Shufu to Seikatsusha Co., Ltd. NatuRila, the pioneer of natural magazines, will be holding its first large-scale event! From November 22nd (Sat) to November 23rd (Sun), at Machida Palio in Tokyo.

【Shufu to Seikatsusha Co., Ltd.】NatuRila, the pioneer of natural magazines, will be holding its first large-scale event! From November 22nd (Sat) to November 23rd (Sun), at Machida Palio in Tokyo. ​
Shufu to Seikatsusha Co., Ltd. Press release: October 30, 2025 To Members of the Press “NatuRila,” the pioneer of natural beauty magazines, is holding its first major event! It will be held at Machida Palio in Tokyo from November 22nd (Sat) to November 23rd (Sun). Schedule: Saturday, November 22, 2025 10:30 AM – 5:30 PM Sunday, November 23, 10:30 AM – 5:00 PM Venue: Machida Palio 4F Palio Field, 1-15-13 Morino, Machida, Tokyo 3-minute walk from Machida Station on the Odakyu Line or JR Yokohama Line
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-36ad7a2922b7e048e1290c828f07b7aa-1241×1754.jpg

NatuRila, a magazine published by Shufu to Seikatsusha Co., Ltd. (Headquarters: Taito-ku, Tokyo / President and CEO: Katsutoshi Takano), will hold its first large-scale shopping event, “NatuRila,” at Machida Palio in Machida City, Tokyo, for two days, November 22nd (Sat) and 23rd (Sun), 2025. We will be holding the “Comfortable Living Exhibition.” Based on the world of “NatuRila,” A selection of “cute,” “lovely,” and “nice to have” items. This is a shopping event where stores selling food, clothing, and shelter from all over the country gather. Some of the products are special collaborations. All of the items are special and not mass-produced. It will add a little fun to your everyday life. Exhibiting brands and items They will also be featured on the event’s official Instagram. Please check it out. @naturela_event ■ Venue and period Machida Palio 4F Palio Field (1-15-13 Morino, Machida, Tokyo) Saturday, November 22, 2025, 10:30 AM – 5:30 PM / Sunday, November 23, 2025, 10:30 AM – 5:00 PM ■Event Details – Sales of food, clothing, and shelter items by exhibitors from all over Japan – Sales of “NatuRila” collaborative apparel items sold simultaneously online and at the venue – Workshops by popular craft artists and essayists – Sales of products favored by actress Takako Tokiwa, featured in “Days Filled with Little Happiness” (Shufunotomosha), at the editorial booth (some products only) [Storer introduction] Simultaneous sales online and at the venue Special collaboration items created for this event will be on sale. 01 MUYA A rare exhibit from Wakayama: Simple yet contemporary clothing 02 Kume Textile Industry A long-established T&Cs company in Sumida Ward Comfortable sweatshirts from a shirt manufacturer
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-01eb918257831efc614c00a7510659a5-1278×1278.jpg 01 MUYA
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-f2a4b6e07ffc6dbaff767f7e742155bf-1421×1421.jpg 02 Kume Textile Industry Something that makes you feel good when you wear it We have a wide selection of fashionable items to add fun and color to your fall and winter fashion. 03 CAHiER Natural stone jewelry for everyday use 04 pot and tea (Pot and Tea) Fabric accessories with a touch of humor and a touch of craftsmanship 05 sCenes (Scenes) Pearl jewelry from Kobe that goes well with everyday wear 06 corsage.ozawa (Corsage Ozawa) One-of-a-kind corsages that can be worn casually 07 Stitch Embroidered jewelry that embodies Japanese tradition 08 SILKKI Daily silk made by weavers in Kiryu City, Gunma Prefecture 09 dot to dot Horikawa Nami’s baskets and sashiko items 10 AND WOOL / muuc A knitwear and textile brand from Shizuoka 11 Creed Easy-to-use and stylish bags and goods 12 ezu Sending out your unique style from Gunma to the world 13 OLU NATURAL BASIC A lineup of undyed cashmere stoles
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-ec6a9a3bea8b4f4c689eae71e29b8010-485×488.jpg 03 CAHiER
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-1c7ac10b963b0117d7a6b530af63c3c7-482×483.jpg 04 pot and tea
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-596b33dbdbe952a5190f5f1fb591d580-458×456.jpg 05 sCenes
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-f5e8a0f51d643d1b7d2e0d0d38e4a883-482×478.jpg 06 corsage.ozawa (Corsage Ozawa)
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-3a7c52a9e49201b565c234f5e7c925c0-482×482.jpg 07 Stitch
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-1135077e33fc5871230e07997206e552-482×482.jpg 08 SILKKI
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-37408c317e642c46d69fd2ded18c0b42-482×482.jpg 09 dot to dot
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-c7d55cc6813c103b247d62134a63d9a9-482×482.jpg 10 AND WOOL / muuc
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-328e9ddaac69f2295f547c7ae49ff9f0-482×482.jpg 11 Creed
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-6c8370ed4dbb7006000ba7d92e300ef7-591×482.jpg 12 ezu
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-75eece10033e4cb3efb82ac2a5559345-482×478.jpg 13 OLU NATURAL BASIC (All Natural Basic) Cute and delicious things You’ll find bottled goods, delicious teas, and sweets that will add a little something extra to your everyday meals. 14 Chaya Suzuwa: A long-established Shizuoka tea shop offers a tea-filled lifestyle 15 Yamano Shokudo: Bottled “delicious” and “love” from Odakyu Sagamihara. 16 WOLD PASTRIES Seasonal baked goods from Machida’s Satoyama.
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-8e5bbe968c37ba6a7319a20c6cc02dc3-482×482.jpg 14 Chaya Suzuwa
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-2fd9bd48674892bc1057e460824a630f-471×474.jpg 15 Yamano Shokudo
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-949bdd9d4ba454731f140d0ad361ddae-482×484.jpg 16 WOLD PASTRIES Special Booth Haru, a popular NatuRila store in Numazu City, Shizuoka Prefecture, and its owner, Yukiko Goto, will be making an appearance! 17 “Business trip hal”
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-a70f3ef70ffdb6a210ee4122fe0162aa-723×482.jpg Workshop Get your hands moving and create something beautiful. Come and enjoy a fulfilling moment where you can clear your mind. 18 Horikawa Nami’s Handmade Accessories 19 Yanagisawa Kozumi’s Planner Course 20 Fabric Accessories by Yumi Ishikawa 21 Fabric Accessories by Shiho Kikuchi
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-f8b27992ba08e29714873e81bf5b493b-700×700.jpg 18 Nami Horikawa
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-6189b0cf6b29288334c4a89276bc8e9f-542×542.jpg 19. Yanagisawa Kozumi
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-6981fc09fbfe4e74a0d9133768e5068c-683×683.jpg 20 Yumi Ishikawa
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-c3261fa6b2b867c2c9dfb407be481ba3-287×288.jpg 21 Shiho Kikuchi Cute and Old Antiques It’s hard to choose between Western and Japanese treasures! Go on a treasure hunt for old and cute treasures. 22 Kanzando, Kyoto Antiques that are easy to incorporate into everyday life 23 BROCANTE Naomi Matsuda’s Antique Shop Image
URL: https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-7cdbcb87dfcdf1485bfe3d2614086a92-429×425.jpg 22 Kyoto Kanzando
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-3ad3f2b96d18811d6465790006aa92eb-482×482.jpg 23 BROCANTE 24 Editorial Department Booth In addition to the favorite products introduced by actress Takako Tokiwa in her book “Filling Your Days with Small Happiness” (Shufunotomosha), the store also carries back issues of NatuRila and books on lifestyle.
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-1f804403606d7b0dc68f0e527636c175-800×533.jpg Photo: Norio Kidera, “NatuRila ’25-’26 Fall/Winter” From “Comfortable Everyday Fashion” Goods for a fun life We’ve put together a lineup of essential household items for a “slightly better everyday life.” 25 MISHIM POTTERY CREATION Tableware that could become antiques in the future 26 Atelier Yocto A furniture and tool store located in Hakushu, Yamanashi Prefecture, at the foot of the Southern Alps. 27 Kamoshika Tool Store Develops kitchenware, mainly Banko ware, in Mie Prefecture.
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-1144a72107aac9951cf2b56586e25794-482×482.jpg 25 MISHIM POTTERY CREATION
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-5b3e4d3e8bcf4cf888c5db053bcd2560-551×551.jpg 26 Atelier Yocto
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-7b5b058ee95d4b777c943d55b3b0ce4a-483×482.jpg 27 Kamoshika Tools Store Venue map
https://prcdn.freetls.fastly.net/release_image/72639/1030/72639-1030-8ada7c96ad1c4224f6a47f5d7beb980b-1754×1241.jpg *All payments are made at each store. Some stores only accept cash or cashless payments. *Please bring your own eco-bag. *The event period and content may change without notice depending on weather conditions, etc.