Takahashi Shoten Co., Ltd.
Announcing the “Notebook White Paper 2024”, an awareness survey regarding notebooks.With the increase in the frequency of going to work after the coronavirus, it is most effective to manage your schedule with a notebook.When choosing a notebook, size is important. “I want to choose something that is small and won’t fit in my luggage.”
In 2023, when people become more conscious of saving money, using a notebook will help them save money.
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Takahashi Shoten Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and CEO: Minari Shimizu), which publishes notebooks, daily life practical books, children’s books, etc., conducted a survey to raise awareness about notebooks among 1,000 people in their 10s to 60s nationwide. We conducted a survey and created “Notebook White Paper 2024 – Life and Notebook Improvements”.
The relationship between saving money and a notebook ~In 2023, when people become more conscious of saving money, using a notebook will help them save money~
More than 60% of planner users in their 20s say they are successful in saving money
When asked, “Has your tendency to save increased due to the rise in prices in 2023?”, 77.5% answered “It has increased/If anything, it has increased,” indicating that there has been a further increase in their awareness of saving since last year.
When asked, “Are you successful in saving money?”, 48.2% of notebook users answered “successfully”, and it was found that about half of them were successful in saving money. By age group, more than 60% of men in their 20s said this, which is an interesting result as the existence of a planner is behind the success of saving money among the so-called digital natives.
In addition, when asked about “What I do to save money and what tools I use to save money,” 18.5% of people answered “Notebook (including household account book)”, which exceeded flea market apps and flyers. Ta.
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