Former All Japan Volleyball Representative
Saori Kimura gave a presentation on “Business Strategy Presentation for Automatic Sports Video Shooting and Live Distribution Services Utilizing AI Technology” [NTTSportic Press Conference Report]
*View in browser* *NTTSportic Co., Ltd.*
Press release: December 25, 2023
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Former All Japan Volleyball Representative
Saori Kimura gave a presentation on “Business Strategy Presentation for Automatic Sports Video Shooting and Live Distribution Services Utilizing AI Technology” [NTTSportic Press Conference Report] *November 29th Osaka QUINT BRIDGE, held in online hybrid format* From left: NTTSportic President Masatoshi Nakamura, Saori Kimura, Sports Commission Odate Tetsuya Tamura
NTTSportic Co., Ltd. (Miyakojima-ku, Osaka, Representative Director and President Masatoshi Nakamura, hereinafter referred to as NTTSportic) is
On November 29, 2023 (Wednesday) from 13:00 at QUINTBRIDGE in Osaka, we held a “Business Strategy Presentation Meeting for Automated Sports Video Shooting and Live Distribution Services Using AI Technology” for the media. .
At the presentation, NTTSportic’s AI sports video solution “STADIUM” In addition to introducing various services such as “TUBE”, we also explained a new business strategy and implementation examples for local governments entitled “Regional Revitalization through Sports DX” that we plan to develop in the future.
In addition, we welcomed Saori Kimura, a former national volleyball representative from Japan, as a special guest, and we received a variety of opinions regarding the visualization of amateur sports and local sports, which have been difficult to visualize due to cost and other factors, as well as other sports from around the country. We received messages for everyone who is working hard.
On the day of the event, the AI sports video solution “STADIUM TUBE” was also exhibited at the venue.
*Business introduction by Masatoshi Nakamura, President and
Representative Director of NTTSportic*
At the presentation, Nakamura, the representative director and president, took the stage.
The talk revolved around three main points.
* 1. Our focus *
First, we introduced our mission.
Masatoshi Nakamura, representative of NTTSportic, stating the mission “Let someone else see you working hard.”
“The reason why we focused on amateur sports is that there are many sports that are not distributed in Japan, such as elementary school to university sports, semi-professional and amateur sports, and professional sports that are not videoed.Amateur sports include soccer, basketball, Major sports such as volleyball and baseball have a wide base.The reasons why amateur sports are attracting attention include the new coronavirus, the declining birthrate and aging population, and lack of exercise.Right now, amateur sports are attracting attention as the key to solving social issues. said. Also, as a future that we want to realize,
* “Instead of broadcasting one game that will be watched by 1 million people, we will broadcast 10,000 games that will be watched by 100 people” *
I raised it.
NTTSportic currently broadcasts 800 games per month. We will continue to push forward with the goal of increasing the number of
distributions by about 12 times.
* 2. About the AI sports video solution “STADIUM TUBE” *
Next, we introduced the AI sports video solution “STADIUM”, which is the core of NTTSportic’s services.
I explained about “TUBE”.
On stage, the latest model of “STADIUM TUBE”, “S3”, which was just launched in June of this year, will be displayed.
“STADIUM TUBE” details
“Engagement in local sports is high, and sports are usually played by men, but since the target audience is parents, the ratio of men and women is evenly split. It is said that bounce rates for e-commerce sites and corporate landing pages are usually 50% to 65%. 24.9% of local sports distribution pages.That means about 75% watched the video until the end.During the coronavirus pandemic, people were grateful to be able to watch their child’s last game.This is the meaning of our business. It’s motivating.”
He talked about his thoughts on “STADIUM TUBE”.
* 3. Introduction of implementation examples *
* ・Case 1. Real Madrid Foundation Football School Tokyo Harumi School* We introduced how he uses video to give lectures even during practice. * ・Case 2.Gunma Crane Thunders*
We introduced how it is used for coaching.
The video footage is immediately live-coded and used to provide feedback to the players.
* ・Case 3. Agency ITOCHU Cable System collaborates with local cable TV stations* To enrich the content, we will use local 5G to distribute baseball videos automatically shot with an AI camera (DoublePlay). ITOCHU Cable Systems has set a goal of expanding to 50 stadiums in five years. * ・Case 4. Initiatives with Asahi Shimbun “LiveA!”*
Portable “STADIUM”
Introducing a case study in which tournament video was distributed using “TUBE.” Aiming to increase Asahi Shimbun’s web membership, we have teamed up with the Kanagawa Basketball Association to begin filming elementary school basketball tournaments, then expand to include elementary, middle, and high schools, and have expanded to include games in other prefectures.
* ・Case 5. “ICT x Sports” initiative in Okuizumo Town, Shimane Prefecture* “STADIUM” is located in Okuizumo town, an area where hockey is popular. By installing “TUBE,” we will not only attract tournaments and sports training camps, but also revitalize the region by collaborating with DMM and conducting city promotions.
* ・Case 6. Initiatives with Odate City, Akita Prefecture*
Utilizing sports commission and regional revitalization promotion grants, AI cameras were installed at Nipro Hachiko Dome and Takumi Arena. By conducting completely unmanned live streaming and adding value by introducing AI cameras, we aim to attract tournaments and training camps in the future.
Introducing sports footage shot at “STADIUM TUBE”
STADIUM
By introducing “TUBE”, teams will be able to improve their technical skills and connect with fans, while residents will be able to become more familiar with sports through online streaming of small
tournaments and visualization of extracurricular activities that will be transferred to the local area in the future. In addition, there are various benefits for local governments, such as improving facility usage rates and usage revenue, increasing the number of tournaments and training camps, and monetizing by using match footage, which can also be expected to revitalize the flow of people and the local economy. I told you that there is.
And finally, Nakamura
* “Regional sports have great potential, but they are not fully utilized within the region. *
* I want to create a world where local sports are loved and become a source of pride for residents.” *
He ended the presentation by saying,
* Presentation by Tetsuya Tamura from Sports Commission Odate, Odate City, Akita Prefecture *
Left: Mr. Tamura, Odate City Right: NTTSportic Kawasaki
On this day, we invited Mr. Tetsuya Tamura, Deputy Director of the Sports Commission Odate Secretariat of Odate City, which has introduced “STADIUM TUBE”.
Kawasaki from the NTTSportic Business Development Department, who is in charge of Odate City, also took the stage.
Completely unmanned baseball broadcast system “STADIUM TUBE” installed at Nipro Hachiko Dome
DoublePlay” and “STADIUM TUBE” installed at Takumi Arena to film basketball, volleyball, etc.
S1″ was introduced.
In addition, we promote regional revitalization by supporting the transfer of extracurricular activities to local areas through support advertisements by local businesses and hometown tax payments, which rank third in the prefecture.
As a further benefit of digitizing sports facilities and gymnasiums, he introduced an initiative to create a new community PF in
collaboration with SpoLive.
* Former All Japan volleyball representative Saori Kimura will be on stage * At this press conference, a special guest was Saori Kimura, a former national volleyball representative from Japan. “STADIUM” installed on the stage
We thank you for your interest in “TUBE S3” and received many comments. Saori Kimura comments on the latest model of “STADIUM TUBE” S3 * “STADIUM
When I was shown the footage from “TUBE,” the image quality was so beautiful that I thought it was a really big camera, but I was surprised to find that it was smaller than I expected. ”*
* “When I was around, my father and mother used to record home videos, but those videos no longer exist and I can’t watch them.But this STADIUM
With TUBE, you can solve everything. ”*
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“When I was playing for the national team, there were cameras installed in various places and the video would start playing after a few seconds, so I was able to check my form immediately after practicing with spikes. I thought it would be useful to have a camera like this when practicing as a team.I thought it would be nice to be able to see the footage right away, and to be able to follow various games from the regional qualifying round.”*
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“I can’t check the footage from my childhood because it’s video, but I’m jealous that it’s stocked like this and I can check it
anytime.Overseas, there are channels where you can watch various sports, but there aren’t any in Japan, so this is exactly what I want. That’s the image.”*
I received such words.
“It has two eyes and looks like it’s alive,” he said with great interest. Introducing footage of the All Japan Volleyball Elementary School Tournament regional qualifying video taken with the portable AI camera “STADIUM TUBE Air”
This was the final of the Nagasaki tournament filmed and distributed with Nagasaki International Television.
Mr. Kimura actually got his hands on this portable AI camera. A message from Saori Kimura to everyone who works hard in sports “Have fun with your friends and have a goal!!”
Lastly, we received a wonderful message from everyone who works hard in sports, including professionals, amateurs, and students.
* “It’s important to have a goal and work towards it, no matter how small,” says Kimura.
It’s a word that applies to everything, not just sports.
Saori Kimura smiling and participating in a photo session with “STADIUM TUBE S3” Ms. Kimura, who is also the mother of a 9-month-old boy,
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“It’s nice to be able to see videos of players from various teams, not just the teams that made it to the national tournament.It’s like a video library and it’s wonderful.This is an accumulation of history, and even as we grow, we When my son starts playing sports in the future, I would like to have AI cameras installed at various match venues and watch the footage.”*
he commented.
Thank you very much, Saori Kimura!
* AI sports video solution “STADIUM TUBE” exhibition booth also available* “STADIUM TUBE” exhibition booth
“STADIUM TUBE” will be exhibited at the venue.
We gave an explanation to the media and customers who came to the venue while allowing them to see the actual AI camera.
This press release was covered by many media outlets, including television stations, newspapers, and sports media.
NTTSportict Co., Ltd.
Address: 3rd floor, NTT West QUINT BRIDGE, 4-15-82 Higashinoda-cho, Miyakojima-ku, Osaka-shi, Osaka
Representative: Masatoshi Nakamura
Established: April 1, 2020
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