adjust Co., Ltd.
Adjust releases new guide created in collaboration with TikTok: SKAN 4 Guide: Essential Strategies for Successful iOS Marketing
～Migration to SKAN 4 lowers TikTok’s user acquisition cost and improves conversion rate～
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SKAN 4’s longer attribution window lowers CPA by 37% and increases CVR by 220% for apps in TikTok beta testing
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(https://www.adjust.com/ja/resources/ebooks/skadnetwork-4-ios/?utm_medium=release&utm_source=PR&utm_campaign=SKAN_4_EBOOK_2023_PR-AAA -) was announced. According to beta testing of TikTok’s 37 apps conducted in the US, UK, and Japan, SKAN 3’s in-app conversion measurement period for campaigns was 1 to 3 days, while SKAN 4’s in-app conversion period was 35 days. This increased conversion during the day allowed us to comprehensively and accurately assess its effectiveness. After accounting for the additional conversion value and its performance impact, TikTok’s user acquisition costs decreased by 37% overall and conversion rates increased by 220%.
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https://www.adjust.com/ja/resources/ebooks/skadnetwork-4-ios/?utm_medium=release&utm_source=PR&utm_campaign=SKAN_4_EBOOK_2023_PR-AAA- About AdjustAdjust (https://www.adjust.com/ja) measures the app install effects of various campaigns, including digital advertising, connected TV (CTV), terrestrial TV, and QR codes, and provides an analysis environment. This has earned us the trust of marketers around the world looking to grow their apps. We work with clients at every stage of app marketing, from fast-growing tech companies to brick-and-mortar businesses launching an app for the first time. Adjust’s measurement and analytics services provide visibility and insights that help marketers achieve better results.
Adjust is an AppLovin (NASDAQ:APP) company.
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