[Yuraku Confectionery Co., Ltd.] Can you just bite into it? Do you want to break it and eat it? “Which side are you on?” Black Thunder referendum 2024 “Eating debate” ⚡Results announced⚡
*Yuraku Confectionery Co., Ltd.*
Press release: September 6, 2024
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Do you just bite it? Do you want to break it and eat it? “Which side are you on?” Black Thunder referendum 2024 “Eating debate” ⚡Results announced⚡
Yuraku Seika Co., Ltd. (Head office: Kodaira City, Tokyo,
Representative Director and President)
Tatsunobu Kawai) has been running a voting project on his official X account for a week starting Wednesday, August 28, 2024, titled #BlackThunderEatingDebate: Which side are you on? The idea behind this project came from a casual conversation during an in-house sweets tasting event where many employees noticed that while it was common for many employees to break open Black Thunder and eat it, there were also employees who used to bite into it. .Therefore, we planned a referendum delivering the aim of information on new ways to eat.
* [Black Thunder eating debate “Which side are you on?” Poll results] * * Those who bite as is…87% Those who split and eat…13%*
* An unexpected “one-bite person” has emerged! ? *
In this referendum, we found that there are a certain number of people who prefer to eat the whole thing in one bite, rather than just biting it or breaking it up.
* ■45% of employees say they “split and eat”*
In a survey of employees (*), nearly half of the respondents said they prefer to split and eat. The reason why people eat it by breaking it is that by putting it in their mouth, they can chew it firmly with their molars, and they can enjoy the impact of the crunchy texture in their mouths. I could see that they were doing so. Among those who split the food and eat it, 71% said it was split into two parts, and 25% said it was split into three parts. The split-and-eat style is recommended for eating while working as it prevents spills and leaves both hands free. Please try a new way of eating, “split and eat.” *Internal survey N=113
* ■ Tips for splitting *
We would like to introduce you to the tips for splitting (when splitting into two), passed down directly from Yuraku Confectionery employees.
1. Gently hold the Black Thunder with both hands.
2. Place the thumbs of both hands on the “A” and “U” marks on the package and apply pressure towards the back.
3. It can be divided into two equal parts.
* ■Black Thunder Referendum 2024 Eating debate “Which side are you on?” * Voting period: August 28, 2024 (Wednesday) noon to September 4, 2024 (Monday) noon
Number of votes: 3,920 votes
Project summary: When eating Black Thunder, vote for either “bite it as is” or “split it and eat it” on Official X.
Black Thunder Official X: https://twitter.com/Black_Thunder_
* [Major renewal commemorating the 30th anniversary of Black Thunder release] * Celebrating the 30th anniversary of its release, Black Thunder’s overwhelming crunchy feeling has been powered up! In addition to the cocoa cookies and plain biscuits that were previously included in Black Thunder, another new type of cocoa cookie has been added. There is almost no difference in appearance, but by adding a new cocoa cookie that has twice the crunchiness, we have evolved a texture that allows you to enjoy the unique crunchiness of Black Thunder even more pleasant.
3 types of biscuits
・Product name: Black Thunder
・Contents: 1 bottle (standard 21g)
・Reference retail price: 43 yen (tax included)
・Sales location: Convenience stores nationwide,
supermarkets, drug stores, etc.
*Some stores may not carry this product.
・Project “30 Rakurai” commemorating Black Thunder’s 30th anniversary is currently underway. Incredibly fun stuff
I’ll do 30!
30th anniversary special site:
https://yurakuseika.co.jp/blackthunder-30th-minasamano-okagedesu ・Black Thunder Community Site: https://blackthunder.yurakuseika.co.jp/