[Virtual Co., Ltd./BITOKU]
A serum that is too gentle on the skin and overturns the foundations of skin care [fermented ingredients x alleviation of skin irritation x sincerity] | Pre-sale starts at Makuake from 12:00 on Wednesday, December 27, 2023!
*View in browser* *Tokutoku Co., Ltd.*
Press release: December 27, 2023
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A serum that is too gentle on the skin and overturns the foundations of skin care [fermented ingredients x alleviation of skin irritation x sincerity] | Pre-sale starts at Makuake from 12:00 on Wednesday, December 27, 2023!
*[Strength is user-first ingredient formulation] Contains the popular ingredient “rh-EGF” at about 3 times the recommended concentration / The main ingredient is “sandalwood x honey fermented liquid” instead of water / Synthetic surfactant, phenoxy, Paraben and carbomer free* Pre-sale starts at Makuake from 12:00 on Wednesday, December 27, 2023 -Good things are selected and good things are made-
Virtue Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka
Prefecture), which aims to realize healthy, honest, and highly sensitive market trends, is a skin care and lifestyle brand that provides processes to improve aesthetic sense.
We will start rolling out BITOKU * (https://www.bitoku.co/
Product introduction page (Makuake) Pre-sale starts from 12:00 on Wednesday, December 27, 2023
This serum was created through joint research between a
long-established ingredient manufacturer in Osaka that has been in business for over 50 years, and a cosmetics development company. 1. * Contains plenty of attention-grabbing ingredients that maintain firmness and shine*
2. *The main ingredient is a highly moisturizing fermented liquid* 3. *Contains ingredients that prioritize skin-friendliness* 4. *Thick and rich texture*
This product has been developed with a thorough commitment to “impressing the user” by incorporating four particular aspects of the ingredients.
Contains plenty of attention-grabbing ingredients to maintain firmness and shine The main ingredient is a highly moisturizing fermented liquid. Contains ingredients that prioritize skin-friendliness
Thick and rich texture
The vision we want to realize is behind our meticulous product manufacturing. We are of course confident in its functionality as a skin care product, but we hope that when you pick it up, you can imagine the creator’s thoughts, including the intent behind the ingredients and the story behind each design.
Makuake project page Pre-sale starts from 12:00 on Wednesday, December 27, 2023
[Breaking News] We achieved 100% of the target amount in about an hour from the start of the project!
We look forward to your continued support and purchases!
Below is an excerpt of BITOKU’s vision as described on the Makuake project page. BITOKU is an unprecedented new initiative that provides a process for improving aesthetic awareness.
We at BITOKU are based on the concept of * “Know beauty, know richness” * A slightly unusual lifestyle brand that focuses* on the process of improving sensitivity and aesthetic sense in order to capture the “random beauty” hidden in everyday life.
“Beauty” here does not simply refer to color or shape, but also to subjective things that can be interpreted differently depending on the experiences and values of each person, such as happy experiences or moving events. It is used as a word for internal nuance.
* Capturing, feeling, verbalizing, sharing, and gaining empathy for this “beauty” on a daily basis. *
The sensitivity and aesthetic sense cultivated through this series of processes is one of the important elements for regaining a sense of daily richness.
Living in a modern society where quick information consumption is popular with an emphasis on time performance, and a low-sensitivity society that tends to be expressed in instant words such as
“dangerous” and “emotional,” it is inevitable to It is difficult for our consciousness to reach the “beauty” and depth of events,* It’s easy for days when your heart doesn’t move to become the norm*. On the other hand, when I look at the lives of people who are generally said to have “good taste” and “high sensitivity,” such as designers, people in the apparel industry, and magazine editors, I find that they have friends who share their discoveries with each other. , it turns out that there are many people who create rich daily lives surrounded by good things that they have chosen for themselves. * Being able to judge what is good as good, and being able to build relationships that allow you to share this. *
I thought this might be a great hint for us to realize a rich life and a rich society.
Our goal at BITOKU is to realize such an information-sensitive society, and to realize a healthy and honest economic zone where good things are chosen and good things are made. *
Through our products and services, we will provide everyone with the process of improving their aesthetic sense and self-actualization, which is necessary for that purpose.
Why did BITOKU focus on skin care?
At BITOKU, which aims to create a highly information-sensitive society, we chose “skin care” items as our first product for two reasons.
* 1. Being aware of the problems with the business practices of the skin care industry * and * 2. Deciding that skin care is an effective approach to increasing sensitivity *
. I will tell you each one in turn.
01 Current status of the skin care industry and where we are aiming for The Japanese skin care industry is rated as having world-class quality, but we at BITOKU aim to
I have sometimes wondered about the current situation, wondering if there is a healthy and honest market trend* in which good products are selected and good products are made.
To be able to judge things from a quality perspective, “good things are good and bad things bad”, without being influenced by false image strategies such as using famous celebrities * *
Users themselves have the knowledge and sensibilities * *
*Being able to choose really good products from among those available in the world*,*
Product providers must also provide (= be chosen by) high-quality products that put the user first*.
In the highly information-sensitive society that we aim for, this kind of *consumer-producer relationship*
Although I envision this as an ideal, I feel that there is still a large gap between this ideal and the current situation, especially in business practices in the skin care industry.
* By incorporating the technological capabilities of the Japanese skin care industry and the aesthetic sense that has continued since ancient times in Japan, we aim to realize healthy and honest market trends that we can be proud of around the world. *
Our strong sense of the feasibility and significance of achieving this vision is one of the main reasons why we at BITOKU started developing and providing skin care products.
Additionally, as a sign of our intention to challenge current business practices, we have set out one of our policies to be “honest with all parties involved.” Through product development and sales in accordance with the product policy described below, we provide users with the opportunity to increase their information sensitivity.
02 Skin care time as fixed point observation
As mentioned above, what we at BITOKU provide is a process that enhances the user’s sensitivity and aesthetic sense, but it is also part of this process to develop the ability to notice the subtle changes hidden in daily life. We believe that it is a necessary perspective to achieve a richer life.
For example, are you currently in a good or bad state? In order to become aware of your own condition, you need to obtain a perspective that allows you to see relative changes in yourself.
In addition, in order to capture relative changes, * do the same actions at the same time every day to observe yourself from a fixed point, that is, your daily routine work habits *
However, I thought that daily skin care time could play a role in this routine work.
Check your skin and mental condition through skin care that you do at the same time every day, and be able to objectively recognize changes such as, “I feel better today than yesterday,” or “Maybe I’m feeling a little tired.”
We believe that this change in perspective is the heightening of sensitivity, which is one of the effects of the skin care provided by BITOKU.
BITOKU Authentic Serum ‘Moment’
Of course, we are not only talking about internal and abstract topics like these, but also about the ingredients and external effects of the skin care products that BITOKU offers.As you can see from the product overview, we do not compromise at all. Is not …
Adopting a user-first ingredient formulation recommended by a long-established cosmetic raw material manufacturer that has been in business for over 50 years, and manufacturing with the thorough technology of a development company that worked with us even on our days off through trial and error, BITOKU’s vision of the world is achieved. For example, we blend original scents created by perfumers who have expressed them by replacing them with scents.
*A first-of-its-kind, first-class product packed with the knowledge and know-how of specialists in each industry*
Please take a look at its features and details.
Makuake project page Pre-sale starts from 12:00 on Wednesday, December 27, 2023
Makuake return list
* [Support Plan] Limited community/Limited event participation rights included/3,000 yen (tax included)*
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
* [Super early bird discount 58% OFF, limited to 30 people] BITOKU ‘Moment’ ×1/6,000 yen (tax included)*
set content
・BITOKU Authentic Serum ‘Moment’ (50ml) x 1 box included
・Original furoshiki x 1
・Publishing your name on the website
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
* [Super early bird discount 62% OFF, limited to 15 people] BITOKU ‘Moment’ ×2 / 11,000 yen (tax included) *
set content
・BITOKU Authentic Serum ‘Moment’ (50ml) x2 with box
・Original furoshiki x 1
・Publishing your name on the website
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
* [Early bird discount 38% OFF, limited to 30 people] BITOKU ‘Moment’ ×1/9,000 yen (tax included)*
set content
・BITOKU Authentic Serum ‘Moment’ (50ml) x 1 box included
・Original furoshiki x 1
・Publishing your name on the website
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
* [Early bird discount 41% OFF, limited to 15 people] BITOKU ‘Moment’ ×2 / 17,000 yen (tax included) *
set content
・BITOKU Authentic Serum ‘Moment’ (50ml) x2 with box
・Original furoshiki x 1
・Publishing your name on the website
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
* [Makuake discount 24% OFF, limited to 80 people] ‘Moment’ ×1/11,000 yen (tax included)*
set content
・BITOKU Authentic Serum ‘Moment’ (50ml) x 1 box included
・Original furoshiki x 1
・Publishing your name on the website
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
* [Support Plan] Corporate Sponsor/100,000 yen (tax included)* ・Publishing company name on website
・Original furoshiki x 1
・Right to participate in limited online events
・Right to participate in a community limited to supporting purchasers ・Send thank you message DM
・Premium membership for corporations
・Include company materials such as flyers when mailing *There is a certain screening process.
* [Makuake limited] BITOKU original art / 30,000 yen (tax included) * set content
・BITOKU original art x 1
・Publishing your name on the website
・Right to participate in a community limited to supporting purchasers ・Right to participate in limited online events
・Send thank you message DM
Makuake project page Pre-sale starts from 12:00 on Wednesday, December 27, 2023
*Beauty serum “* BITOKU Authentic Serum ‘Moment’ *
” at Makuake, we are giving away a furoshiki with a Makuake exclusive original design!
BITOKU original furoshiki
* Company Profile*
Company name: Virtue Co., Ltd.
Representative: Yuma Nishiyama
Website: https://bitoku.co
BITOKU Official Instagram
https://www.instagram.com/bitoku.co/
BITOKU official LINE
https://lin.ee/GZMb5Ze
Pre-sale at Makuake
https://www.makuake.com/project/bitoku/