Kracie Pharmaceutical Co., Ltd.
-Announcing the Chinese herbal medicine with the highest sales in 2023! -“KAMPO OF THE YEAR 2023”
– Prescriptions related to “throat abnormalities” and “hay fever” have increased this year due to the elimination of coronavirus –
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Kracie Pharmaceutical Co., Ltd., which sells over-the-counter medicines and ethical drugs, mainly Chinese herbal medicines, has today released “KAMPO OF THE YEAR 2023,” which summarizes trends in the Chinese herbal medicine market and notable Chinese medicines that have increased sales in 2023. Announced on Wednesday, December 6th. Our company, which has been providing Chinese herbal medicine that has been closely related to daily life for more than half a century, compiled the latest trends in Chinese herbal medicine as “KAMPO OF THE YEAR” and announced it for the first time at the end of last year. This project aims to decipher the problems faced by consumers based on trends in the herbal medicine market and predict trends in herbal medicine from our unique perspective.We are implementing this project with the hope that it will be an opportunity to look back on the past year through herbal medicine. Masu. In 2023, when we officially enter the era of “freeing from the coronavirus,” people’s lives will change due to the easing of restrictions, and the demand for herbal medicine will also be affected. We will analyze these trends in the Chinese herbal medicine market and present them as “KAMPO OF THE YEAR 2023.” “KAMPO OF THE YEAR 2023” Main Topics
・The Chinese herbal medicine market has grown steadily over the past six years for both general and medical use.
・Purchasing index is on the rise for young people in their 20s and 30s ・Prescriptions related to “throat abnormalities” will continue to grow in 2023 as last year
・2023 Chinese medicine trends: “Allergic rhinitis (hay fever)” and “Tinnitus” ・“Femcare” is a category that is expected to continue expanding from 2024 onwards.
-“KAMPO OF THE YEAR 2023” Topics Introduction-
● The Chinese herbal medicine market has grown steadily over the past six years for both general and medical use.
The market size of over-the-counter herbal medicines sold at pharmacies and drugstores has been on the rise for the past six years, showing steady growth. In fiscal 2021, there was a downward trend due to a decline in Chinese herbal cold medicines due to the coronavirus pandemic, but since last year there has been a recovery, and this year we are expecting a 113% increase compared to the previous year. Additionally, the medical herbal medicine market has continued to grow over the past six years. In fiscal 2023, sales are expected to increase by 103% compared to the previous year.
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● Purchasing index is on the rise for young people in their 20s and 30s In this year’s market for over-the-counter herbal medicines, there was an increasing trend in demand among young people in their 20s and 30s. The graph below shows a comparison of the purchasing index (PI value) calculated based on the number of items purchased and the number of people visiting the store, by age group.The graph below shows a high growth rate of over 110% compared to the previous year for those in their 20s and 30s. . On the other hand, the growth rate tends to decrease as the age group increases, indicating that demand for Chinese herbal medicines is spreading not only among the existing users of the elderly, but also among a wide range of age groups. [Image 3
● Prescriptions related to “throat abnormalities” will continue to grow in 2023 as last year
In the over-the-counter herbal medicine market, the herbal
prescription with the highest growth rate from January to October was Kyosei Hategan, which treats hoarseness and sore throats. became. In 2nd and 3rd place were cough-related prescriptions “Bakumondoto” and “Gokoto,” and the top 3 rankings were all related to “throat abnormalities.” Prescriptions that do are ranked.
The reason for the increase in prescriptions for throat-related diseases is that people are more willing to treat coughs than before due to the effects of the new coronavirus, which has led to an increase in demand for self-medication.
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● 2023 Chinese medicine trend: “Allergic rhinitis (hay fever): Increased demand for autumn pollen”
One of the noteworthy trends in the Chinese herbal medicine market in 2023 is “allergic rhinitis (hay fever).” Demand for the Chinese herbal medicine Shoseiryuto, which is commonly used for rhinitis, decreased significantly from 2019 to 2022, but demand is expanding again in 2023. This may be due to the fact that the amount of pollen scattered this year was higher than usual, and the effect of removing masks. Also, compared to the seasonal index 10 years ago, there has been a slight increase towards the beginning of autumn in the last four years. On the other hand, the index in early spring is on a downward trend, and it is thought that the spread of autumn pollen (rice, ragweed, etc.) is influencing the increase in demand.
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● 2023 Chinese medicine trend: “Tinnitus”
One of the characteristics of this year is that sales of “Shichimotsu Koukato” and “Tokishakuyakusan”, which treat tinnitus, have continued to grow significantly since last year. Based on the increase in the number of patients due to the arrival of an aging society, it is inferred that the choice of treatment with over-the-counter herbal medicine is expanding. Coupled with the effects of investments by manufacturers, this is a market that is expected to grow further in the future.
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There are various causes of tinnitus, including “stress/fatigue” and “changes in atmospheric pressure,” and for middle-aged and older people, it may also be caused by aging or high blood pressure. There are multiple prescription Chinese herbal medicines for tinnitus, so it can be assumed that the fact that you can choose flexibly according to your symptoms and your own type is one of the reasons why Chinese herbal medicines are chosen to treat tinnitus.
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●“Femcare” is a category that is expected to continue expanding from 2024 onwards.
There continues to be a high level of interest in the fields of “femcare” and “femtech” due to factors such as the promotion of women’s empowerment and changes in social consciousness. When “femtech” first began to spread, attention was focused on items that utilized technology, but in recent years, the novelty of “femcare” has expanded to suit individual concerns.
Chinese herbal medicine has been used to treat symptoms such as PMS, menstrual irregularities, and menopause since the time when such diseases did not have such names, as they were said to have effects on diseases unique to women. Chinese herbal medicine has a high affinity with a wide variety of problems unique to women, and since around 2019, when the words femtech and femcare started to spread in Japan, prescriptions for women’s diseases have been increasing by an average of 11.7% per year. is expanding at a growth rate of Coupled with the expansion of the femcare-related market, we believe that this is a category that is attracting a lot of attention from the perspective of Chinese herbal medicine.
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■About Kracie Pharmaceutical
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