Eutel Co., Ltd.
“OiTr” won the Excellence Award in the Social Category of the “8th Women’s Ashita Awards 2023”!
The project has been evaluated as having great social significance as one of the efforts aimed at correcting the imbalance caused by the gender gap.
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OiTr Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO) operates OiTr, a service that provides free sanitary napkins in private toilets in commercial facilities, public facilities, schools, offices, etc. nationwide. On December 6, 2023, Makoto Sakiyama was awarded the Excellence Award in the Social Category at the 8th Women’s Ashita Awards 2023 sponsored by Her Story Co., Ltd.
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From left in the photo: Kaeko Hino, Representative Director of Her Story Co., Ltd. / Toshihiko Iizaki, Director of Oytel Co., Ltd. / Aoi Sumimoto, Oytel Co., Ltd.
What is the Women’s Ashita Grand Prize?
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As the number of active women increases, the reality is that it is difficult to envision life events and subsequent life courses that are subject to drastic changes unique to women. This award is given to corporate activities that provide “things and experiences” that resolve women’s worries and anxieties and make society a little easier to live in. Awards were given to things and things that influence the way women live in the Reiwa era, and a total of 9 companies received awards in 5 categories: “Product Category”, “Service Category”, “Social Category”, “Femme Category”, and “Platinum Category”. The selection includes not only “this year’s trends” but also contributions and expectations for “tomorrow’s future.” Women’s Ashita Grand Prize (https://www.jyoseinoashita-taisho.com/)
Reason for award
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OiTr is a service that keeps sanitary napkins in private toilets free of charge. This project is of great social significance as one of the initiatives aimed at correcting the imbalance caused by the gender gap by eliminating the financial burden on people who menstruate and the disparity in access to sanitary products, and eliminating menstrual poverty. It was evaluated.
On receiving the award
“OiTr” is a service that provides sanitary products for free in private toilets in commercial facilities, offices, schools, public facilities, etc. Many facilities agree with OiTr’s values, and as of the end of November 2023, 2,590 OiTr units have been installed and introduced in 195 facilities in 25 prefectures nationwide. (OiTr installation introduction facility https://www.oitr.jp/spot/) This prestigious award is a result of the efforts and support of not only us but also the facilities that have installed OiTr, as well as the support of our advertising sponsors.
Our goal is to create a society where sanitary products are available in private toilets. Our goal is to help alleviate the various burdens faced by people who menstruate and help them live in a more
comfortable and fair society. We hope that this will contribute to rectifying the imbalance in the gender gap.
Winning this award is proof that our efforts are moving in the right direction and is even more encouraging.