[Patou] Patou opens a pop-up store at Sogo Yokohama store
*Gurupotanaka Co., Ltd.*
Press release: September 4, 2024
**
[Patou] Patou opens a pop-up store at Sogo Yokohama store
The fashion brand “Patou” from Paris will be available from September 3rd (Tuesday) to November 4th (Monday/holiday), 2024, on the 3rd floor of Sogo Yokohama store = next to the central escalator.
We are holding our first pop-up event at a special venue. The new 2024-25 Fall/Winter collection is available at the store. Elegant, practical, and timeless, we have a beautiful wardrobe for the modern woman.
* PATOU 2024-25 FW POPUP at Sogo Yokohama store *
Date: September 3rd (Tuesday) – November 4th (Monday), 2024
Location: Sogo Yokohama store 3rd floor = next to the central escalator Special venue
Address: 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture Phone number: 045-465-2111 (main representative)
* PATOU FALL/WINTER 2024-25 COLLECTION*
The theme for fall/winter 2024 is “Hiver24”. It focused on the past and reflected historical and complex times. In a time when it is difficult to move forward with optimism, we will deliver a collection that will serve as a historic site. This season, for the first time, Patou uses environmentally friendly materials in all items. The beautiful and outstanding collection is elegant, practical and a companion for today’s strong-willed women.
* Victoria Blue Stripes / Airy Blue*
Introducing refreshing fall new items that are perfect for use right away, such as beautiful Victoria blue blouses and Bermuda.
From left: striped blouse (¥137,500), Bermuda pants (¥82,500), lavaliere blouse (¥126,500), volume blouse (¥107,800)
*Houndstooth/Biscuit*
Blouson (¥231,000), Skirt (¥159,500), Cropped coat (¥269,500), Skirt (¥115,500)
*Rosebloom Pink*
Volume blouse (¥107,800), shirt dress (¥126,500), T-shirt (¥40,700), cropped knit (¥82,500)
*Art Deco Graphic*
Art Deco graphics from Jean Patou’s 1930s archives.
The cut and sew logo has a playful flocked print design.
Left: Art Deco knit (¥135,300) Center/Right: Art Deco T-shirt (¥39,600)
*Patou Knit Top*
We have a wide variety of Patou’s popular logo knits, from classics to new releases.
Jacquard short sleeve knit (¥75,900), jacquard long sleeve knit (¥107,800), intarsia logo knit (¥121,000)
*Patou Bags*
In addition to the iconic bags Le Patou and Le Petit Patou,
We will also introduce tote bags and new bucket bags.
Le Patou bag (¥214,500), Le Petit
Patou bag (¥132,000), dot small tote bag (¥107,800), leather bucket bag medium (¥198,000)
*Enjoy the Patou “couture experience”*
*“Patou the Atelier” event will be held for a limited time*
From October 18th (Friday) to October 20th (Sunday), we will be holding a personalization event for popular volume blouses. You can choose the ribbon color of your choice for the blouse and we will provide initial (alphabetic) embroidery service.
*Customizable content*
Blouse fabric: organic cotton poplin/recycled polyester taffeta Blouse color: Poplin is white, pink, saxophone blue/taffeta is black, anemone purple
Ribbon color: poplin is light blue, beige, white, pink/taffeta is black, white, violet
Initials: 1 or 2 capital letters
*The materials used are upcycled from past sleeping stock. Quantities are limited, so the offer will end as soon as it runs out. Thank you for your understanding in advance.
* About Patou *
The Parisian brand “Jean Patou”, which was born in 1914 and charmed women all over the world, was revived as “Patou” in 2020. “Jean Patou – Sleeping Beauty” was awakened by a talented French designer with experience working at many popular fashion houses.
, Guillaume Henry
Henry). We have a beautiful collection of French chic. Patou is also strengthening its sustainability efforts. We manufacture our products using environmentally friendly manufacturing processes, including the use of internationally certified organic cotton and recycled materials.
[Patou store list]
・Patou Omotesando
150-0001 4-12-10 Jingumae, Shibuya-ku, Tokyo
Omotesando Hills 1F
03-6455-4810
・GINZA SIX
6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
GINZA SIX 3F
070-1809-2700
・Isetan Shinjuku
160-0022 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Isetan Shinjuku store main building 3rd floor
International Designers East
03-5919-0810
・Nagoya Matsuzakaya
460-0008 3-16-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture
Matsuzakaya Nagoya store south building 1st floor
052-264-2288
・JR Nagoya Takashimaya
1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture
JR Nagoya Takashimaya 4th floor
052-566-8259
・Kyoto Takashimaya
600-8520 52 Nishiirimacho, Shijo-dori Kawaramachi, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture
Kyoto Takashimaya 2nd floor
075-211-8811
・Hankyu Umeda Main Store
530-8350 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka Prefecture
Hankyu Umeda Main Store 3rd floor
06-6313-7850
・IZA Osaka
550-0013 1-3-19 Shinmachi, Nishi-ku, Osaka, Osaka Prefecture 06-6533-7877
・I Z A Aoyama
5-8-3 Minami Aoyama, Minato-ku, Tokyo 107-0062
03-3486-0013
Contact: I Z A Customer Service
0120-135-015
@Patou
@GuillaumeMarcDamienHenry
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