Lifenet Life Insurance Co., Ltd.
Lifenet Life Insurance: Reduce insurance premiums by the equivalent of 90,000 yen per year – What to focus on when signing up is “low insurance premiums” and “an insurance plan that suits you”
1,030 people responded to the insurance applicant survey from March 2013 to March 2024.
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Lifenet Life Insurance Co., Ltd. (URL:
https://www.lifenet-seimei.co.jp/ Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Ryosuke Mori) will operate from March 2023 to March 1, 2024. We have compiled the “Survey of Customers Who Applied for Lifenet Life Insurance” conducted during the year. We received responses from a total of 1,030 people, and the survey revealed the amount of reduction in insurance premiums, important points to consider when purchasing insurance, and the time it took from the start of consideration to the completion of the application procedure.
Result summary
[Table 6: https://prtimes.jp/data/corp/69919/table/109_1_cb76782c860a0d961bff0be0a6e58007.jpg ]
Survey period: March 1, 2023 to March 31, 2024
Purpose: To contribute to improving our products and services by directly listening to the opinions of insurance applicants Those who applied and responded voluntarily (1,030 people)
*Composition ratios are rounded down to the nearest whole number.
At Lifenet Life, we view customer feedback as a valuable management resource for making our insurance products and services more attractive, and will continue to adhere to Lifenet’s life insurance manifesto, “Honest, Easy to Understand, Cheap, and We will continue to work on various improvement activities in order to continue providing insurance products and services based on “convenience.” Detailed results of “Survey of customers who applied for Lifenet Life Insurance” [Result 1] About insurance premiums
[Table 7: https://prtimes.jp/data/corp/69919/table/109_2_f862deeae882d2cfa6e58a3c700eb651.jpg ]
●Customers who reviewed their insurance through Lifenet Life Insurance and responded that their insurance premiums had become cheaper as a result of switching insurance (172 valid responses) had an average monthly premium reduction of 8,329 yen. . When converted into an annualized amount, this is equivalent to a reduction of 99,948 yen per year.
*Compared to the average monthly premium of 16,102 yen before the review, the average monthly premium after the review was 7,773 yen, a reduction of approximately 51%.
*Guarantee details may not be the same before and after review.
[Table 8: https://prtimes.jp/data/corp/69919/table/109_3_9c7b9811946c1baa3548420a3a05bac8.jpg] [Result 2] Points to consider when purchasing insurance
[Table 9: https://prtimes.jp/data/corp/69919/table/109_4_a67b811dcdcfdb4e3eb0efd30239a167.jpg ]
●There is a lineup of points that customers consider important when purchasing insurance that are related to the characteristics of Lifenet Life Insurance (Survey period: December 2023 to March 2024/Number of responses: 371 people).
1st place: “Insurance premiums are low” (18%)
2nd place: “I can choose an insurance plan that suits me” (15%) 3rd place: “The contract procedure is easy” “I can consider it at my own pace” (10%)
4th place: “A company that advertises well” and “a well-known company” (9%) 5th place: “No persistent solicitation or sales” (8%)
[Result 3] About the period from insurance consideration to completion of procedures
[Table 10: https://prtimes.jp/data/corp/69919/table/109_5_d9a0142551944389a4b1dddb9ca406cb.jpg ]
●When considering Lifenet Life insurance, approximately 57% of customers answered that they could complete the insurance review and application procedure online in about a few days. Additionally, approximately 86% of the projects were completed in about one month. (Survey period: December 2023 to March 2024/Number of responses: 371 people)
[Image: https://prtimes.jp/i/69919/109/resize/d69919-109-bd5407e3ff456006d2b2-0.jpg&s3=69919-109-5df9cea0aa7c0298011e75d6ab43bb6a-1280×720.jpg] About Lifenet Life URL: https://www.lifenet-seimei.co.jp/
Lifenet Life has summarized its management philosophy of “supporting each customer’s lifestyle by operating honestly and providing easy-to-understand, inexpensive, and convenient products and services” in the “Lifenet Life Insurance Manifesto.” Since the start of our operations, we have consistently delivered life insurance from the customer’s perspective. As a leading online life insurance company, we aim to create a society where future generations can be raised with peace of mind by utilizing digital technology.