[Shiseido Co., Ltd.] Shiseido Open Innovation Program exhibition event fibona Open Lab 2023 will be held
*View in browser* *Shiseido Co., Ltd.*
Press release: December 27, 2023
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Shiseido Open Innovation Program exhibition event fibona Open Lab 2023 will be held
* fibona Open Lab, an exhibition event of the open innovation program undertaken by Shiseido Research Institute with the theme of
“integration of diverse knowledge and people”
2023” will be held over two days. *
* Many visitors experienced the exhibition created in collaboration with various partner companies. *
* Date and time: Friday, December 15, 2023, 14:00-19:00, Saturday, December 16, 2023, 10:00-18:00*
* Location: Shiseido Global Innovation Center (S/PARK) *
Shiseido will hold an exhibition event “fibona Open Lab” of the open innovation program “fibona” led by the research institute. 2023” was held at the Shiseido Global Innovation Center (S/PARK) over two days on Friday, December 15th and Saturday, December 16th, 2023. fibona
Open Lab
2023 is a co-creation event where fibona, which celebrated its 4th anniversary in July 2023, will reveal its initiatives and think about the future of open innovation with visitors.
The event featured hands-on exhibits in collaboration with various partner companies, workshops by Shiseido researchers, and talk sessions with people from a variety of industries.Over 700 people in total over the two days experienced prototypes and other exhibits. I received it.
Participants who came to the event on the day said things like, “All the content was fresh and innovative, and I was able to get a lot of inspiration and discoveries,” and “It led to the creation of new networks with people from many companies.” We received many comments. Employees who participated also commented, “It was a valuable opportunity to work with outside collaborators and communicate with consumers,” and “I was able to receive real feedback on my efforts, which gave me confidence in the future.” Some participants said that they learned a lot for their future activities.
web page:
https://spark.shiseido.co.jp/fibona/fibona-open-lab-2023/?rt_pr=trp60
Matsuda Pharmaceutical Co., Ltd., Maibara City Ibuki Herbal Village Cultural Center, REDD Co., Ltd., Fujiwara Printing Co., Ltd., SCENTMATIC Co., Ltd., Library Design Co., Ltd., Digital Fabrication Association Co., Ltd., fermata Co., Ltd., NTT Communications Co., Ltd., Stock Companies Bandai Namco Amusement, VUILD Co., Ltd., rivvon Co., Ltd., Shiseido Creative Co., Ltd. (in no particular order) *《List of talk session speakers》 *
Keiichi Yoshimura (Director of Startup and International Financial City Strategy Office, Tokyo Metropolitan Government)
Kazuya Kawasaki (Synflux Inc. CEO Speculative Fashion Designer) Shiro Mukai (Shiseido Future Development Institute)
Chihiro Kondo (Team Leader, Curation Team, Multiple Intelligence Research Center, POLA ORBIS Holdings Inc.)
Yuko Nakanishi (Shiseido Future Development Institute/fibona Project Leader) Orito Hamada (Bassist/Creative Director/Sauna/Spa Professional) Mizuho Hata (Talent/Hot Spring Sommelier)
Shuhei Imamura (Shiseido Future Development Institute/Hot spring therapist/Sauna spa health advisor)
Shinichi Mita (stylist)
Amazing JIRO (Creative Director/Special Makeup Artist)
Shun Kubota (Shiseido Future Development Institute)
Shuta Hasunuma (musician)
Kotaro Oda (Shiseido Future Development Institute/fibona project member) (In no particular order, titles omitted)
* 《Soyu, a bathing botanical made from ancient grasses of Mt. Ibuki》 *
The Mt. Ibuki “Soyu” project is being promoted in collaboration with multiple companies including Shiseido Fibona and Matsuda
Pharmaceutical Co., Ltd. As part of vegetation restoration activities to protect the nature of Mt. Ibuki, we exhibited the bathing botanical “Soyu” developed by upcycling rare and valuable plants from Mt. Ibuki. Visitors had fun experiencing the blessings of Mt. Ibuki through the Soyu footbath experience, the experience of making herbal baths made with herbal medicine, and a lecture on medicinal herbs. Handmade medicinal herb bath experience
Exhibition of Soyu prototype
Related article: Shiseido begins nature conservation activities on Mt. Ibuki – Towards procurement of “recirculating” raw materials that are both functional and sustainable –
https://corp.shiseido.com/jp/news/detail.html?n=00000000003435&rt_pr=trp60 * 《Fragrance and word conversion system KAORIUM *1》 *
This is an experiential exhibition of KAORIUM, an AI system that converts scents and words, developed by Shiseido and SCENTMATIC Co., Ltd. At the event, participants will have the opportunity to discover their favorite scent from among the 20 scents developed by Shiseido through KAORIUM, and create an original aroma ornament (R)*2 with Shiseido researchers based on the results of KAORIUM.
We held a workshop to create .
KAORIUM experience
Original aroma ornament (R)
Original aroma ornament(R) workshop
*1 KAORIUM can be experienced at Shiseido Beauty Square. KAORIUM is a trademark of SCENTMATIC.
https://beautysquare.tokyo/?rt_pr=trp60
*2 Aroma ornament is a trademark of Library Design Co., Ltd. * 《Next-generation makeup experience using Second Skin Make (TM), a technology that creates a second skin》 *
By layering two types of serum, Shiseido’s unique “Second” creates a transparent and highly flexible film on the skin, making signs of aging such as sagging and wrinkles less noticeable.
Skin” technology. Utilizing this cutting-edge technology, we exhibited next-generation makeup that allows you to layer various colors, attach beads, and create art-like makeup. Visitors can experience applying Second Skin Makeup (TM) to their own faces, and professionals will demonstrate Second Skin Makeup (TM). Visitors got a feel for the future of makeup.
Second skin makeup (TM) demonstration by Amazing JIRO
Second skin makeup (TM) experience workshop
Decorated with second skin makeup (TM)
Related article: Shiseido’s “Second Skin” technology
https://corp.shiseido.com/jp/rd/development/secondskin.html?rt_pr=trp60 * 《Talk session》 *
A talk session was held with celebrities from various fields to think about the future of beauty and open innovation. Keiichi Yoshimura (Tokyo)
(Director of Startup and International Financial City Strategy Office), Kazuya Kawasaki (Representative Director and CEO of Synflux Inc.)
Speculative Fashion Designer), Chihiro Kondo (MIRC Curation Team Leader, POLA ORBIS Holdings Inc.), and others will be invited to discuss the importance of ecosystems in open innovation, the possibilities of Technology x Beauty, and the inside of companies. We exchanged opinions with Shiseido researchers about the ideal form of interaction that connects us with the outside world. A sound performance of Shuta Hasunuma’s (musician) new album “unpeople” was also held, and the venue was very excited.
Keynote session by Keiichi Yoshimura
Talk session with Kazuya Kawasaki and Shiseido researcher
Talk session with Chihiro Kondo and Yuko Nakanishi (fibona project leader) Live music event by Shuta Hasunuma
* 《Implementation Overview》 *
■Name: fibona Open Lab 2023
■Date and time: Friday, December 15, 2023, 14:30-19:00, Saturday, December 16, 2023, 10:00-18:00
■Venue: Shiseido Global Innovation Center (S/PARK) 1-2-11 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011
* 《What is Shiseido Open Innovation Program “fibona”》 *
Shiseido’s research and development base, Shiseido Global Innovation Center (GIC), began full-scale operation in April 2019 as an urban open laboratory. Shiseido’s unique R&D philosophy “DYNAMIC”
HARMONY”, we are promoting activities aimed at creating innovation based on the concept of “integration of diverse knowledge and people”. By fusing technology with Shiseido’s knowledge of beauty and science, we are taking on the challenge of creating new value that excites the world.
Web page: https://spark.shiseido.co.jp/fibona/?rt_pr=trp60
* 《What is the R&D philosophy “DYNAMIC HARMONY”》 *
・Shiseido establishes its own R&D philosophy “DYNAMIC HARMONY” (2021) https://corp.shiseido.com/jp/news/detail.html?n=00000000003252&rt_pr=trp60 ・“DYNAMIC HARMONY” special page
https://corp.shiseido.com/jp/rd/dynamicharmony/?rt_pr=trp60