[Bebe Co., Ltd.] First TV commercial will be broadcast! Children’s clothing brand “BeBe Co., Ltd.” “You can compete with adults! Become a stylish kid!”
*Bebe Co., Ltd.*
Press release: September 6, 2024
**
The first TV commercial will be broadcast! Children’s clothing brand “BeBe Co., Ltd.” “You can compete with adults! Become a stylish kid!” *Bebe Co., Ltd.’s children’s clothing brand BeBe will air its first commercial on Saturday, September 7th on Yomiuri TV, which has the highest ratings in the Kansai area. *
BeBe Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture,
Representative Director and President: Masatoshi Urabe), a children’s apparel company originating from Kobe, is developing “BeBe”
(Bebe)” brand’s first commercial will be broadcast on “Yomiuri TV”, which has the highest audience ratings in the Kansai area, from September 7th (Saturday).
・About the CM story
(Starts with a scene where the children are sleeping. Actually, this is…) 1. Mom and dad aren’t here today! A day when you can play freely. Children run out at the sound of the door closing. “Let’s all have a party!”
2. Friends who keep coming together. “Of course, the dress code is BeBe.” Choose clothes freely and make everyone look stylish and happy. 3. The party is a blast as everyone wears their favorite BeBe clothes, eats snacks, dances, plays with toy instruments, and glitter tape is scattered all over the place. The room was a mess. But the children who are tired of playing…
4. Huh? Maybe I fell asleep because I was tired, but when I woke up, the fun party had just happened in a dream. The children are woken up and go shopping to see BeBe’s new products.
・Thoughts put into the commercial
“Bebe Co., Ltd.” has “LOVE CULTURE, LOVE”
We have a corporate philosophy called “PEOPLE”. Without fear of change, with unconditional love as our central value, we will continue to take on challenges with the desire to contribute to children and everyone around us by finding added value and optimal solutions in line with the times. , our corporate culture is.
In order to further develop our history of more than 50 years, we are developing new brands, opening stores in attractive commercial facilities, expanding overseas expansion, and strengthening UGC (User Generated Content) and SNS promotions. We are moving forward to the next stage. Our goal is to become Bebe Co., Ltd., which creates and delivers proposals and added value not only to kids’ apparel, but also to customers, including the joy of excitement brought by fashion and the overall lifestyle for nurturing children. We created this commercial as a first step toward this goal.
-15 seconds commercial broadcast overview-
・Broadcasting station: Yomiuri TV (total 33)
・Broadcast date: Saturday, September 7, 2024 to September 16, 2024 (holiday month)
・Click here for the BeBe commercial video! ! (Play on YouTube)
*Please see the BeBe official website and news page for the commercial timetable that will be broadcast from Saturday, September 7th. https://bebe.co.jp/news/7504/
・About children’s clothing brand BeBe
“BeBe” was founded in 1971, the year of the company’s founding. It was created with the concept of “Modern,” and “a slightly sassy European casual.” Although it is a basic item that captures the times and trends, it is characterized by a product structure that
incorporates adult clothing into children’s clothing, such as playfulness and monochrome colors, trendy design sources, and colors. As for the materials, they are manufactured by Liberty in the UK and Cavaliere in Italy.
Assurro*We custom order patterns and colors from fabrics from overseas textile manufacturers such as Cavaliere Azzurro, and we have a commitment unique to BeBe. We focus on the skin area (not tingling, etc.) that is unique to children’s clothing.Also, in these days when product inspections are mostly done by sampling, we inspect all products, and we have received high praise for our “safety and security.”
・About the “Novelty Fair” that also appears in the commercial At BeBe nationwide stores, you will receive an “original pochette” when you purchase a regular priced product of 22,000 yen or more including tax between September 13th (Friday) and September 23rd (Sunday). *Ends as soon as it runs out
You can choose from novelty designs for boys and girls. *The number is limited. ■[Company Profile]
Company name: Bebe Co., Ltd.
Address: 6-8-2 Minatojima Nakamachi, Chuo-ku, Kobe 650-0046
Representative: Representative Director Masatoshi Urabe
URL: https://bebe.co.jp/about/#profile Business content: Planning, manufacturing, and sales of children’s clothing and accessories
■[Contact information]
Bebe Co., Ltd. Customer Center
10:00-13:00/14:00-17:00 (excluding Saturdays, Sundays, holidays, and winter holidays)
MALL：bebe.info@java.gr.jp