Yoshimura Co., Ltd.
Cumulative sales reach 1 million units*! [Edokoshiya Suimachi Shokora] Limited quantities of “Matcha with Kaki no Tane” and “Chizu with Yuzu” are now on sale
……
[Image 1
Yoshimura Co., Ltd. (Shinagawa-ku, Tokyo, CEO: Kumiko Hashimoto) has launched a new product from the popular Japanese brand Edokoshiya [Ikimachi Shokora], which is based on the concept of “stylish tastes that make your heart skip a beat.” We have released two types of products.
Japanese-style craft chocolate that goes well with Japanese tea [Ikimachi Shokora] is celebrating its 9th season since the brand was launched, and cumulative sales have reached 1 million pieces*. “Creating a sales floor with stand-up chuck packaging that is full of the Edo period” has long been patronized by Japanese tea specialty stores, famous miscellaneous goods stores, and souvenir shops across the country, and is currently a pop-up shop held mainly in station areas. But a lot of people are paying attention to it.
In November, inspired by the Ogiri!? campaign on Instagram, she released Chizu ni Yuzu, which she created together with her
approximately 3,000 followers. This month, “Ikimachi Shokora” released its first “Zodiac pattern package”, “Matcha and Persimmon Tane”, which is designed with the motif of the “Zodiac Earth Bell Dragon”, an item to celebrate the New Year.
* Total of cumulative shipments from October 1, 2015 and planned production until March 2024.
Ikimachi Shokora 2 new products
▼ Matcha and persimmon seeds
[Image 2
https://edogoshiya.shop-pro.jp/) Pop-up shop now open
■ Nishi-Nippori Station
Currently being held ~ 14 (Thursday) Nishi-Nippori Station event space inside the ticket gate
■ Marui Kitasenju
12/13 (Wed) – 26 (Tue) Marui Kitasenju 2nd floor Calendarium 3 ■ Ichikawa Station
12/26 (Tue) – 1/4 (Thu) Event space outside the ticket gate
* From January to March 2024, we plan to open stores in more than 15 locations mainly in the Tokyo metropolitan area.
For more information, please check Edo Koshiya Instagram or the store information page.
https://edogoshiya.shop-pro.jp/?mode=f32
[Table 3: ]
[Image 5
Ikimachi Shokora was introduced as a Japanese tea pairing sweet at the World Tea Festival 2022, and received high praise from people who visited the venue, saying, “It goes well with tea!” and “It’s delicious!”
Melt-in-your-mouth chocolate topped with Japanese-style ingredients. Our original craft chocolate is created with consideration to the compatibility with the toppings, and we are particular about the balance of ingredients such as cacao, milk, and sugar.
It is characterized by its gentle sweetness and richness. Furthermore, the craftsmen’s high level of skill is utilized to achieve the secret of deliciousness, which is the melt-in-your-mouth texture. The carefully made chocolate is finished with toppings that accent the texture and taste.
◆ Now on sale at Edogoshiya Online Store (https://edogoshiya.shop-pro.jp/)
[Table 4: ]