New Social System Research Institute Co., Ltd.
A seminar titled “Marketing Basics That Lead to Results in 2 Sessions” will be held by Ryosuke Nishihara, director of Synapse Co., Ltd., on October 10th (Thursday) and October 22nd (Tuesday), 2024!!
The New Social Systems Research Institute (SSK), which plans and holds business seminars, will hold the following seminars.
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[Practice immediately in 3 STEP! ]
Total of 2 sessions Marketing basics that lead to results
～Learn everything from analysis to policy planning systematically with practical know-how using frameworks～
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[Seminar details]
https://www.ssk21.co.jp/S0000103.php?gpage=24460
[Lecturer]
Synapse Co., Ltd. Director Ryosuke Nishihara
[Date and time]
[1st] October 10, 2024 (Thursday) 2:00 p.m. to 5:00 p.m.
[2nd] October 22, 2024 (Tuesday) 2:00 pm to 5:00 pm
[How to attend]
■Attendance at venue
SSK seminar room
4F, Xymax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo ■Live streaming (Zoom webinar)
■Archive distribution (2 weeks, you can watch as many times as you like) [Key lecture content]
This is a course where you can learn the basics of marketing and various frameworks through examples and exercises.
In particular, we will focus on the following three points.
-1- You can learn the basic rules of marketing “environmental analysis → basic strategy → policy planning” in 3 steps.
-2- Not only will you learn about various frameworks (e.g. PEST, 3C, SWOT, etc.), but you will also learn tips on how to use them in practice.
-3-You can learn how to think logically and create strategies from analysis, rather than acting on an ad hoc basis.
This is a program that even those who are learning marketing for the first time can take with confidence.
[1st] October 10, 2024 (Thursday)
Environmental analysis and strategic goal derivation ~ Learn the framework of PEST, 3C, and SWOT
1. What is marketing?
2. needs and wants
3. [Exercise] I want a new computer
4. Environmental analysis flow (PEST analysis, 3C analysis)
5. Derivation of strategic objectives (SWOT analysis)
6. [Exercise] Starbucks enters Japan
7. Q&A/business card exchange
[2nd] October 22, 2024 (Tuesday)
Basic strategy and specific measures ~ Learn STP analysis and 4P measures 1. Market segmentation, segmentation
2. Targeting
3. [Exercise] Let’s decide the target
4. positioning analysis
5. product concept
6. [Exercise] Determining the concept of a new sports gym
7. channel design
8. attitude change model
9. communication mix
10. [Exercise] Communication for purchasing a new car
11. Q&A/business card exchange
*Each course is an independent course, so it is possible to take it alone. *This seminar includes exercises. You can choose the form of participation according to your convenience.
We encourage you to attend in-person to make the most of the practical exercises.
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https://www.ssk21.co.jp
[About New Social Systems Research Institute (SSK)] New Social Systems Research Institute (SSK) was established on December 6, 1996, and has been in business for over 27 years. Information on planning and holding business seminars for corporations about 500 times a year. Our main business is providing services.
The purpose of SSK seminars is to quickly provide high-level management strategy information, marketing information, technology information, etc. in a diversifying business environment and contribute to the creation of business opportunities. In addition, we are developing a variety of businesses centered on the seminar business, including seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, and seminar on-demand sales, etc. to help our customers succeed in their businesses.・We provide information and services necessary for expansion. SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.
[About New Social Systems Research Institute (SSK)] New Social Systems Research Institute (SSK) was established on December 6, 1996, and has been in business for over 27 years. Information on planning and holding business seminars for corporations about 500 times a year. Our main business is providing services.
The purpose of SSK seminars is to quickly provide high-level management strategy information, marketing information, technology information, etc. in a diversifying business environment and contribute to the creation of business opportunities. In addition, we are developing a variety of businesses centered on the seminar business, including seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, and seminar on-demand sales, etc. to help our customers succeed in their businesses.・We provide information and services necessary for expansion. SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.