toridori
[December 19th (Tuesday) 13:00-16:00/Online event/Free participation] A must-see for EC businesses! Learn from each professional about step strategies from strategy planning to implementation
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Toridori Co., Ltd. (Headquarters: Tokyo) operates various influence platform businesses such as the influencer marketing platform “toridori marketing/toridori base” and the Instagram account management agency service “toridori likes”. Shibuya-ku, Tokyo, Representative Director, President and CEO: Takayuki Nakayama, hereinafter toridori), Neo Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Mitsunobu Hashimoto), Korora Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yusuke Imaizumi), Future Shop Co., Ltd. (Headquarters: Kita-ku, Osaka, Representative Director: Yuko Hoshino), and Ghibly Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Takashi Ide) held an online seminar “[ A must-see for e-commerce businesses! Learn from each professional about step strategies from strategy planning to implementation] will be held on Tuesday, December 19, 2023 from 1:00 p.m.
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Part 1: Attracting customers
[Neo Marketing Co., Ltd. Seminar] 13:05~13:30
A new positioning strategy that makes people say “Yes, that’s it!”: Accelerate brand recall with a simple empathetic domino effect [Image 2
Strategic Research Department Manager Kei Yoshihara
Using a simple and easy-to-understand method, we will explain how to create the “empathy domino effect” of “Yes, that’s it!” and “If you say it, it’s true.” By exploring Category Entry Points (CEP) from various angles, we create CEPs that can be converted into value. “Empathy Domino” increases recall and is a step in the step strategy of acquiring new customers. Please listen and empathize with us! [Toridori Co., Ltd. Seminar] 13:30~13:55
The “secret” to success in attracting customers to your EC site is…a thorough explanation of how to maximize your reach with influencer PR measures
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Platform Business Division Planning Team Satoru Okamoto
Reviews on the Internet serve as a deciding factor in purchasing a product and have a great influence on purchasing behavior. Therefore, in this seminar, we will introduce word-of-mouth measures that utilize influencers.
From the changes in the influencer industry, we will explain how SNS posts lead to purchasing behavior, including user paths. Furthermore, we will introduce posts from influencers from various perspectives and posts that are trusted by users! A must-see for those who want to increase the number of customers to their EC site! Please join us! Part 1 Q&A 13:55-14:15
Part 2 EC site edition
[Korare Co., Ltd. Seminar] 14:15~14:40
More than 18,000 EC sites supported! Techniques for attracting customers to EC sites: A thorough explanation of the latest methods to increase purchase rates
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Marketing Supervisor Daichi Shiki
We will thoroughly tell you everything from how to attract customers to how to increase the purchase rate based on case studies based on the winning e-commerce know-how cultivated through consulting. We will generously share the know-how we have accumulated as an EC specialist consultant, from technical points to ways of thinking, such as the PDCA scheme used by popular stores and the latest trends in how to attract customers in 2023.
[Future Shop Co., Ltd. Seminar] 14:40~15:05
The “sales wall” that appears in your own e-commerce business, the key to breaking through is lead design and site improvement ~Steps to success as seen from case studies~
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Director Sales and Marketing Department General Manager Takayuki Yasuhara The number of companies starting their own e-commerce business using their own domain is increasing, but once sales reach a certain level, a “wall” appears that cannot be overcome. Monthly sales: 1 million yen → 3 million yen → 5 million yen. Regarding the steps to overcome the sales barrier and continuously grow the e-commerce business, 1 in 6 stores has annual sales of over 100 million yen, average growth rate We will share examples from over 2,900 stores that use futureshop, which is 153%.
[Ghibly Co., Ltd. Seminar] 15:05~15:30
What is EC customer support evolving with generative AI? AI supports “reducing the number of inquiries” and “customer service that leads to sales”
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Professional Services Division Director and DECA for LINE Evangelist Shota Moriya
“Responding to customer inquiries” is essential for retail and manufacturing companies. Since many responses are handled by people, such as telephone calls and emails, there are many issues, such as improving the number of man-hours required and the quality of customer service. Generative AI is about to significantly change this current situation. This time, we will tell you how to use generative AI to reduce the number of inquiries and achieve customer service that leads to sales.
Second part Q&A 15:30-16:00
“toridori marketing” service explanation
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http://bit.ly/210531toridori “toridori likes” service description[Image 8
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https://toridori.co.jp/▼Influencer marketing platform “toridori marketing” official website: https://top-marketing.toridori.me/
▼Official website of Instagram account management service “toridori likes”: https://marketing.toridori.me/lp/daikou/
▼YouTube consulting “toridori studio” official website:
https://toridori.co.jp/studio/
▼Influencer performance-based advertising “toridori ad” official website: https://toridori.co.jp/ad
▼Brand launch support “toridori made” official website:
https://toridori.co.jp/made/
▼Influencer tie-up advertisement “toridori promotion” official website: https://toridori.co.jp/promotion/