[Kirakara Co., Ltd.] “Illustrated ready-to-use guide” packed with know-how to increase sales in the EC business
The 2nd edition of “A textbook that thoroughly understands the practical work and knowledge of EC managers in one book” will be released on Saturday, September 14th with significantly revised contents.
*Kirakara Co., Ltd.*
Press release: September 5, 2024
**
“Illustrated ready-to-use guide” packed with know-how to increase sales in the EC business
The 2nd edition of “A textbook that thoroughly understands the practical work and knowledge of EC managers in one book” will be released on Saturday, September 14th with significantly revised contents.
*~To commemorate the revision, a book commentary online seminar will be held on Tuesday, September 17th~*
https://www.amazon.co.jp/dp/4297143690/
Karakura Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yusuke Imaizumi, hereinafter referred to as “Kirakara”) is a guidebook for EC personnel released in 2020, “Illustrated Immediate Effectiveness.
The second edition of the “Textbook that provides a thorough understanding of the practical work and knowledge of EC personnel in one book” will be published on Saturday, September 14, 2024, with the contents updated to include the latest trends and know-how.
Additionally, to commemorate this publication, we will be holding an online seminar in which the author will explain the contents of this book.
*Overview of this book*
There are many situations where people who have suddenly become an EC manager or who are thinking about entering the field don’t know where to start or what kind of knowledge they need.
This book is written by a group of in-house e-commerce experts to understand what is considered to be the minimum requirement for conducting business, such as attracting customers, web customer service, and Google.
This is an introductory book for anyone starting to get involved in EC that comprehensively summarizes Analytics settings, basic SEO, SNS knowledge, etc. with illustrations and easy text.
This is the second revised edition, four years after the previous publication, with topics such as “Reversal of purchasing channel share from PC to smartphone site”, “Changes in customer acquisition methods and channels centered on SNS marketing”, “Diversification of customer service tools through UGC”, and “Diversification of customer service tools through UGC”. We have updated the content to reflect the latest market environment, such as “Google Analytics version upgrade” and “Product descriptions and banner ads that change using generated AI.”
*Book information*
Published/Sold by: Gijutsu Hyoronsha
Author: Korora Co., Ltd.
Price: 2,200 yen (tax included)
Specifications: Book (soft cover) 256 pages
ISBN code: 978-4297143695
Publication date: September 14, 2024
https://www.amazon.co.jp/dp/4297143690/
【table of contents】
Chapter 1 Basic knowledge of EC and the work of an EC person Chapter 2 What you need to know about EC business
Chapter 3 Knowledge of EC site production learned from planning to opening preparations
Chapter 4 How to attract customers to your EC site – SEO & SNS edition – Chapter 5 How to attract customers for EC site – Web advertising edition – Chapter 6: Customer service techniques for EC sites that increase purchase rates Chapter 7 EC site analysis and improvement to further increase EC site sales Chapter 8 The royal road to EC site operation! Measures against repeaters Chapter 9 Increase sales by opening multiple stores! Opening a store in an EC mall
Author profile
Takuya Kawamura
Born in 1982. In 2004, he joined a listed IT company as a new graduate. Belongs to a department that handles consulting sales for e-commerce sites, and was promoted to managerial position in the shortest time out of 85 people at the same time. After that, he served as the manager of a nationwide base, and in January 2012, he joined Koryo Co., Ltd. as a founding member and became a director.
We have supported over 500 companies with their e-commerce site strategies, from small shops to companies listed on the First Section of the Tokyo Stock Exchange. He gives seminars and event lectures more than 50 times a year, aiming to increase sales of e-commerce sites across Japan.
*About holding a book revision commemorative lecture*
Seminar application page: https://corekara.co.jp/seminar/20240917seminar/ Online seminar to commemorate the publication of the revised edition of the book “Directly linked to increased EC site sales”
“Practical Techniques” will be held on Tuesday, September 17th. Participation fee is free. (Advance registration required)
In this lecture, Kawamura, director of Karakura Co., Ltd., author of “Illustrated Textbook for Ready-to-Use EC Managers that Fully Understands the Practice and Knowledge of EC Managers in One Book” Mr. Takuya will be on stage and will talk about know-how that will lead to increased sales in e-commerce operations.
This is a must-see for those who want to know more about the in-depth content of this book and those involved in EC marketing, so please take this opportunity to listen to it.
Lecture summary
“Illustrated ready-to-use textbook that clearly explains the practical work and knowledge of EC managers in one book” revision commemorative seminar
Practical techniques that directly lead to increased EC site sales Date and time: Tuesday, September 17, 2024 13:00-14:00
Holding method: Online distribution via Zoom
Participation fee: Free
How to apply: Answer the form from the participation application page (https://corekara.co.jp/seminar/20240917seminar/
)
Sponsored by: Karakura Co., Ltd.
About Kokara Co., Ltd.
With a focus on e-commerce businesses, we provide support from the upstream stages of business planning to the downstream stages of implementation. To date, we have supported more than 20,000 cases (as of June 2024). In addition, we are currently offering our own EC-specific automatic advertising distribution system, “BuzzEC,” which combines AI with the know-how we have gained through our extensive support for EC businesses. Furthermore, in order to resolve the overwhelming shortage of EC human resources and AI engineers in Japan, we are opening and operating programming classes for elementary school students across the country. Over 100 EC-specific seminars are held every year.
Contact information regarding this press release
From now on Co., Ltd.
TEL: 03-5363-1966
FAX: 03-5363-1967
Mail：info@corekara.co.jp
Company Profile
Company name: Karakura Co., Ltd.
Head office location: 6F, Bunka Estate Yotsuya Building, 3-5 Yotsuya, Shinjuku-ku, Tokyo
Representative: Yusuke Imaizumi
Capital: 119.5 million yen *Includes capital reserves
Company establishment date: January 5, 2012
Corporate site: https://corekara.co.jp/