[Imaeda Design Co., Ltd.] “Win in the era of rapidly increasing out-of-business/bankruptcy rates! “Strategic Space Magic (Book)” Revealing the key points of a successful store” [For small and medium-sized businesses and stores]
*View in browser* *Imaeda Design Co., Ltd.*
Press release: June 13, 2024
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“Winning in the era of rapid increase in business closures and bankruptcy rates! “Strategic space magic (book)” reveals key points for successful stores” [For small and medium-sized businesses and stores]
*More than 600 construction projects! Written by Shigeki Imaeda, a spatial design consultant who knows everything about stores! We have published a book that conveys the importance of “strategy” and “design.” Delivering golden rules for thriving to many business owners! *
*From the author Shigeki Imaeda*
Tough times have arrived for small and medium-sized enterprises over the past few years, with the rate of increase in bankruptcies reaching the highest level in 30 years.
One of the reasons for the difficult management is the start of the repayment period for zero-zero loans, and many small and medium-sized enterprises face challenges such as high prices, weak yen, wage increases, and recruitment.
Our company also had a difficult time when it was founded, and has faced various difficulties over the past 15 years.
Meanwhile, I learned about the Lanchester Strategy and put it into practice at my company.
I have experienced firsthand that strategy is important for small and medium-sized companies and stores.
This time, we have summarized the success know-how from various store creations into one book.
At our company, we believe that the most important thing is for the store to prosper after the design, beyond the final goal.
I want to support small and medium-sized companies and stores! We hope you will use “Strategic Space Magic” to consider strategies that will help you become No. 1 and differentiate yourself through design. *
What I want to convey through books
I would like to help all of my clients by working together with them to develop strategies.
No matter how well designed a store is, if the business strategy is weak, it will not become a successful store.
Are you familiar with the term Lanchester Strategy?
This strategy is divided into two parts: “strategies of the strong” and “strategies of the weak,” and its purpose is said to be “to become number one.”
First of all, it is important to aim for the No. 1 share in any market. *This is exactly what I want to convey the most. “The importance of winning first place in a category”*.
When we support our customers, we always aim to be number one in our category. No matter how small the area is, as long as you get first place, customers will come to you on their own.
There is no need to worry about attracting customers.
Of course, it is not easy to build a position where you can say “This is the place to go!”.
To that end, you should carefully plan your strategy, such as what your competitors are doing, which areas are suitable, and which commercial areas you should target.
* Store design is meaningful only if it reflects this strategy. * Having consistency in strategy and design is the shortcut to a successful store.
I will tell you more about this in the book.
Why I wanted to write this book
When I first started my business, I had a really difficult experience. I only had one job, but I couldn’t get any work for over six months after that, and I was so worried that I couldn’t sleep every day. Although it was a difficult time, I was able to develop a solid strategy and improve my strengths.
We finally became stronger when we became able to maintain consistency in our tactical design and advertisements on the web and flyers. I think there are many business owners who have had similar
experiences during the coronavirus pandemic. In fact, several of my acquaintances’ stores were forced to close.
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I want business owners who are struggling in the same way to know that combining “strategy” and “design” is the key to thriving business. And I would like you to utilize it in your store management even if just a little bit*
, I decided to publish it.
I am writing this book with a strong desire to help small and medium-sized businesses overcome the difficult situation they are in as quickly as possible, and to help them run their businesses with peace of mind.
Activities so far
I had the opportunity to interact with international students from an early age, and I was interested in studying abroad.
When I realized that English is not a goal, but a means to learn something, I realized that I was good at art and the geometry field in mathematics. So, I decided to go to university in the United States and study interior architecture.
After graduating from university, I used a one-year work visa to gain experience working at a mid-sized American general contractor. America has a wonderful way of using lighting and accent colors, and what I learned from them has been very useful in the designs I am currently working on.
After returning to Japan, I worked both in the construction industry and at a furniture store.
but,*
He started his own business in 2009 because he was concerned about the unfortunate cases where the charm is halved due to a mismatch between architecture and interior design. Imaeda Co., Ltd. provides total design from architecture to interior design in order to achieve true customer satisfaction.
Established* Design.
I didn’t pay much attention to it when I first started the company, but as I met and listened to various customers, I naturally started putting more effort into listening.
Now, I am confident that the amount of energy we put into meetings is comparable to other design companies.
To be honest, not all of the stores I’ve worked on so far have been successful. However, I realized that there is one thing in common among the stores that are still thriving even in these difficult times.
The point is that we had a lot of meetings when designing the store. In other words,*
Through my experience, I learned that a successful store can only become a success if we can carefully work out a strategy together and match the service, needs, and space design. *
This experience also led me to learn the Lanchester Strategy. I completed the Lanchester Strategy President’s School and continue to study several times a month to improve my strategy.
* Based on this, as a spatial design consultant, we propose store creation that combines “management strategy” and “spatial design.” In particular, I would like to support small and medium-sized businesses so that their businesses can prosper. *
table of contents
Introduction
Chapter 1: The importance of “spatial design that will make your business prosper”
Chapter 2: The importance of a strategy that doesn’t end with just being fashionable
Chapter 3: “Business strategy planning” that must be done for business prosperity
Chapter 4: General Principles! Points to keep in mind when designing a space Chapter 5: [Salon Edition] Space Design Methodology
Chapter 6: [Food and Beverage Edition] Space Design Methodology Chapter 7: [Shop Edition] Space Design Methodology
Chapter 8: [Medical edition] Space design methodology
Chapter 9: There is no prosperity without attracting customers! Effective promotion measures
in conclusion
Book information
Book title: “Strategic Space Magic – The key to success lies in strategy and design!” What is the store strategy to stay a prosperous store? ! ~”
Specifications: B6 size, 194 pages
Regular price: 2,700 yen (2,700 yen + 10% tax)
Publisher: Amazon
Release: June 28, 2024
Amazon: https://www.amazon.co.jp/dp/B0D5TFJ6G7
About the 15th anniversary project book publication party
To celebrate the publication of the book, we will be holding a special party. Many key people in the industry and successful store owners will also be in attendance.
We look forward to your participation, as this event can also be used as an opportunity to deepen communication between participants. * [Date and time] June 28, 2024 (Friday) 7:00 pm – 9:00 pm (Reception starts from 18:40) *
* [Location] THE TOWER HOTEL NAGOYA (3-6-15 Nishiki, Naka-ku, Nagoya) * * [Program] *
* ・Opening remarks: History of publication and introduction of this book* *・Introduction of supporting companies*
* ・Please talk: Course meals and drinks*
* ・Magic Show: Based on the book Strategic Space Magic*
* ・Bingo game tournament*
* ・Closing remarks*
* [Membership fee] General: 25,900 yen*
* [Capacity] Limited to 70 people (deadline: June 14th) Only a few left! (The initial capacity was 55 people, so we urgently expanded the number of participants)*
* *Please apply early as quantities are limited. *
* *Since meals are included, seats will be reserved after payment is confirmed. Thank you for your understanding. *
* Contact: info@imaeda-design.com*
* [Please apply below]*
* https://imaeda-design.co.jp/information/news/5598*