HIKE Co., Ltd.
Challenge to the virtual character market (V Liver/VTuber/singer)! Virtual IP business developed by HIKE
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HIKE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative: Masataka Mikami) is developing a virtual IP business for V Livers, VTubers, and singers. HIKE will continue to focus on discovering talent, and is also accepting applications from people who want to challenge themselves in the virtual entertainment field as V Livers, VTubers, and singers. We also provide total support for clients considering expanding their virtual IP business, from virtual character IP development to operational support, music, live performances, and goods production.
[Image 1: https://prtimes.jp/i/51825/505/resize/d51825-505-b67cd27e019ffdf404eb-0.jpg&s3=51825-505-d94418b9282a2b58f18cb4e94abd03ed-3900×2194.jpg] Growth of virtual IP market
The domestic market size of so-called “VTubers”, which includes music creators such as singers and virtual singers, will be approximately 80 billion yen (*1) in 2023, and the global market will reach
4,044,330,000 USD (approximately 633,800 million yen) in 2029. It is expected that it will reach (*2).
Taking the “singer” genre as an example, artists who are singers are now playing an important role in the entertainment industry, such as entering the major music scene, appearing on national singing programs, and holding live performances on a global scale. It’s becoming more and more. There are a wide variety of activity methods, including those that use characters, those that show their faces, and those that incorporate both.
HIKE has also been planning a full-scale entry into the virtual entertainment field for about two years, and has been making preparations as a management division. V Liver Agency “LOViT STUDIO” (commonly known as La Vista) has supported the distribution activities of over 100 livers so far. In April 2024, three VTubers debuted as the first generation from the VTuber agency “TRIVE”. Then, on June 1st, the six-member singing group “Piece Palette” (commonly known as Pispare) debuted (*3) from the singer agency/label “Shinkaron”. *1: Yano Research Institute “Thorough Research on the VTuber Market in 2023 ~Market Research Edition~”
*2: QYResearch “Global Virtual Idol and VTubers Market Insights, Forecast to 2029”
*3: https://prtimes.jp/main/html/rd/p/000000501.000051825.html We are looking for challengers in the virtual entertainment field! HIKE is always accepting applications from people who want to take on a challenge in the virtual entertainment field. HIKE, which manages three genres: V Liver, VTuber, and singer, will support your dream of becoming the person you want to be. Please see below for details on V Liver Agency “LOViT STUDIO”, VTuber Production “TRIVE”, and Singer Agency/Label “Shinkaron”.
V Liver Agency “LOViT STUDIO” (commonly known as La Vista)
[Image 2: https://prtimes.jp/i/51825/505/resize/d51825-505-214f019d1cf248593809-1.jpg&s3=51825-505-e0551fd3d623f3d23f4d29ca0bb24d4a-1667×937.jpg] “LOViT STUDIO”, also known as “LaVista”, which was established with the concept of “Become who you want to be and connect with the world”, is a place where livers all over the world can help with everything from pre-debut preparations to post-debut distribution activities. From the listeners of
“LOViT = Like! I love it!”
As the name suggests, we are a V Liver office that supports their daily activities.
I want to be who I want to be and connect with people around the world. LOViT = Like from many people! I want to be told that!
I want to be something, I want to connect with someone, I want to make someone happy with what I like.
We will support the activities of those who have such motivation and passion. Official website: https://lovitstudio.com/
Apply here: https://lovitstudio.com/audition/
The 4th round of soul recruitment auditions is underway:
https://prtimes.jp/main/html/rd/p/000000503.000051825.html
VTuber office “TRIVE”
[Image 3: https://prtimes.jp/i/51825/505/resize/d51825-505-f9da160eb310b74ce481-5.jpg&s3=51825-505-e5f0362d3a4ebf28c75471e4ddc02874-1800×957.jpg] “LIVE, LOVE, TRIVE”.
To live, to love, to experience.
TRIVE is a VTuber production that aims to become indispensable entertainment in your daily life.
What is the office name TRIVE?
・“TRY VIRTUAL ENTERTAINMENT”
・“Delivering virtual and diverse values to the world through entertainment (VIRTUAL, VARIETY, VALUE + ENTERTAINMENT)”
It is a coined word that combines two meanings.
We will use TRIVE’s production and management capabilities to discover talented creators, support their activities to help them become who they want to be, and focus on bringing out their full potential. Official website: https://www.trive-official.com/
Apply here: https://forms.gle/UJPQQTcsxFNmMrxE6
Singer agency/label “Shinkaron”
[Image 4: https://prtimes.jp/i/51825/505/resize/d51825-505-b30d5b798e9fcd492000-3.png&s3=51825-505-2483b60ff70dfad5218b4a238d85f841-3900×2074.png ]
The singer agency/label “Shinkaron” was established with the aim of responding to changes in the “singer” genre and contributing to the further development of the “singer scene” together with singers and listeners.
Theory of evolution and Sing A Long = evolution and symbiosis That is what the singer agency/label “Shinkaron” aims for. We look forward to hearing from singer groups and creators who are interested in Shinkaron’s management and label business.
[About Shinkaron’s business]
・Production of singer groups
We will perform the following duties related to the production of singer groups. Virtual character IP development/creator discovery/nurturing/management Piece Palette (commonly known as Pispare) is a six-member singing group belonging to Shinkaron.
[Image 5: https://prtimes.jp/i/51825/505/resize/d51825-505-229aa9198d03a184faa6-4.jpg&s3=51825-505-b5f3182a8233d12d785f93b2892bd668-3900×2194.jpg] Official YouTube: https://www.youtube.com/@piecepalette
Official X: https://x.com/piecepalette
Pispare 1st original song “Kisotengai xxxxxx Island”
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=AB-FM8MwLoU] ・Label management
We support live performances, goods, and song production not only for artists affiliated with Shinkaron, but also for groups of singers from other agencies and individuals.
Official website: https://sinkaron.com/
Please contact us here: contact@sinkaron.com
For companies considering developing IP business
V Livers, VTubers, and singer groups are a growing market that is expected to continue expanding in the future. HIKE provides
comprehensive support for virtual IP business in the following operations. If you are a representative of a company considering virtual IP business, please feel free to contact us.
Contact us here: management_div@hike.inc
・Virtual character IP development
The virtual character IP for V Livers, VTubers, and singers is created using an in-house design and graphic team as well as an external illustrator network. Delivery formats can be either 2D or 3D. Rather than simply contracting out illustrations and producing them, we will accompany you from the point of view of design proposals and quality lines.
・Talent management/creator support
There are no shortcuts to becoming popular. The important thing is to set up a solid master plan. HIKE’s management department has members with a wealth of experience in the entertainment field for over 30 years, and young members who enjoy modern culture as members of Generation Z. By comparing the success stories of our predecessors, which the former is familiar with, with the ongoing role models followed by the latter, we will suggest the optimal path to your goals.
・Song production
HIKE has been involved in the production of a variety of songs, from soundtracks to opening/ending songs for anime and games. We also have a network of sound creators such as “Re;Q”, which allows us to produce music in a wide range of genres. You can also consult with us about creating HIKE animation PVs and videos for your YouTube channel. ・Live/goods production
In addition to music events, we also support closed events such as fan club events. Our experienced staff will ensure a safe and secure event regardless of the size of the venue. You can also leave live online streaming to us. Furthermore, we handle everything from planning, production, sales, and management of goods to be sold at the venue and before and after the event. We make comprehensive judgments from a variety of perspectives, including design, pricing, and fan needs, and make proposals to maximize product value.
Click here for HIKE’s achievements: https://hike.inc/works/
About HIKE Co., Ltd.
[Image 6: https://prtimes.jp/i/51825/505/resize/d51825-505-d6d1a7bffd87b477bbcd-2.png&s3=51825-505-8d08b99274ca719a814df4615e9527f7-792×308.png ]
About HIKE Co., Ltd.
Address: JRE Nishi-Shinjuku Terrace 3rd and 4th floors, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Official website: https://hike.inc/
Representative: Representative Director Masataka Mikami
*When posting information or images, please display the copyright below. (C)HIKE Inc.
*The contents of this publication are subject to change without notice. HIKE recruitment information
We are looking for staff to work with us in HIKE’s virtual business. We welcome applications from those interested in HIKE’s virtual business. Singer group planning producer: https://www.wantedly.com/projects/1716741 Designer: https://www.wantedly.com/projects/1725466
VTuber business operation support: https://www.wantedly.com/projects/1704988
This article has been partially generated with the assistance of AI.