[Event Report] Approximately 120 people experienced meet and greets with VTubers over 3 days at Thailand’s largest comprehensive Japanese exhibition “Bangkok Japan Expo 2024”
*LMG*
Press release: September 2, 2024
[Event Report] Approximately 120 people experienced meet and greets with VTubers over 3 days at Thailand’s largest comprehensive Japanese exhibition “Bangkok Japan Expo 2024”
Loveable Marketing Group Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Masayuki Hayashi, Stock Code: 9254, hereinafter)
Comunico Co., Ltd. and DTK AD, subsidiaries of the Company)
Co., Ltd. and ABAL Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Yoshiya Okoyama, hereinafter referred to as ABAL Co., Ltd., which provides an XR platform)
“Bangkok Japan Expo 2024”, which was exhibited in collaboration with ABAL), has ended successfully, and a total of 116 people participated in “Japan VTuber” over three days from August 31st (Friday) to September 1st (Sunday).
I experienced “Greeting”.
“Japan VTuber Greeting” will feature Thai participants and VTubers active in Japan in MR (Mixed Reality)
*1) This is an experience booth where you can have direct
conversations and other interactions using technology, and VTubers, who usually perform their activities in “2D” such as on YouTube screens, will be seen in front of you. We have realized communication between users in real time, as if they were actually there, and across borders. The event was so successful that participants continued to visit the venue for three days without interruption.
-“Japan VTuber Greeting” scene-
Image of the landscape seen through participants’ goggles
Participants inside the booth
Outside the booth on the day of the event
Booth exterior
In the post-event survey, we received many comments such as “It was a lot of fun,” “I was excited,” and “This was a very advanced project,” with approximately 80% of the participants saying they would “definitely want to participate again.” Some participants said they were planning to make their VTuber debut in the near future, indicating that VTuber popularity is increasing in Thailand as well.
In collaboration with ABAL, we have developed a new solution that combines marketing and XR (*2) technology: Metabiz XR.
We are responding to the need to combine cutting-edge technologies such as XR and MR with marketing activities, both in Japan and around the world, by starting to provide this service. The MR technology used at this event can be applied not only to VTubers but also to Japan’s world-famous anime characters, manga characters, and corporate characters, so we will continue to use it for various events and corporate marketing activities in the future. , we will propose new communication methods between companies and users and original marketing solutions.
-Reference: “MetaBiz XR” service launched: Expanding marketing possibilities in the Metaverse space using XR technology