“Body Maintenance New CM” PR Secretariat
World-famous artist NCT 127 will appear in a TV commercial! “Body Maintenance” is a story that is told with fans in the run-up to “THE DAY.” on the day of the concert. Karin Ono plays the role of a fan in the new commercial “THE DAY.”
What is “○○ management” that NCT 127 is currently passionate about? Broadcast will start nationwide from Friday, December 22, 2023. A special campaign will also be held where you can win concert tickets and goods autographed by the members!
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“Body Maintenance”, a drink that protects your body*1, sold by Otsuka Pharmaceutical Co., Ltd. (Headquarters: Tokyo, hereinafter referred to as “Otsuka Pharmaceutical”), is “THE DAY. Let’s finish up for the day.” Based on a new key message, we will carry out a project from Friday, December 22, 2023, to support the health of people who are trying to manage their physical condition on a daily basis in preparation for the unavoidable and important day “THE DAY.” As the first step, a new TV commercial featuring the globally popular artist NCT 127, “THE DAY.” version, will begin airing nationwide from Friday, December 22, 2023.
When the day of the concert is designated as “THE DAY,” it is not only the artists themselves who work hard to prepare for that day. Not only the staff, but also the fans who support them will be making careful preparations from the day they win concert tickets, such as managing their health and purchasing support goods, in preparation for the concert day.
In this commercial, the narration says, “If managing your health and training were just for yourself, you probably wouldn’t be able to work so hard.” The commercial depicts the thoughts of the artists and fans, as well as how they work hard toward “THE DAY.” . Popular actress Karin Ono will appear as a fan supporting NCT 127.
In addition, to commemorate the broadcast of the commercial, a special campaign related to the artist’s name “127” will be held from Saturday, January 27, 2024, where you can win concert tickets with a backstage tour, goods autographed by the members, etc. To do. Body Maintenance will continue to support those who work hard for that important “day” under the theme of “THE DAY.”
*1 “Barrier” means that the ingredients essential for conditioning protect your physical condition and individuality as usual.
-THE DAY. Special site URL: https://www.otsuka.co.jp/bdm/theday/
URL: https://youtu.be/VWVeAzks4XY
・“THE DAY.” 30 seconds
URL: https://youtu.be/DkeuZV77_Hg
・“THE DAY.” version 120 seconds
URL: https://youtu.be/1XySZqGWXMY
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– Highlights of the new Body Maintenance CM –
・The popular global group NCT 127 will be used as the new CM character. ・The new key message is “THE DAY. Let’s finish for the day.” ・In the main part of the commercial, NCT 127 and Karin Ono, who plays the role of a fan, depict the careful preparations and serious expressions on the day of the concert, “THE DAY.”, along with the song “Fact Check”.
・ Karin Ono gives a passionate performance! Also pay attention to the behavior and behavior of the fans in preparation for the concert, which everyone who has a fan will empathize with.
・Interviews and making videos that give a glimpse of the close friends of NCT 127 members and their true expressions behind the scenes are also released!
“THE DAY.” Concept & Story
With lactic acid bacteria B240 and a special electrolyte balance that maintains the body’s moisture, Body Maintenance Drink was born from the idea of “drinking to protect your body as a barrier*1” and is “THE DAY. Finish up for the day.” Based on a new key message, this is a drink that supports everyone’s health management.
This commercial, “THE DAY.”, depicts the days leading up to the day of NCT 127’s concert. The members of NCT 127 usually have a busy schedule that involves a lot of traveling, such as traveling overseas, so they are taking care of their physical condition by practicing dance and strengthening their bodies in preparation for the concert day. It’s not just the members who are taking care of their health in
preparation for “THE DAY.” For fans who support NCT 127, concerts can be said to be a source of strength to do their best every day. From the moment you win a concert ticket until the day you meet the members themselves, start running, do some light muscle training, and pay attention to your diet. In the last minute, they are busy making cheering goods such as fans to bring to the concert.
As the narration says, “If managing your physical condition and training were just for yourself, you probably wouldn’t be able to work so hard.Maintenance is love.”By depicting each other working hard toward that day, body maintenance has become a reality in this day and age. It expresses the importance of being close to people’s daily lives, such as physical condition management and training.
*1 “Barrier” means that the ingredients essential for conditioning protect your physical condition and individuality as usual.
“THE DAY.” Overview
Title: “THE DAY.”
Broadcast start date: Friday, December 22, 2023
Broadcast area: Nationwide
Video link: “THE DAY.” 15 seconds URL https://youtu.be/VWVeAzks4XY “THE DAY.” 30 seconds URL https://youtu.be/DkeuZV77_Hg
“THE DAY.” 120 seconds URL https://youtu.be/1XySZqGWXMY
Making video URL https://youtu.be/RFEC28pp3oY
Interview video URL https://youtu.be/PKKaFNltb9w
Message video URL https://youtu.be/5xsq1ZEkNHo About CM songs
・Song: “Fact Check (불가사의; Mysterious)”
・Lyrics: Wutan, Rick Bridges, 나정아 (153/Joombas)
・Composer: Omega, Jordan Reyes, Young Chance, Justin Starling ・Arrangement: Omega
Shooting episode
The NCT 127 members were filmed in South Korea during a busy schedule of traveling around the world.
Unfortunately, Taeil was not able to participate this time as he was undergoing treatment for an injury, but the studio started with solo shots of the members, as there were large-scale sets such as a dance lesson hall and a training gym. In the gym scene, Johnny, Yuta, and Jungwoo showed off their muscular beauty. In particular, Johnny’s muscular beauty stands out in the graphic shoot, and there were so many OK cuts that I had a hard time choosing one.
During the filming of the recording scene, Doyoung smiles and leaves the scene in a skip when the cut is made, and Jaehyun briskly runs across the Han River bridge in South Korea with a smile on his face, which are memorable.
And then we move on to the dance practice scene where everyone is together. They each practiced their “Fact Check” choreography, rested on the sofa, and practiced their vocalizations. Since it was a Japanese commercial, Yuta-san got all the members excited. (The way Mark became energetic after playing with Yuta-san was also a sweet, sibling-like look.) The dance scene was shot with his serious gaze from various angles, but which angle was it shot from? The person who is also reflected is Jung Woo. Thank you for dancing such an intense dance so many times. (Taeyeon, Mark, and Haechan said, “I won’t let Jungwoo dance alone!” Even though they weren’t shown on camera, they danced together, showing the closeness of the members.)
The graphic shoot was created using a single frame taken during training. The color of the body maintenance is very similar to NCT 127’s group color, so the body maintenance naturally blends in with the cool expressions of the members.
Please enjoy the cool member solo cuts in a solid space.
Karin Ono, who plays the role of a fan, gave a passionate performance of everything from running hard to keep up with her health to being excited when she heads to NCT 127’s concert. At the concert, the audience was mesmerized by her constantly changing facial expressions, such as the way she waved with a big smile that came from the bottom of her heart, and everyone wanted to support the main character in every move and every cut. It was a scene full of cuteness. After having a meeting with the director with a serious look on his face, his appearance completely changed as he devoted himself to his work. When the cut was made, he showed a charming smile, and it was a scene that showed great expression management.
NCT 127 members and Mr. Ono also took care of their health by drinking body maintenance products, both during filming and during breaks. [Image 2
Interview with NCT 127
–How did you feel when you were chosen to appear in the commercial? Yuta-san: I was very happy when I heard about it.
Our team colors and the colors of the Body Maintenance package were similar, and I felt a strong affinity with them.
–Are there any scenes that left an impression on you during filming, or scenes that you found difficult?
Johnny: In my case, when we were all practicing dancing, I remember how Jungwoo danced with each of us from beginning to end. Jungwoo, thank you for your hard work.
Jung Woo: Thank you.
–The theme of this commercial is [THE DAY. Let’s finish for the day. ] But what does “THE DAY.” mean to you?
Doyoung: After all, I think that for us, “THE DAY.” is a concert we perform in front of our fans, and we are practicing hard because we hope to be of help to the people who come to see us. Please look forward to.
–I think the members often say to Shizuni (NCT 127 fans), “Take care of your health.” Please tell us about the “physical condition management” you all do to perform powerfully.
Mark: I always hope that not only us, but also our fans, take good care of their health. Since we work in jobs that use our bodies a lot, we are always in the habit of eating well, drinking plenty of water, and being careful to take supplements like vitamins.
–As you are preparing for your dome concert, please tell us your goals for 2024.
Taeyeon: I’m really looking forward to seeing what kind of year 2024 will bring, but I want to spend it feeling happy with everyone in Japan.
–In connection with body maintenance, which is essential for “physical condition management,” please tell us about the “〇〇 management” that you all are working on.
Haechan: Managing the timing to play pranks on the members. I don’t miss it no matter how busy I am.
That’s how we come together.
–In this commercial, there was a narration that said, “If it was only for myself, I probably wouldn’t be able to work this hard.” Please tell me if you have ever worked hard for someone else. Jaehyun: I think this is quite natural, but as we prepare for the release of “Fact Check”, I think about the fans who come to see our performances and the people who support us. However, I believe that I can try harder, so I am trying my best.
–Finally, please give a message to those who are working hard towards the important day “THE DAY.”
Jungwoo: In order to welcome the important “THE DAY.” in good health, please take care of your health by maintaining your body every day. Would you like to have a drink with us? ?
Body Maintenance × NCT 127 THE DAY. Campaign
To commemorate the airing of the commercial, the “Body Maintenance x NCT 127 THE DAY. Campaign” will be held.
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Performer profile
NCT 127
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-No restrictions on the number of active groups or members-A global group “NCT” with a new concept.
Among them, the members are from various nationalities such as Japan, Korea, America, and Canada, and they have outstanding performance and expressive power.
And the male dance and vocal group “NCT 127” (NCT Ichininana) is highly acclaimed for its sophisticated songs.
NCT is an acronym for “Neo Culture Technology”.
127 represents the longitude of Seoul, South Korea. Debuted in Korea on July 10, 2016 with “NCT #127” lead song “Fire Truck”.
Debuted in Japan with Japan 1st Mini Album “Chain” on May 23, 2018. The second Tokyo, Nagoya, and Osaka dome tour “NCT 127 3RD TOUR ‘NEO CITY: JAPAN – THE UNITY’” will be held starting from Vanterin Dome Nagoya on January 7, 2024.
Karin Ono
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Born July 6, 1998 in Tokyo.
Debuted in 2006 in the drama “Hawaree Matsuko no Issei”. His main appearances include the dramas “Oyaka Ika Seishun White Paper”, “Come Come Everybody”, “What do you do when you take love seriously?”, “Trap War”, “Hatsukoi Zarari”, and the movie “SUNNY Strong”. “Feelings/Strong Love”, “Noboru Kodera-san”,
“Pretenders”, “G-Men”, etc.
He won the New Actor Award at the 46th Japan Academy Awards for the movie “Haken Anime!” to be released in 2022.
In 2024, she will appear in TV Asahi’s January drama series “Great Gift” and the movie “Missing” will be released.
About “Body Maintenance” -Brand site URL: https://www.otsuka.co.jp/bdm/- Otsuka Pharmaceutical’s long-standing research into the intestines and lactic acid bacteria has confirmed the effects of plant-based lactic acid bacteria B240*2.
“Body Maintenance” combines this “lactic acid bacteria B240” with ingredients that support physical condition management, and has developed two items that “drink to protect your body as a
barrier*1.”
In 2017, we launched “Body Maintenance Jelly”, which is a
combination of “lactic acid bacteria B240” and “protein.” It is used to manage your physical condition during hard days such as exercise and work.
In 2018, we launched “Body Maintenance Drink,” a combination of “lactic acid bacteria B240” and “electrolytes,” which maintain the body’s water content. It is low in calories, easy to drink, and easy to incorporate into your daily hydration routine, so it supports the health of business people and other people who are concerned about managing their physical condition on a daily basis.
*1 “Barrier” means that the ingredients essential for conditioning protect your physical condition and individuality as usual.
*2Lactic acid bacteria isolated by Tokyo University of Agriculture and confirmed to be effective by Otsuka Pharmaceutical.
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