Parco Co., Ltd.
Parco Grand Bazaar is the largest Matsuken collaboration in history! An original commercial featuring a large number of AR Matsuken singing and dancing in the sky has been released.
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Parco Co., Ltd. (Headquarters: Shibuya-ku, Tokyo/hereinafter referred to as Parco) will collaborate with actor Ken Matsudaira, also known as “Matsuken,” at the large sale “Grand Bazaar” held twice a year. (Tuesday) to January 14th (Sunday). This year’s Grand Bazaar will feature a large number of Matsuken, which are auspicious for the new year!
In addition to a congratulatory new original commercial/visual in which many Matsuken appear, as well as a giveaway project, you can experience the “Matsuken AR Parade” in which Matsuken appears in the sky, which also appears in the commercial, at PARCO nationwide during the Grand Bazaar. We also hold special events.
Event overview
Title: Grand Bazaar
Date: January 2, 2024 (Tuesday) to January 14, 2024 (Sunday) Target stores: 17 PARCO stores nationwide
(Sapporo, Sendai, Urawa, Shibuya, Ikebukuro, Chofu, Shin-Tokorozawa, Hibarigaoka, Kinshicho, Kichijoji, Matsumoto, Shizuoka, Nagoya, Shinsaibashi, Hiroshima, Fukuoka PARCO, PARCO_ya Ueno)
HP: https://parco.jp/grandbazar-matsuken/
CM: New CM “2024 Winter PARCO Grand Bazaar “#Matsuken Advent” https://youtu.be/dUyuUb4FMqg
Advertisement overview
【CM】
[Video 2: In the commercial, a giant Matsuken robot head appears from the Parco building. When the top of the head opens, Matsuken appears from inside!
A large number of Matsuken also appear, and the surrounding area is filled with mirror balls, confetti, and bright gold and red
Matsuken-patterned shoppers, creating a gorgeous New Year’s
atmosphere. When Big Matsuken appears in the sky, at the end, many Matsuken will appear like a kaleidoscope and guide you around the Grand Bazaar.
-overview-
・Title: 2024 Winter PARCO Grand Bazaar “#Matsuken Advent” edition ・Broadcast start date: On air sequentially from December 26, 2023 (Tuesday) ・Broadcast area: Kanto, Hokkaido, Miyagi, Yamagata, Fukushima, Iwate, Akita, Aomori, Shizuoka, Nagano, Aichi, Osaka, Hiroshima, Fukuoka, Okinawa
・CM main viewing URL: https://youtu.be/dUyuUb4FMqg
・Special site: https://parco.jp/grandbazar-matsuken/
[Poster] (B all vertical, B3 horizontal)
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Creative Director: Atsushi Otaki (Dentsu / Dentsu Lab Tokyo), Hajime Tanaka (Dentsu)
Art Director: Taichi Sayama (Dentsu), Naomi Okamura (Dentsu) Planner: Shinya Miura (Dentsu)
Creative Technologist: Tomoya Morohoshi (Dentsu)
Copywriter: Chiemi Mako (Dentsu)
Creative Producer: Yoshio Sakaguchi (Dentsu)
Director: Jun Tamukai (CONNECTION)
Business Producer: Masato Onizawa (Dentsu), Aoi Wada (Dentsu) About commercial production
[Makes Matsuken 3D with the latest technology]
In this commercial, the dancing Ken Matsudaira is converted into 3D data using volumetric capture technology.
In addition, the face was made into a 3DCG model using photogrammetry technology and used as the basis for Robomatsuken.
It became possible to place Ken Matsudaira in any position, angle, and various poses, resulting in a commercial in which a large number of Ken Matsudaira appears.
Even though Ken Matsudaira was confused by the latest technology, he approached the shoot with a smile on his face.
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Witness the “Matsuken AR Parade” that appeared in the commercial at Parco nationwide!
During the Grand Bazaar period, an AR parade will appear at PARCO nationwide for one day only.
■Period: January 2, 2024 (Tuesday) to January 14, 2024 (Sunday) *Limited to one day at each store during the exhibition period ■How to participate: On the day of the event, read the 2D code installed at the target PARCO and point your smartphone at the sky, and the Matsuken AR Parade will appear.
*You will need to download the smartphone app “STYLY”. *Available for viewing only on the day.
Matsuken AR Parade National Pilgrimage Schedule
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-Schedule- January 2nd, Tuesday, Nagoya PARCO, January 3rd, Wednesday, Shinsaibashi PARCO, January 4th, Thursday, Shibuya PARCO, January 5th, Friday, Ikebukuro PARCO, Kichijoji PARCO, January 6th, Saturday, Urawa PARCO January 7th Sunday Sapporo PARCO January 8th Sunday, Monday, Sendai PARCO, January 9th, Tuesday, Chofu PARCO, January 10th, Wednesday, PARCO_ya Ueno, January 11th, Thursday, Kinshicho PARCO, January 12th, Friday, Hibarigaoka PARCO, Shin-Tokorozawa PARCO1 Saturday, January 13th, Matsumoto PARCO, Shizuoka PARCO, Sunday, January 14th Fukuoka PARCO, Hiroshima PARCO
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special present
There are lots of gift plans to make the New Year fun, such as “Matsuken Omikuji” limited to January 2nd to 4th, and “Original coaster with Matsuken AR filter that pops out” that you can get at participating restaurants and cafes during the event period! 1. Win a golden Matsuken figure! “Matsuken Omikuji” (limited to January 2nd to 4th)
During the period, everyone who makes a purchase of 5,000 yen (tax included) or more (can be combined during the period) will be able to experience the “Matsuken Omikuji”. In addition to giving everyone a Matsuken Omiku good luck wallpaper image, those who get Super Daikichi will win a “Matsuken Golden Figure”, “Gold Shopper”, and “Red Shopper” by lottery!
■Period: January 2, 2024 (Tuesday) to January 4, 2024 (Thursday) ■Venue: The distribution venue is different for each store (please check the campaign site for details)
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Super Daikichi “Matsuken Golden Figure”
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Great Daikichi “Golden Shopper” / Great Daikichi “Red Shopper” [Image 11
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POP UP STORE “Good luck Matsukendo”
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