Universal Home Co., Ltd.
Runway in the house?! Sissonne tries to be a barefoot model!! Universal home new commercial completed | New TV commercial “Dan Way” will start airing from Friday, October 14
Universal Home Co., Ltd. (Headquarters location: Chuo-ku, Tokyo, President: Yuji Kurose), a custom-built housing manufacturer that develops nationwide franchises of newly built wooden detached houses, will start from October 14, 2022 (Friday). We will release the new TV commercial “Warm Way” that we have appointed.
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Universal Home has a brand message of “I want to protect you”, and has provided more than 48,000 homes that protect the lives of everyone.
The unique basic technology “Geothermal Floor System”, which is the greatest feature of universal homes, has been ranked number one in purchaser satisfaction for five consecutive years since 2017, and its comfort has been satisfied by customers.
In order to create a more livable and comfortable home than ever before, from this fiscal year we have obtained a patent for the combination of “solid floor” and “geothermal floor system”, and have implemented various updates such as reviewing insulation standards. did.
In this commercial, Ms. Sissonne, who has been appointed for the second year in a row, has appeared and stylishly and uniquely expressed the appeal of the universal home’s strength, the “full floor heating on the first floor”.
New TV commercial “Warm Way”: https://youtu.be/qQFUjotDgX8
Highlights of the new TV commercial “Warm Way”
■ Seal the comical side? Pay attention to the cool pose of Sissonne! In this commercial, the two of Sissonne are dressed as models to convey the appeal of the floor heating on the first floor, which was possible because it is a universal home. With the heated floor as a runway, also known as a “warm way,” Mr. Hasegawa and Mr. Jiro wear fashionable costumes and perform walking and posing that puts models to shame to cool music.
■Commercials with unforgettable “Warm Way” music and cool but addictive mismatch of being barefoot in the house!
Ms. Sissonne’s feet are always barefoot so that she can express the comfort of not needing socks even in the cold season with floor heating. In addition, in order to express that floor heating is installed in the toilet and dressing room, which are not found in other houses, Jiro poses to convey the charm of the floor of the dressing room. It’s a surreal and addictive commercial featuring two cool fashion models walking around the house to the music of “Dan Way” that will play in a loop in your head once you hear it.
shooting episode
■ Laughter is sealed? The site is also a big excitement with a perfect model! At the beginning of filming, the warm-way scene was seriously tackled under the guidance of the choreographer, with no comical elements regarding the rhythm and posing. Despite the limited shooting space and the shooting in a dark room, both of them were quick to get the hang of it. Both her posing and walking became sharper with each shot, and in the end she was so proud that I thought, “Isn’t she really a model?” The choreographer was also interested in the speed of progress of the two, and there were many voices saying “perfect!”
Summary of Shisonne’s PR comment
■Actually, I used to be a model! ? Mr. Hasegawa flinching at Mr. Jiro who is full of ad-libs
When asked about their impressions of the commercial shoot, Jiro was completely ad-lib from the beginning, saying, “The two of us met while working as models. Mr. Miss. Mr. Hasegawa was surprised and followed Jiro, saying, “Was it Milan? Where was it?” Also, in the scene of stroking the floor of the dressing room, when Jiro-san said, “Before being a model, I was cleaning the floor by hand as a part-time job,” he said, “Was it done by hand? Most of the time, machines are used, but… I don’t think I’ll ever finish (cleaning the floor), but… Yes, I was able to enjoy it,” said Hasegawa. After that, Mr. Hasegawa continued to make sharp remarks to Mr. Jiro, who was fully ad-lib, and the scene was wrapped in laughter.
■ “A house with two floors is nice, isn’t it?”
When asked about his impressions of this model house, Mr. Jiro said, “I really liked the feeling of entering through the front door, going up the stairs, and going to the second floor.” Although his parents’ house was a two-story house, Mr. Hasegawa said, “Since I came to Tokyo, I haven’t lived in a two-story house.” It was natural when we were both at my parents’ house, but because I lived in an apartment or condominium, I never went up to the second floor of my own house. Also, I was impressed with how spacious the dressing room, bath, and restroom are.
■Floor heating than an oil stove and an electric carpet! Mr. Hasegawa, “It’s a dream, floor heating.”
When I told them that the floor heating was installed in the toilet and dressing room, which is a feature of the model house, which is not found in other houses, they were impressed by the features. Concerned that the temperature difference between rooms tends to increase during the cold season, Jiro says, “Each room has an oil stove.” While showing an understanding of the measures, Mr. Hasegawa said, “Floor heating is safer, so it’s good from a safety point of view.” The house has an electric carpet, so if you visit a house with floor heating, you will think, “Wow, I lost.” When I visited Mr. Matsuo’s house at Chocolate Planet, it seems that the house has floor heating, and I thought, “Wow, there is floor heating! It’s nice.” “I think it would be nice to have a house with floor heating. I admire it.”
Overview of universal home initiatives
Universal Home’s unique basic technology “Geothermal floor system” and [Image 2
“Geothermal floor heating” combined with floor heating is the first floor full floor heating, not only LDK
We provide a warm and comfortable living environment throughout the house, such as hallways, toilets, and washrooms.
* The entire first floor does not include the entrance dirt floor and bathroom. In addition, the geothermal floor system won the Excellence Award at the Japan Resilience Award (Resilience Grand Prize) 2022. In addition, we have also obtained a patent for the combination of solid floor and geothermal floor system. For details, please see the Universal Home official page. (https://www.universalhome.co.jp) Each universal home store is taking measures to prevent infectious diseases. For details, please contact your nearest store.
CM storyboard
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Performer profile information
Sissonne
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Jiro (left)
Date of birth: July 14, 1978
Birthplace: Hirosaki City, Aomori Prefecture
Shinobu Hasegawa (right)
Date of birth: August 6, 1978
Birthplace: Hamamatsu City, Shizuoka Prefecture
Overview of the new TV commercial
Title: “Warm Way” (15 seconds/30 seconds)
Broadcast start date: Friday, October 14, 2022
Official website: https://www.universalhome.co.jp/
Details about this release: