Happy Cars Co., Ltd.
The good thing about choosing a used car buying store is that we got a high appraisal and we were able to get a good deal! The point of failure was “I should have looked for a store that would buy it for a higher price.”
Services that would be nice to have when buying a car are “one who will come to pick it up from your home” and “on-site appraisal.” ……
Happy Cars Co., Ltd. (Location: Kamakura City, Kanagawa Prefecture, Representative Director: Chiji Shinbutsu) is targeting people who have purchased or traded in a car, “Anxiety and failure when buying or trading in a car.” We conducted a survey regarding.
Cars can be said to be a necessity of life. Many people buy a car they like, customize it to their own color, and take good care of it by washing it regularly. However, even if you are fond of a car, it may break down more often as the years pass, or the environment may change and you may need to buy a new car. So, for those of you who have actually given up on your car, how did you do it? Therefore, Happy Cars Co., Ltd., which handles the on-site used car purchase service “Happy Cars (https://happycars.jp/
[Survey overview] Survey on “anxiety and failure when purchasing or trading in a car” [Survey date] Thursday, November 16, 2023 [Survey method] Internet survey using the research PR “RRP” provided by Link and Partners [ Number of people surveyed: 1,024 people Survey target: Those who answered that they had purchased or traded in a car at the time of survey response [Monitor provider] General Research
[How to part with your car] Trade-ins at dealers account for more than half of the transactions! What is the reason
First, I would like to ask how you got rid of your car.
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'' ``Trade-in at a dealer (52.3%)'' ``Other (individuals)'' (buying, selling, online, etc.) (4.4%)” was the answer. It seems that most people choose to trade in their car at a dealer, but what is the reason for choosing to trade in at a dealer? From now on, I would like to ask questions to those who answered )
.'' The most common answer was ``Because the process of purchasing my next car seems difficult (21.3%)'' and ``I don't have much credit (21.1%).'' Many respondents said they would like to buy a new car for their next car or that the procedures for purchasing their next car would be difficult. We also found that around 20% of people say they don't have much trust in purchasing shops or used car dealers. So, what kind of image do you have of purchasing shops and used car dealerships? I asked for details. ■What are the images of buying shops and used car dealerships? - Difficult to identify trustworthy shops
(20s/female/housewife) - Will buy at a high price but procedures are troublesome (40s/male/office worker) - Trustworthiness I'm worried about whether I can do it (50s/female/full-time housewife), and the sales force is intense (60s/male/manager/executive) It's difficult to tell if a store is trustworthy, or I have the impression that the sales force is intense. got it.
Approximately half of respondents said they searched for a used car purchase shop online.
It has become clear how the car was sold and why the person traded it in at the dealer. According to the results of the previous survey, more than 40% of people sold their cars at a purchasing store or traded in at a used car dealership, but how did they find a used car dealership? From here on, we would like to ask those who answered ``Selling at a purchasing store/trade-in at a used car dealership.'' [Image 3<div loading=)
, followed by ``shops nearby (31.4%)'', and ``friends/acquaintances.'' Shops (8.3%)” followed. It seems that about half of the people searched for a used car buying shop online, but why did they choose the buying shop where they sold their car? I asked him specifically. ■The reasons why I chose the shop where I sold the car were [on the internet] - I could trust it because it was the shop where I bought the car (man in his 60s, office worker) - Because the appraisal was the highest (man in his 50s,
self-employed) (Sales/Freelance)・Telephone support and purchase price (50s/male/office worker) [Nearby store]・I got quotes from several companies and found the highest price (30s/female/office
worker)・Because it had a good reputation (40s/Female/Civil servant) ・Because everything was taken care of (50s/Male/Office worker) [Acquaintance/friend's shop] ・Because I have regular contact with them (50s) /Male/self-employed/freelance), because they are reliable (50s/female/part-time worker), because they have known each other for a long time (60s/male/manager/executive), because they had the highest purchase price and because they are trustworthy It seems that they chose the store they sold their car to because they took care of all the formalities. We also found that people who sold at an
acquaintance's or friend's store did so because they had regular contact with them and could trust them.
The good thing about choosing a used car buying store is that we were able to get a high appraisal. Was there anything you felt you failed at?
We found that about half of those who sold their car at a dealership or traded in a car at a used car dealership searched for a dealership online. So, are there any points that made you feel it was a good idea to choose a used car buying store? We would like to continue asking those who answered ``Selling at a purchasing store/Trading in at a used car dealership.''
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 was the most common, followed by ``On-site assessment (36.1%)'' and ``Car transfer procedure support (35.1%).'' 40% of people wish there was a service that would come to their home to pick up the car they want to buy. I also realized that it would be nice to have services such as having someone come to your home to give you an appraisal and supporting you with the procedures when changing cars.
Finally, I asked them in detail why they thought it would be good to have such a service. ■I wish there was a service like this when buying cars! The reason why I think so is - [On-site appraisal/They come to my house to pick it up] I want to buy it at a high price with less hassle (30s/Female/Part-time worker) -[On-site appraisal/They come to my house to pick it up] Delivery When I need two cars (40s/male/office worker) - [On-site assessment/car change procedure support/bulk assessment service] I wish the procedure was easy (50s/male/office worker) )・[We will come to your home to pick it up/Bulk appraisal service] Reducing hassle (60s/Male/Office employee) We offer on-site appraisals, bulk appraisal services, and procedural support for changing cars because it is easy and hassle-free. It seems like it would be nice to have one. Also, when I hand over the child, I have to think about the means of transportation to get home, so I found out that it would be better if someone came to my home to pick it up. [Summary] When selling a car, it turns out that people are looking for a service that can save them more time!
The results of this survey revealed what people are looking for in a dealership when selling their car. People who trade in their car at a dealer feel that it can be used as a price negotiation factor when purchasing their next car, and the process is easy. Apparently, that's why he didn't choose to trade in his car at a used car dealership. In addition, many people who sell or trade in a used car at a used car purchase shop mainly search for a car purchase shop online, and because they received a high appraisal or were able to change their car at a good price, they I found out that I am glad I chose it. On the other hand, there were some points where they felt they had made a mistake in choosing the dealership, such as that they should have found a dealership that would have paid a higher price, and that it was difficult to coordinate things like the delivery date of the next car. We found that when purchasing a car, customers are looking for services that can reduce the hassle, such as having someone come to their home to pick it up, an on-site appraisal, and assistance with transfer procedures.
If you want to buy a business trip car, go to ``Business trip car purchase Happy Cars (R)️''
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https://happycars.jp/#form-check ・Free by phone Click here for appraisal: 0120-50-5289 ■Happy Cars URL: https://happycars.jp/■TEL: 0466-31-0818 [For use in articles, etc.] When quoting the contents of this press release, Please take the following actions. – Indicate that the source is “General Research Survey” and “Happy Cars Co., Ltd.” – When using on a website, please include the link below as the source. URL: https://happycars.jp/