Review Co., Ltd.
[Research Report] What kind of reviews should you refer to when choosing a deodorant? 1st place was “Fragrance”!
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Review Co., Ltd. (https://jafmate.co.jp/
We will publish the results.
Survey overview
Survey target: Men and women in their 20s and above
Survey date: October 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (29 men, 71 women)
Research report: https://jafmate.co.jp/review/report-230/
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (https://jafmate.co.jp/review/).
Survey results summary
When we conducted a survey to find out what kind of reviews about deodorants people take into consideration, the number one word was “fragrance.”
We will also introduce other items in ranking format.
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“Fragrance” came in first place.
The second and subsequent rankings were “deodorizing power” and “persistence,” followed by “ease of use” and “price” which came in fifth place.
1st place: Fragrance
・There are deodorants with scents that you don’t like, so make sure they don’t have scents that you don’t like. Also, check whether the scent is weak or strong. (Female in her 30s)
・Honestly, I have used various deodorants and have not found any to be very effective in deodorizing, so I felt that choosing one with a good scent was the best option. (Female in her 30s)
・I think there are many products that deodorize based on their “scent”, so depending on whether you like the “scent” or not, you judge whether the product is good or not, and whether you want to purchase it or not. (Female in her 50s and up)
1st place is “fragrance”.
There are many deodorants that smell good, so many people want to know what kind of scent they have and how much they smell.
2nd place: Deodorizing power
・Since this is a deodorant intended for deodorizing, products with inferior deodorizing power will not be selected. Next is
sustainability and price. Next is the scent. (Male over 50s) ・I often use products because I think they stink, so I want to choose one that has a strong deodorizing effect. I think it’s called a deodorant because it has deodorizing power. (Female in her 40s) ・I don’t think there’s any point in purchasing a product if it doesn’t have the excellent deodorizing power that is its original purpose, no matter what other conditions are met. (Male over 50s)
2nd place was “deodorizing power”.
Since deodorants are meant to eliminate odors, many people want to read reviews to see how well they eliminate odors.
3rd place: Sustainability
・I want something that will last as long as possible without having to buy anything, so sustainability is important. Scent is also important, but each person perceives scent differently. (Female in her 20s) ・I am concerned about how long the deodorizing effect lasts. No matter how good the product is, it doesn’t last long enough to make you have to buy it frequently, so consider the deodorizing power and longevity when deciding which products to purchase. (Male in his 40s)
– With most deodorants, you can only feel the effects at first, and most of the time you can’t feel the effects right away. (Male over 50s)
4th place: Capacity
・I use a large capacity type because it is troublesome to replace it frequently. So, if I see reviews that say it’s “commercial size” or “large,” I’ll buy it first. (Female in her 30s)
・As for the deodorizing power, not only the scent, but also the capacity is small and you don’t want the deodorizing power to run out quickly, so check the reviews on the capacity. (Female in her 30s) ・I always buy cheap deodorants, but before I know it, I run out of beads and it’s a pain to have to buy them so often, so I focus on the capacity. (Female in her 30s)
5th place: Ease of use
・It is more convenient to use it in various ways. For example, if you want to deodorize your room or clothes, you would have to buy a deodorant for each, which would cost you money and increase the amount of stuff you need. (Female in her 40s)
・Since I have a pet, I read reviews to see if it can be used in households with pets before purchasing. (Male in his 20s)
5th place: Price
・Even if it is cheap, it seems to have some effect, so I think cheaper is better. Of course, I will refer to other content as well. (Female in her 40s)
・I’m not looking for something very perfect, I want to choose something with good cost performance. I would like to compare the annual total cost including product price and effect period. (Male in his 40s)
It was ranked 5th in terms of ease of use and price.
Some people were looking for reviews to find out what they wanted to use it for and whether it was cost-effective.
summary
When we surveyed 100 people, 42.0% of them answered “fragrance.” In addition, many respondents said they were curious about the scent and wanted to know the strength of the scent.
Since many deodorant products use fragrance to eliminate odors, we understand that many people want to refer to reviews about fragrance. Why not use this as a reference when choosing a deodorant?
■About Review Co., Ltd.
Our company operates the information site “Sublogg
(https://sublogg.com/)” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
URL: https://jafmate.co.jp/