Independent research Do younger people have higher budgets? Conducting a survey on the amount of money allocated to skin management-related beauty medicine!

[Independent research] Do younger people have higher budgets? Conducting a survey on the amount of money allocated to skin management-related beauty medicine!
*Bizuki Co., Ltd.*
Press release: September 5, 2024
**
[Independent research] Do younger people have higher budgets? Conducting a survey on the amount of money allocated to skin management-related beauty medicine!
* [Survey overview] *
*Target: Women aged 20 to 59*
* Sample size: 2,000 people *
*Residence: Nationwide*
* Research method: Internet research *
* Survey implementation date: June 21, 2024 *
[Question: How much do you spend per month on skin management-related beauty treatments (photofacials, chemical peels, etc.)? ]
The answer options for the questions are below.
1. Less than 1,000 yen
2. 1,000 yen to less than 2,000 yen
3. 2,000 yen to less than 3,000 yen
4. 3,000 yen to less than 5,000 yen
5. 5,000 yen to less than 10,000 yen
6. 10,000 yen to less than 20,000 yen
7. 20,000 yen to less than 30,000 yen
8. 30,000 yen to less than 40,000 yen
9. 40,000 yen to less than 50,000 yen
10. 50,000 yen or more
whole
When we conducted a survey of women in their 20s to 50s from all over the country asking, “How much do you spend on beauty treatment for skin management (photofacials, chemical peels, etc.) per month?”, we found that “less than 1,000 yen ” was the most common answer, at 71.4%. This was followed by “3,000 yen to less than 5,000 yen” at 6.1%, and “1,000 yen to less than 2,000 yen” at 5.9%.
Although there are many people who do not spend that much money on beauty care related to skin management, there are a certain number of people who spend as much as 50,000 yen or more.
By age
Looking at the results by age group, the results show that the amount spent on skin care cosmetic treatments increases as the age group decreases.
Many people in their 20s are suffering from problems such as acne and rough skin due to hormonal imbalance, and it appears that they may be using aesthetic medicine to improve these problems. In addition, this generation has a high rate of SNS usage and has many opportunities to come into contact with information such as beauty information and testimonials, which may mean that their interest in beauty is increasing.
By occupation
Looking at the amount spent with the highest response rate by occupation, Less than 1,000 yen: “Unemployed/Other”
1,000 yen to less than 3,000 yen: “Student/Part-time job”
3,000 yen to less than 200,000,000 yen: “Company employee/civil servant” 20,000 yen to less than 40,000 yen: “Self-employed/Freelance” As seen above, there was a certain relationship between spending on aesthetic medicine and occupation.
From the results of this study, it can be said that office workers and civil servants are in the medium-sized spending group for skin management-related beauty treatments, and it can be inferred that they are able to invest in beauty to a certain extent based on their stable income. This suggests that they may be conscious of their appearance at work and their social impression.
On the other hand, self-employed and independent workers, who fall into the high-spending category, seem to have a strong desire to invest in beauty, even though their income may fluctuate greatly. There is a high possibility that interpersonal relationships and self-image are directly connected to work, which may mean that they see value in beauty.
In this survey, more than half of the respondents said that they spend less than 1,000 yen per month on beauty care related to skin care, suggesting that many people limit their skin care to self-care. I did. However, in recent years, advances in technology have made it possible to perform low-cost yet effective treatments, and people have begun to recognize the importance of preventive cosmetic medicine to prevent skin problems. It can be said that the number of people receiving managed beauty care is on the rise. After fully understanding the downtime and risks, it may be a good idea to add the option of cosmetic treatment to your skin care.
At Kireistyle, we provide information related to health and beauty. If you want to solve your daily problems or enjoy beauty even more, please take advantage of this opportunity.
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Company Profile
Company name: Bizuki Co., Ltd.
Location: 1st floor, Shibuya Amflat, 6-7 Maruyamacho, Shibuya-ku, Tokyo Capital: 10 million yen (as of the end of April 2023)
URL: https://bizki.jp/