350.jpg Niigata Prefecture rice place
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-b80d6cc7cfcd080e1fed95753eb61a7e-1800×1350.jpg Niigata Prefecture Bandai Bridge Niigata Prefecture Local Creator Tomita Mami This was my first time working on an illustration themed around my hometown, and as I continued to draw, I was reminded of the beauty of the scenery I’d always casually seen and the charm of the prefecture where I live. The process of thinking about how to express the local nature, the warmth of the people, and the peaceful time that flows there was a truly joyful experience. I’m truly grateful to have had the opportunity to be involved in such a wonderful project.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-a28b794369294f0ad4afb55755fcc61a-960×961.jpg I create soft, narrative illustrations, primarily of animals and plants, while capturing the changing seasons. My soft, warm touch, while cherishing the texture of hand-drawn art, is what sets me apart. Drawing on my experience as a DTP designer, I create a wide range of works, including advertising visuals, postcards, logos, and shop cards. I receive many requests for cat-related work, and in addition to being featured in cat illustration books, I have also participated in numerous cat-related exhibitions. Tomita Mami Official Instagram: https://www.instagram.com/mar_comami/ “Traveling Magnets”: A New Souvenir Based on Community Co-creation 1. Employing “local creators” active throughout Japan In addition to the standard tourist content found in travel guides, we actively incorporate illustrations that convey the unique local culture of each region, as only “local creators” know. Our designs are conscious of creating scenes that offer new discoveries and surprises and spark natural conversation.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-a6c2a6619393e0c293b6c8a30c168df3-1800×873.jpg 2. The illustrations are burned onto Spanish tiles and then processed into magnets using PENON’s proprietary technology. Based on
illustrations by local creators, Minatomachi Ceramica Kobo in Onagawa Town, Miyagi Prefecture, produces 15cm square Spanish tiles. These tiles are then scanned and transformed into three-dimensional objects using PENON’s proprietary printing technology. This three-step process creates the “Traveling Magnets” that utilize the characteristics of Spanish tiles.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-2f54186c5b464094ef350ace9d2f1c30-1800×1350.jpg 3. Sustainable material made from recycled Mino ware “Traveling Magnets” are made from tiles upcycled from recycled materials from Mino ware, one of Japan’s three great ceramics. These sustainable materials were created with the aim of making the most of limited resources. The product packaging is made from recycled paper, and no plastic packaging is used. In addition, the store’s fixtures are made from recycled wood, demonstrating a thorough commitment to
environmental friendliness.
https://prcdn.freetls.fastly.net/release_image/80758/73/80758-73-aad2b8c70d3ef2b1c8561492903ed43e-1800×1350.jpg [Inquiries regarding products] https://penon.co.jp/contact/ Travel Magnet Official Website: https://travelmagnet.jp/ Travel Magnet Official Instagram: @travel_magnet_japan
