CAMPARI JAPAN Co., Ltd.
Negroni Week is in its 12th year. A toast to the eternal bond between Campari and Negroni and bartenders around the world.
In 2024, it will be held simultaneously around the world from September 16th to 22nd. A record 312 stores in Japan are
participating!
……
The charity event “Negroni Week” will be held from September 16th to 22nd, 2024, a collaboration between Italy’s leading liqueur brand “Campari” and the American bar culture magazine “lmbibe (*)”. [Image 1
“Negroni Week” is a system in which participating stores donate a portion of Negroni sales to charity organizations, and it also plays an important role as a social contribution activity. The event has received a lot of support from bars and restaurants around the world, and the number of participating stores has now increased to
approximately 12,000. Last year, a total of 600,000 US dollars (approximately 87 million yen/2023 results) was received from over 80 countries around the world, and the number is increasing year by year. A portion of the proceeds from Negroni Week will be donated to the Slow Food Association, which started in Italy in 1989 and works to address various food-related issues.
Negroni Week in 2024, which will be celebrating its 12th year, will be held for one week from September 16th (Monday) to September 22nd (Sunday). “The World’s Best Selling Classic Cocktails 2024” (ranking of the most popular classic cocktails in bars around the world) selected by “Drinks International” has been announced, and the Negroni has been ranked number one in the world for the third consecutive year, following the year before last and last year. Bars, bartenders, and cocktail lovers around the world will be toasting the iconic Campari Negroni and celebrating the global bond that is created through mixology.
*Imbibe is a magazine published in Portland, Oregon, USA, and is published six times a year. The magazine covers all types of drinks, including spirits, wine, beer, coffee, and tea.
■In 2024, a record 312 stores will participate in Japan!
In Japan, the Negroni Week campaign is held nationwide for one month in September, when Negroni Week is held. A record 312 participating stores will liven up the bar scene with Negronis. Enjoy this global event where Campari and Negroni paint the world red at our bars and restaurants.
You can see the stores participating in Negroni Week below.
[Negroni special site] https://camparijapan.com/negroni/
■“Negroni Week 2024” Japan-only special project 1.
[Image 2
Special movie released by three Campari champions
In 2024, in response to the cocktail competition “CAMPARI RED HANDS ASIA 2024” sponsored by the Campari Group, which will be held in Milan, Italy for the first time in five years, we will produce a special Negroni Week movie featuring past Japanese competition champions as performers. We will disseminate information on various SNS.
In the main video, three bartenders perform original Negronis. In addition, three people spin a bottle of Campari to create a special movie that expresses this year’s Negroni Week slogan, “NO NEGRONI WITHOUT CAMPARI.”
Please pay attention to the beautifully condensed movements of the three artists, the impressive red-dyed back bar, and the final cut by Campari Group brand ambassador Ogawa, symbolizing Negroni Week. The video will be distributed from Campari’s official Instagram account and official YouTube channel.
[Instagram] https://www.instagram.com/camparijapan/
[YouTube] https://www.youtube.com/@camparijapan7536
Introduction of the participating bartenders
⚫︎ Takayo Mano (BAR Novel/Shizuoka)
Campari Bartender Competition 2019 Japan Champion
[Instagram] https://www.instagram.com/bar_novel.2023/
[Image 3
⚫︎ Hiroyuki Ito (BAR Eight Rabbit/Saitama)
Campari Group Cocktail Grand Prix 2023 Champion
[Instagram] https://www.instagram.com/bar_eight_rabbit/
[Image 4
⚫︎ Naoto Ogawa (Campari Group Brand Ambassador)
Campari Bartender Competition 2018 Japan Champion
[Instagram] https://www.instagram.com/naoto_campari/
[Image 5
In addition, as special content, we will publish interview articles with three people who appeared in the special movie. This interview is worth reading, including behind-the-scenes footage of the shooting, a look back at the past competitions he participated in when holding “CAMPARI RED HANDS ASIA 2024″, and an explanation of the original Negroni that appears in the main video (to be released around early September 2024) schedule).
Please take a look at this special interview about the future of “CAMPARI RED HANDS” (a group of creative, passionate and artisanal bartenders who embody the essence of Campari).
[Negroni special site] https://camparijapan.com/negroni/
■“Negroni Week 2024” Japan-only special project 2.
Article published in Time Out Tokyo (English version)
Continuing from last year, the city guide “Time Out Tokyo” (English version), which provides high-quality content that conveys the charm of the city, so that foreigners visiting Japan can enjoy Negroni Week even in Japan, where inbound tourism is booming,・We will introduce 5 recommended restaurants in Kobe and Kumamoto where you can enjoy Negroni.
In 2024, we will focus on restaurants that serve Negroni made with the national alcoholic beverage “shochu,” and we plan to make it more enjoyable for foreign visitors to Japan.
This store is also recommended for those living in Japan, so please take this opportunity to enjoy the Twisted Negroni made with shochu. Please check the URL below for the article on Time Out Tokyo (English version).
https://www.timeout.com/tokyo/bars-and-pubs/from-tokyo-to-kyoto-five-cocktail-bars-to-check-out-for-negroni-week-2023 ■“Negroni” using Campari ranks first in the world for three consecutive years [Image 6
The Negroni, a typical Italian cocktail made with Campari, was selected by British beverage magazine Drinks International as one of the World’s Best Selling Classic Cocktails (a ranking of the most popular classic cocktails in bars around the world) in 2022. It has been ranked number 1 in the world for the third consecutive year since 2023.
“The World’s Best Selling Classic Cocktails” is a survey of 100 of the world’s top bars that have won global awards, and ranks each bar’s best-selling cocktails. The classic Italian aperitif, the Negroni, is listed on the IBA’s Unforgettable Drinks List, known as the
bartender’s bible, and Campari is the only brand listed as an official ingredient.
A perfectly balanced combination of Campari, equal parts Vermouth Rosso and London Dry Gin, this cocktail combines notes of juniper and sweet citrus with hints of spice and herbs for a smooth, smooth drink. It has a distinctive bitter aftertaste that continues to be loved all over the world even after 100 years.
■About Campari
A premium Italian liqueur with a unique bright red color and bittersweet taste. [Image 7
Campari was born in 1860. The founder, Gaspare Campari, opened Café Campari in a corner of Piazza del Duomo in Milan in 1867, shortly after the company was founded. Since its release, this slightly sweet and pleasantly bitter liqueur has been a huge hit among Milanese. Over time, Campari became famous throughout Italy, including Milan. Campari has captivated many people with its bright red color, sophisticated and complex aromas of orange and herbs, and unique bittersweet taste. Even now, more than 160 years after its establishment, its treasured recipes have remained unchanged, and its rich aroma and bitter taste are now used as the perfect base for numerous cocktails around the world.
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Inquiries regarding products
CAMPARI JAPAN Co., Ltd. Customer Service
[TEL] 03-5856-5815
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[MAIL] customerservice_jp@campari.com
[Business hours] Monday to Friday (9:00 to 18:00) *Holidays: Saturdays, Sundays, and holidays