Visit Britain
Tourism UK holds Northeast Asia business meeting in China for the first time in four years, led by Chairman Nick de Bois CBE
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VisitBritain held its first business fair since 2019, “Destination Britain China & North East Asia” in Shanghai.
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Visit Britain Destination Britain China & North East Asia
The business meeting was held over two days from November 23rd, and 54 suppliers from all over the UK participated, and over 1,800 business meetings were held with 69 top buyers from China, Hong Kong, Japan, and South Korea. Exchanged. A number of UK suppliers were also participating in the event in China for the first time, including hotels, tourism facilities, destination management companies and tour operators. Buyers were able to learn about the latest travel products and innovative travel services through business meetings with UK suppliers.
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Visit Britain Destination Britain China & North East Asia
Comment from Nick de Bois CBE, Chairman of VisitBritain:
“It is great to lead Visit Britain’s first business meeting in China since 2019, and it is a timely and valuable opportunity to support the recovery from this very important visitor market.
This mission will be a major milestone in reconnecting with the travel industry across China and Northeast Asia, allowing UK suppliers to meet top buyers face-to-face to provide information on tourism products and services, and explore new business opportunities. At a time when demand for travel is on the rise, this event is a rare opportunity to welcome us and hear directly from buyers about the motivations and trends driving outbound travel from China and Northeast Asia.”
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Chairman Nick de Bois CBE
In addition to business meetings, suppliers and the media will be able to learn about trends in the international travel market and the UK as a destination through seminars by VisitScotland, UK Visas and Immigration, and others. increased. Visit Britain also introduced its ‘See Things Differently’ campaign, encouraging visitors to discover a new Britain by offering fresh and exciting experiences, encouraging year-round visits regardless of the season.
According to a study by VisitBritain, flight bookings are on the mend as flight routes and seat capacity from Japan continue to recover. Flight bookings from Japan to the UK are currently at around 60% of 2019 levels, with airline seat capacity at around 78%.
Tourism UK forecasts that spending by Japanese tourists in the UK will return to 2019 levels by the end of 2023.
As with Destination Britain China & North East Asia, Visit Britain continues to work closely with the travel industry and market partners to highlight the UK’s excellent tourism resources and unique experiences. ing.
Note:
– In 2019, there were 389,000 visitors to the UK from Japan, who spent £369m. – Visitor numbers from Japan to the UK are predicted to return to pre-COVID levels by 2026 (Oxford Economics/Visit UK forecast, indicative only)
Click here for more details: – Details about the Japanese market https://www.visitbritain.org/research-insights/inbound-markets/japan – For more information about VisitBritain’s 2023 Inbound Tourism Forecast, visit their website
https://www.visitbritain.org/2023-tourism-forecast
– For more UK destination inspiration, visit https://www.visitbritain.com/en/