[KURUKURU Co., Ltd.] [GOKUMIN] The brand’s first TV commercial will start airing on September 6, 2024
*KURUKURU Co., Ltd.*
Press release: September 6, 2024
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[GOKUMIN] The brand’s first TV commercial will start airing on September 6, 2024 *The bedding brand “GOKUMIN” will begin airing TV commercials, mainly on CX morning information programs. *
GOKUMIN, a bedding brand by KURUKURU Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Yasuhiro Sekizawa), will begin airing the brand’s first TV commercial on September 6, 2024. There are two types: “Your best sleep” edition, which depicts a rich product lineup and excellent sleep comfort, and “Sleep is the best” edition, which uniquely depicts the importance of sleep and bedding selection. In addition, the GOKUMIN official Youtube channel is also distributing a 30-second version that has not been released on terrestrial TV.
* ■CM Overview■*
●“Your Extreme Sleep” edition
Planning intent: We basically do not sell over the counter. In order to develop products that are both high quality and affordable, we mainly sell them online. There are limited opportunities to try out products, and customers cannot purchase them face-to-face. I think some people may feel anxious.
Therefore, on behalf of our customers, we asked the monitors to freely try out GOKUMIN bedding.
– 15 seconds: https://youtu.be/UWLQdCruNZU
– 30 seconds: https://youtu.be/uYMdpu82V6o
●“Sleep is the best” edition
Purpose of the project: We believe that sleep is very important for having a good day. That’s why why not gift quality sleep to your loved ones? GOKUMIN also makes a great gift. To each and every one of you, You’re sure to find the perfect bedding.
– 15 seconds: https://youtu.be/a23ijpZ1KsM
– 30 seconds: https://youtu.be/3Ugz7SYUwDc
* ■Products used in the commercial (some) * ■
premium memory foam pillow
[High-quality pillow recommended by a chiropractor] “Newly developed low-resilience material” x “Special 3D shape based on ergonomics” x “Bamboo charcoal deodorizing function” x “Pillow cover with the finest texture” x “Pillow stopper to prevent pillow slipping” You can get a high quality sleep.
https://gokumin.co.jp/products/ptm-02?rview=1
millefeuille pillow
[Unique structural design with Japanese design rights acquired] A memory foam pillow with a 4-layer structure with selectable curve designs and different hardness. It can be adjusted to 6 height levels and 5 sleeping patterns. You can easily customize the pillow to suit you by removing and replacing the middle layer of the two soft top layers and the two hard base layers! Recommended for those who are worried about the height and hardness of their pillows.
https://gokumin.co.jp/products/mirufi-wh-01
dual coil mattress
[The ultimate mattress that exceeds the specifications of first-class hotels] A highly durable pocket coil mattress with an extra-thickness of 25 cm and excellent body pressure distribution. Two layers of pocket coils consisting of 1,962 ultra-high-density coils support the body at points and are further dispersed to the lower layers. You can experience the quietness without feeling the coils, the stress-free tossing and turning, and the comfort of sleeping without feeling pressured.
https://gokumin.co.jp/products/b01s
A pillow that wraps you completely
[Special design that can be used regardless of gender or age] Unique U-shaped design and highly elastic cotton provide firm support for your body! It can be used not only by women and pregnant women, but also by men. It can be used as a multi-functional pillow, such as a pregnancy pillow, nursing cushion, back cushion, foot pillow, lumbar pillow, etc.
https://gokumin.co.jp/products/daki-u
* ■Cumulative sales of the series: 1.6 million units What is “GOKUMIN” * ■ Sleeping is the beginning of a happy day.
GOKUMIN, a Japanese bedding brand, provides high quality bedding at affordable prices. Thanks to you, Amazon.co.jp
Sales Operator Award 2023
The company has received many awards, including the “Best Award” and the triple crown in the bedding brand category for two years in a row. We have received great reviews from many people. In order to achieve a healthy and prosperous daily life as advocated in the SDGs, we will continue to pursue products that are said to be “sure to choose.” * [Related press release] *
– [GOKUMIN] Received the highest award at “Amazon.co.jp Seller Awards 2023” – [GOKUMIN’s best seller] Released the long-awaited black color zero gravity gel pillow and temperature control comforter
– [New Release] Three new products including bed frames have been released from the “THE GOKUMIN” series, which delivers Japan’s first sleep experience.
KURUKURU Co., Ltd.
“People create. We create for people.” We are a company that creates and delivers products with all our heart.
Company name: KURUKURU Co., Ltd.
Representative name: Yasuhiro Sekizawa
Address: 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061