[Neo Marketing Co., Ltd.] Announcement of establishment of “Inclusive Marketing Lab”
*View in browser* *Neo Marketing Co., Ltd.*
Press release: December 25, 2023
**
Announcement of establishment of “Inclusive Marketing Lab”
*Established “Inclusive Marketing Lab” for the purpose of researching and practicing inclusive marketing*
Neo Marketing Co., Ltd. (Head office: Yomeishu Building, 16-25 Nanpeidai-cho, Shibuya-ku, Tokyo, Stock code: 4196)
Representative: Mitsunobu Hashimoto) established the Inclusive Marketing Lab for the purpose of researching and practicing inclusive marketing.
■Background/Purpose
In recent years, the concept of inclusiveness has become increasingly important from social, economic, and ethical perspectives. Inclusive marketing allows you to explore new market opportunities by catering to customers with different backgrounds such as gender, age, disability, and nationality. In addition, an inclusive brand image is attractive to consumers, improves corporate reputation, and increases brand value. Companies need to understand these factors and
incorporate them appropriately into their strategies.
■About Inclusive Marketing Lab
“Inclusive Marketing Lab” (hereinafter “IM Lab”) conducts research and research on “inclusive marketing”, a marketing method that focuses on diversity and inclusion, shares this information, and uses an inclusive approach. An organization that develops and provides solutions for marketing activities such as advertising, PR, branding, and communication strategies to client companies and organizations. The IM Lab is mainly composed of marketers, researchers, PR planners, designers, academic experts, and others with specialized knowledge in the marketing field, and we welcome a wide range of people with various backgrounds and expertise, regardless of affiliation or age. We aim to be an organization with diverse members. This supports marketing efforts that are more inclusive and respectful of diversity by incorporating different perspectives and ideas.
With the establishment of the IM Lab, we conducted an “awareness survey regarding inclusive initiatives” as our first initiative. This survey was conducted to find out what people’s opinions are about the efforts of companies and organizations that aim to solve problems related to economic activities and social issues from an inclusive perspective when they read news articles that cover these issues. The purpose of this study was to collect information and understand the public’s reaction.
For details, please see our voluntary survey page below.
https://kachisuji.neo-m.jp/inclusive/01
■About Neo Marketing Co., Ltd.
Company name: Neo Marketing Co., Ltd.
Address: Yomeishu Building, 16-25 Nanpeidai-cho, Shibuya-ku, Tokyo Representative: Representative Director Mitsunobu Hashimoto
Stock code: 4196 (Tokyo Stock Exchange TSE Standard)
Business content: Marketing support business
(Insight-driven services, customer-driven services, digital marketing services, PR services, customer success services)
URL: https://neo-m.jp/
[Inquiries regarding this release]
Neo Marketing Public Relations Office Person in charge: Nakano Tel: 03-6328-2881
E-mail: press@neo-m.jp