Heiwado Co., Ltd.
[Heiwado/Kao] – Report on donation presentation ceremony – “Let’s think about the ‘beauty’ of the earth together” campaign / Part of the purchase price of Kao products donate to
-Shiga area-Donation presentation ceremony for Shiga Prefecture Greening Promotion Association was held / Thank you very much for your understanding and cooperation
Heiwado Co., Ltd. (Hikone City, Shiga Prefecture; President and CEO: Masatsugu Hiramatsu; hereinafter “Heiwado”) and Kao Group Customer Marketing Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Toshiaki Takeuchi; hereinafter “Kao Group Customer”) Marketing”): We would like to inform you that we will donate a portion of the purchase price of Kao brand products at each Heiwado Group store to afforestation promotion organizations in the store area.
December 23, 2022
[Image 1
Mr. Okamoto (left), Kao Group Customer Marketing, and Mr. Matsuzawa, Heiwado, presented to Mr. Kanda, Shiga Prefecture Afforestation Promotion Association
[Image 2
In-store announcement campaign poster *Campaign has ended
This collaborative effort between Heiwado and Kao Group Customer Marketing will be held from June 1 (Wednesday) to 30 (Thursday) and October 1 (Saturday) to 31 (Monday), 2022. Heiwado (156 in total) stores), Yell (2 stores), and Maruzen (7 stores) as a campaign to “Let’s think about the ‘beauty’ of the earth together”.
Part of the sales amount of Kao brand target products (target: Attack ZERO, Attack antibacterial EX series) sold at each store during the period is aggregated by store area (2 prefectures and 7 prefectures), and environmental conservation activities in each region As a support for this, we donate to organizations that promote greening. For customers using the store, we asked for their cooperation by using the Heiwado website, apps, etc., in addition to in-store announcements with posters.
The final total donation amount is 221,874 yen, which will be used for environmental conservation activities such as forest protection, tree planting activities, and protection of diverse living things in each region. On December 23rd (Friday), as a pioneer in each area, a donation (list) presentation ceremony was held to the Shiga
Prefectural Greening Promotion Association.
We would like to thank our customers for their understanding and cooperation in this effort.
Heiwado and Kao Group Customer Marketing will contribute to the sustainability of the environment and local communities for the sake of the beautiful earth and the children of the future through the “Let’s think about the ‘cleanness’ of the earth together” campaign. [“Let’s think about the ‘cleanness’ of the earth together” campaign overview] [Image 3
Campaign poster for in-store announcements *Campaign has ended ■Details: A portion of the sales of Kao brand products sold at each Heiwado Group store during the period will be donated to organizations that promote greening as support for environmental conservation activities in the store area.
■ Period: June 1st (Wednesday) to 30th (Thursday), 2022 and October 1st (Saturday) to 31st (Monday)
■ Target stores: 165 Heiwado Group stores
* Heiwado (156 stores in total), Yell (2 stores in total), Maruzen (7 stores in total)
■ Target products: Attack ZERO, Attack antibacterial EX series, etc., total 24 items
Donation date: Scheduled for early January 2023
■ Donations and recipients: Total amount of 221,874 yen (planned) * The number of stores is as of December 22, 2022
[Shiga area: Concerning the donation presentation ceremony to the Shiga Prefectural Greening Promotion Association]
Regarding the Shiga area, we presented a donation (list) to the Shiga Prefectural Green Promotion Association.
Date and time: December 23, 2022 (Friday) from 11:00
■Place: Hikone City Hall 4th Floor Press Room
■ Recipient: Nobuyuki Kanda, Executive Director and Secretary General, Shiga Prefectural Afforestation Promotion Association
■ Donor:
・Kao Group Customer Marketing Co., Ltd.
Mr. Hiroyuki Nishikawa, Executive Officer, General Manager of Kinki Branch Office
Ms. Junko Tarui, General Manager, Kinki Branch Chain Store Department ・Heiwado Co., Ltd.
Tsuneo Matsuzawa, Senior Executive Officer, General Manager of Clothing Business Division
Takuya Kuwabara, Director of Drug Cosmetics Section, Clothing Division ■ Donation: Gold 87,532 yen (presentation of list)
Donation date: Scheduled for early January 2023
[Image 4
(Back row from left) Kao Group Customer Marketing Mr. Tarui, Mr. Nishikawa, Heiwado Hagimori
(From the left in the front row) Kuwabara, Matsuzawa from Heiwado, Mr. Kanda from Shiga Prefecture Green Promotion Association, Mr. Okamoto from Kao Group Customer Marketing
[About Heiwado]
The group centered on Heiwado, which has celebrated its 65th anniversary, aims to become a “community-based lifestyle comprehensive (creative) company” in order to become a “100-year company” and become an “essential presence in the community”. .
In 2021, we will formulate a “Sustainability Vision” that aims to achieve both the resolution of “local community issues” and “global issues” through our business and the growth of the Group. In addition to reorganizing, we established a basic policy, identified five important issues, and set measures and target values.
As a comprehensive lifestyle (creation) company, Heiwado conducts management closely related to the community, and under the idea of ”regional co-creation” to create vitality in the community together with everyone in the community, the sustainability of the local community is shared by the entire group. We are actively involved in , and are taking on the challenge of realizing a sustainable future. Going forward, we will continue to work toward sustainable growth while aiming to balance the global environment, the health of local communities, the resolution of local issues, and business.
Sustainability at Heiwado https://www.heiwado.jp/csr
[About Kao Group Customer Marketing Co., Ltd.]
The Kao Group considers Yoki-Monozukuri to be a process of mutual cooperation among Group companies in the processes of research and development, marketing, production, distribution, and sales. One of the major features of the Kao Group is that it has a system to deliver products and their value directly to consumers through the retail business.
Among them, Kao Group Customer Marketing (KCMK*) is responsible for the final process of “delivering Kao products and their value” to consumers through the retail industry.
*KCMK: Abbreviation for Kao Group Customer Marketing Co., Ltd. Kao Sustainability https://www.kao.com/jp/corporate/sustainability/ 【Notes】
■The contents described in this release are all based on the information at the time of release.
The perspectives, illustrations, photos, logos, signs, maps, etc. used in this release are images, and may differ from the actual product. there is a match.
■Please note that the content and schedule may change without notice due to circumstances.
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