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Home » Explore » Siroku Co., Ltd. Fermented aging care *1 brand “FAS” holds a POP UP event to commemorate the brand’s 1st anniversary

Siroku Co., Ltd. Fermented aging care *1 brand “FAS” holds a POP UP event to commemorate the brand’s 1st anniversary

[Siroku Co., Ltd.] Fermented aging care *1 brand “FAS” holds a POP UP event to commemorate the brand’s 1st anniversary
*Siroku Co., Ltd.*
Press release: September 2, 2024
**
Fermented aging care *1 brand “FAS” holds a POP UP event to
commemorate the brand’s 1st anniversary
*The theme of the 1st anniversary event is “Celebration”*
Siroku Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yuta Iizuka) has announced that its fermented aging care *¹ brand “FAS” will be available from Friday, September 13, 2024 to September 16, 2024 ( month) period, UNKNOWN
We are pleased to announce that a POP UP event will be held at HARAJUKU/ANNON Harajuku to commemorate the brand’s 1st anniversary. “FAS” is a fermented aging care*1 brand that was born from the desire to deliver a wide variety of beauty ingredients to adult skin without bias, using the warm science of fermentation control. Fermentation is the process by which living organisms (yeast) take in nutrients (materials) and metabolize them to obtain energy. “FAS” is made by adding yeast that produces almost no alcohol to black rice from Kyotango City, Kyoto Prefecture, which is a revival of ancient rice, and using a unique two-step fermentation technology that controls temperature and time, and contains 738 ingredients. We use “black rice fermented liquid *²” as the mainstay of our product manufacturing.

*¹ Moisturizing care according to age
*² Saccharomyces/rice fermented liquid (moisturizing ingredient)

* POP UP event “Celebration FAS 1st Anniversary” *
UNKNOWN HARAJUKU
This fall, the fermentation science skin care brand “FAS” will celebrate its 1st anniversary.
We would like you to know the thoughts behind the creation of the brand FAS, and for four days from September 13th we will be holding a POP UP event “Festival FAS 1st
Anniversary” will be held. In addition to being able to experience and purchase all FAS products, we also have special sets commemorating the 1st anniversary.

* [Event Overview] *
* ・Date and time*
Friday, September 13, 2024 11:00-21:00 (last reception 20:30) Saturday, September 14, 2024 11:00-21:00 (last reception 20:30) Sunday, September 15, 2024 11:00-21:00 (last reception 20:30) Monday, September 16, 2024 11:00-16:30 (last reception 16:00)

* ·place*
UNKNOWN HARAJUKU
Access: 1 minute walk from Meiji Jingumae Station on the Tokyo Metro Chiyoda Line 5 minute walk from Harajuku Station on the JR Yamanote Line
How to participate: If you would like to make a reservation in advance, please apply below. You can come on the day without making a reservation.
Click here to make a reservation * Thoughts on manufacturing that the brand wants to convey * This time’s POP
At UP, you will experience through exhibits and videos how the FAS brand was born. We will provide a behind-the-scenes look at FAS’s manufacturing process, which is not fully communicated to customers who use our products.

Additionally, as one of the products that expresses our passion for manufacturing, we have created a collaboration bottle with glass artist Kota Arinaga.
Collaboration bottles that will be sold in limited quantities on Sunday, October 6, 2024 will be displayed at POP UP.

*Not for sale

* [Products available for purchase at POP UP] *
* In addition to selling all “FAS” products at POP UP, we also have a special kit commemorating the 1st anniversary. *

*Payment for purchases at the venue will be completely cashless. Please note that cash is not accepted.
Acceptable payment methods: Credit cards (Visa, Mastercard, JCB, American Express, Diners)
Club, DISCOVER), electronic money (iD, QUICPay), transportation electronic money, WeChat Pay

* ・FAS First Anniversary Kit *
In addition to products that have been particularly well-received by FAS customers, we have also added “The Black”, which is based on fermented black rice liquid *¹.
This is a special 1st anniversary kit that allows you to try out multiple products from the series.
Kit Contents FAS The Black Essence 200mL
FAS The Clear Cleansing Gel 180mL
FAS The Black Night Charge Mask 2g x 7 pieces
FAS The Black Cream (Brand name: F Cream quasi-drug) 5g (not for sale) FAS The Black AC Oil Serum 3mL (not for sale)
FAS The Clear Cream Soap 8g (not for sale)
Amount: 25,190 yen (tax included)
FAS The Black Essence 200mL, FAS The Clear Cleansing Gel 180mL, FAS The Black In addition to the night charge mask, FAS the Black Cream (sales name: F Cream quasi-drug) and FAS the Black AC Oil Serum
We have created a kit that includes the mini size of 3mL (not for sale) and FAS The Clear Cream Soap.
From facial cleansing items to special care, you can fully enjoy FAS products.

*¹ Saccharomyces/Rice fermented liquid (moisturizing ingredient)

*・FAS Trial Kit*

To commemorate the 1st anniversary, we will pre-sell the FAS trial kit, which will be released nationwide from Wednesday, September 18, 2024. You can try FAS’s basic skin care steps for one week.

Kit Contents FAS The Black Essence 40mL
FAS The Black Cream (Brand name: F Cream quasi-drug) 20g
FAS The Clear Cleansing Gel 28mL
FAS The Clear Cream Soap 14g
FAS Trial Kit Pouch
Amount: 8,030 yen (tax included)

For this POP UP only, we will be selling the trial kit products individually. Additionally, customers who purchase 3 or more items will receive a FAS trial kit pouch as a free gift.

Sales price: FAS The Black Essence 40mL 2,310 yen (tax included) FAS The Black Cream (Brand name: F Cream quasi-drug) 20g 6,050 yen (tax included)
FAS The Clear Cleansing Gel 28mL 935 yen (tax included)
FAS The Clear Cream Soap 14g 660 yen (tax included)
*¹ Release date may change at some stores.
*Various credit cards, electronic money, and WeChat Pay can be used

* Exclusive benefits for customers attending the event *

* [Visitor benefits] Free products and samples with FAS lottery* When you visit, you will receive a FAS product as a gift depending on the result of your lucky ticket.

*Omikuji experience is limited to one time per person.
*The number is limited. As it is a first-come, first-served basis, it will end as soon as it runs out.

* [Purchase bonus 1.] Receive an original bag *
If you purchase over 8,000 yen including tax, you will receive a 1st anniversary original mini bag.
* [Purchase bonus 2.] Get a mini size gift of your favorite product* For purchases of 13,000 yen or more including tax, you will receive a mini size gift of your choice from FAS products.

Click here for event details

* ▼Inquiries regarding products*
Siroku Online Shop Customer Support Center
0120-150-508 (toll free)
Reception hours 9:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year’s holidays)
Click here for the inquiry form (https://sirok.jp/inquiry/new

)






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