SUBARU’s Atsushi Amuro and CyberAgent’s Shun Shimizu will be on stage at Teads session – Advertising Week Asia 2024
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*Teads*
Press release: September 3, 2024
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SUBARU’s Atsushi Amuro and CyberAgent’s Shun Shimizu will be on stage at Teads session – Advertising Week Asia 2024
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*First look at Summer 2024 Forester campaign strategy and insights powered by Teads AI analysis*
Teads is the DATA of “Advertising Week Asia 2024” to be held at Tokyo American Club.
& AI Truck, Teads
We will hold a panel discussion about the background and insights of SUBARU’s Forester campaign, which utilizes Teads’ full funnel solution, from creative optimization using AI analysis to in-lead ad distribution in premium media articles.
The Teads session will be held on Thursday, September 19th, with Atsushi Amuro from SUBARU Co., Ltd. and Shimizu from CyberAgent Co., Ltd.
We will welcome Mr. Shun and hold a panel discussion about Forester Digital Campaign measures.
We will talk about Teads’ AI technology and how it works, what impact AI analysis has on advertising creative, and the background and case studies of SUBARU introducing Teads’ AI analysis service from a brand and agency perspective. The moderator is Sato, the sales manager of Teads.
Ryuushi will be in charge.
Advertising Week
Asia (AWAsia2024) is one of the largest global events in the Asia-Pacific region, bringing together people involved in marketing, advertising, technology, entertainment, etc. In 2024, it will be held from September 17th (Tuesday) to September 20th (Friday), 2024. The event will be held over four days at the Tokyo American Club, and will also be held online.
-Session schedule-
*SUBARU, CyberAgent, Teads panel discussion*
“Insights from Teads’ AI analysis service and its results”
Date: September 19th (Thursday) 16:30-17:10
Location: Tokyo American Club/BALLROOM 3 (SESSION A) DATA & AI Track Speaker:
* ・Atsushi Amuro * / Atsushi Yasumuro, Manager, Advertising Division, Marketing Promotion Department, Domestic Sales Headquarters, SUBARU Corporation
* Shun Shimizu * / Shun Shimizu, CyberAgent Co., Ltd., Senior Account Planner * ・Ryuji Sato * / Ryuji Sato, Sales Manager, Teads Japan Co., Ltd. SUBARU Co., Ltd. Mr. Atsushi Amuro
CyberAgent Co., Ltd. Shun Shimizu
Teads Japan Co., Ltd. Ryuji Sato
■About Advertising Week Asia
Advertising Week
Asia is an event in the Asia region that was first held in 2016 and will be held for the 9th time this year.
It will be held on Friday, September 20th.
I think 2024 will be the year when human creativity shines in areas that AI cannot reach.
The industry is required to take a new perspective on marketing and communication issues highlighted by the post-corona virus, such as remoteization, omnichannel, work style reform, and social
contribution. We would like to provide a forum for discussion of future “live experiences” and “human interaction.”
Advertising
Week is one of the world’s largest events that started in New York in 2004 and covers areas such as advertising, media, CR, and marketing. Held every year in major cities around the world, the event attracts approximately 160,000 advertising business professionals throughout the year. We provide the only place where you can have essential discussions across the advertising industry without being confined to narrow categories.
URL: https://asia2024advertisingweek.com/
■*About Teads*
Teads is a global company that operates a cloud-based end-to-end cookieless platform powered by cutting-edge AI that provides programmatic digital advertising called inRead within high-quality articles and content from the world’s top publishers. We have 1,200 staff in 50 offices in 30 countries. The Teads platform enables the delivery of viewable and interactive advertising creatives in a brand-safe, secure and secure advertising environment.
The Cookie Rester targeting solution, which started service in 2019, provides performance comparable to the heyday of cookies.
Our monthly global reach reaches 2 billion people, and in Japan, we have partnered with more than 300 premium media outlets, building a network that generates approximately 12 billion monthly impressions. A self-serving advertising platform (Teads
Ad Manager).
URL: https://www.teads.com/ja/ FB:
Source of quotation
*1 Global reach data as of June 2024