[ZUU Co., Ltd.] [Card loan usage survey] “Promise” ranked first in terms of respondents as a lender. When choosing a company, focus on “ease of borrowing and repayment.”
*ZUU Co., Ltd.*
Press release: September 5, 2024
**
[Card loan usage survey] “Promise” ranked number one as a lender. When choosing a company, focus on “ease of borrowing and repayment.” NET MONEY, a financial information media operated by ZUU Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Kazunari Tomita, hereinafter referred to as the “Company”)
https://zuu.co.jp/media/
) recently conducted a survey of 500 men and women between the ages of 20 and 69 who have used card loans in Japan.
*Summary of survey results*
This survey revealed that card loan users use card loans for a wide range of purposes, from living expenses to money for hobbies.
* Major consumer finance companies that were popular as lenders were “Promise” in 1st place, “Aiful” in 2nd place, and “Acom” in 3rd place.*
It has been revealed that both can be borrowed within an hour*.
Please note that this survey is about card loans and does not include answers regarding cash advances.
Survey overview
Implementing agency: Neutral Works Co., Ltd.
Survey purpose: Survey on the usage status of card loans
Survey target: People who have experience using card loans
Research method: Internet research
Number of people surveyed: 500 people
Survey implementation period: June 2024
Survey target area: Japan
Population: 500 men and women aged 20 to 69 who have used card loans in Japan
Survey results
[Question 1] Please tell us the purpose of your loan. (Multiple answers possible)
* 1st place Living expenses *
2nd place Hobbies/Leisure/Travel expenses
3rd place Purchase costs of products and services
It was found that 49.7% of people use card loans to support their living expenses, which is half of the total.
In addition, many people seem to be using it for sudden expenses such as medical expenses (64 people) and ceremonial expenses (60 people). [Question 2] Please tell us the amount you actually borrowed. * 1st place 100,000 yen or more – less than 300,000 yen *
2nd place 300,000 yen or more – less than 500,000 yen
3rd place 500,000 yen or more – less than 1 million yen
It appears that 55.8% of people have borrowed between 100,000 and 1,000,000 yen, but it was also found that a certain number of people (21.8%) had borrowed small amounts of less than 100,000 yen. [Question 3] Please tell us how many companies you have used card loans from. (single answer)
*1st place 1 company*
2nd place 2 companies
3rd place 3 companies
The most common answer was one company.
Additionally, 48.3% of respondents had borrowed money from “two or more companies,” indicating that nearly half of them had borrowed money from multiple companies.
[Question 4] Please tell us about the companies from which you have taken out card loans. (Multiple answers possible)
*1st place Promise*
2nd place Aiful
3rd place ACOM
Major consumer finance companies ranked high (1st to 4th and 6th). We also found that bank card loans, which have lower interest rates than others, and emerging card loans, which are said to have a relatively smooth screening process, are the most popular.
[Question 5] Please tell us what you focused on when choosing a card loan company. (Multiple answers possible)
* 1st place: Ease of borrowing and repayment*
2nd place: Fast financing speed
3rd place: Low interest rates
It turns out that what many people are concerned about is the ease of borrowing and repayment.
In addition, we found that “the number and proximity of stores and ATMs where you can borrow and repay” is more important than “whether a complete online application is possible.” It seems that many people are more concerned about being able to get cash quickly than transferring money.
[Question 6] How long did it take from application to loan?
* 1st place 30 minutes or more – less than 1 hour *
2nd place Less than 30 minutes
3rd place 1 hour or more – less than 3 hours
We have found that card loans can often be issued within an hour. [Question 7] How long did it take from application to loan by company? If we take a closer look at the time it takes to borrow money from major consumer loans, Promise, AIFUL, and ACOM all ranked 1st place as “more than 30 minutes to less than 60 minutes”, 2nd place as “more than 1 hour to less than 3 hours”, and 3 The ranking was “less than 30 minutes”.
We found that the three major companies allow you to borrow money within an hour in most cases.
[Question 8] How will the card loan company contact me after applying? *1st place Email*
2nd place Telephone (mobile phone)
3rd place Telephone (home)
I found that email was the most common.
If you use e-mail, it is safe because it is difficult for others to know that you are using a card loan.
On the other hand, telephone contact is slightly more common at 29.9% of the total, and seems to be carried out in some cases.
[Question 9] Were you asked to submit proof of income?
* “No”…55.8%*
“Yes”…44.2%
A slightly higher percentage of respondents (55.8%) said they were not required to submit proof of income*.
*Certificate of income is a document that proves the person’s income if they wish to borrow money.
Financial institutions may request proof of income to confirm your repayment ability, and this is especially required if the loan amount exceeds 500,000 yen or if you are deemed to have no stable income.
[Question 10] How long was the period from borrowing to repayment? Or how long do you plan to pay it off?
* 1st place 2 years or more but less than 3 years*
2nd place: More than 3 months but less than 6 months
3rd place: 1 month or more but less than 3 months
A wide range of repayment periods was observed, from long-term to short-term. The largest number of people answered 2 years or more but less than 3 years, indicating that many people made repayments over a long period of time.
The results of 2nd place “3 months or more but less than 6 months” and 3rd place “1 month or more but less than 3 months” indicate that some people complete their repayments in a short period of time.
■All survey results (up to question 10) can be viewed from the link below. https://zuu.co.jp/media/cardloan/cardloan-enquete-2024
* *When posting the contents of this release, please clearly indicate the source as “ZUU research.” *
*If posting on the web, please also link to the above from the source. *
■Company overview
Company name: ZUU Co., Ltd.
Established: April 2, 2013
Capital: 879 million yen *As of the end of March 2024
Representative Director: Kazunari Tomita
Address: 9F, Sumitomo Fudosan Aobadai Tower, 3-6-28 Aobadai, Meguro-ku, Tokyo 104-0061
Corporate site: https://zuu.co.jp/
[Business details]
Fintech platform business
Internet advertising business
Digital marketing support business
Fintech transaction business
Management consulting business
Asset management consulting business
M&A advisory business
[Management service]
Financial media platform “ZUU online”: https://zuuonline.com/ Economic and financial media for individual investors “NET MONEY”: https://zuu.co.jp/media/
Media platform service “MP Cloud”: https://zuu.co.jp/service/mp-cloud/ Management consulting service “PDCA Engineering “Onisoku(R)︎””: https://zuu.co.jp/onisoku-pdca/
Social lending service “COOL”: https://c8l.jp/
Stock investment crowdfunding “Unicorn”: https://unicorn-cf.com/
[Inquiries regarding this release]
ZUU Co., Ltd. PR contact: pr@zuuonline.com