Mash Holdings Co., Ltd., under the brand gelato pique, opened its first Korean flagship store gelato pique GRANDE MAISON HANNAM in Seoul on Wednesday, September 4, 2024. The store, a renovated two-floor house, is located in the Hannam area and marks a major expansion for the brand.
At the reception party held on Tuesday, September 3, 2024, several popular Korean actors and influencers, including the members of LE SSERAFIM, attended. LE SSERAFIM, featured in the global visual campaign, participated in shopping, enjoying the cafe, and taking photos. The event was a major success, both in person and online, as images of the store’s unique interior design were widely shared on social media.
Reception and Launch Success
On the first day of sales, the store achieved 200% of its sales budget, with many items selling out. A special item, inspired by SAKURA of LE SSERAFIM, featuring a special hangtag and name tag with “Seoul” written on it, became a hit during the reception party.
In addition, a special movie starring LE SSERAFIM, released on Instagram’s Reels, garnered over 1 million views on its first day. The video features the group wearing gelato pique’s signature fluffy room wear, along with motifs such as crème d’ange and cotton candy, creating a dreamy, cozy feel. The keyword “Pick a delicious mood” was used, cleverly referencing both gelato pique and the Korean pronunciation of the word.
Special Page Launch Schedule
- “Butter & Pie with KAZUHA”: September 13, 2024 at 12:00 PM
- “Good Night Bear with EUNCHAE”: September 19, 2024 at 12:00 PM
- “Ribbon with CHAEWON”: September 26, 2024 at 12:00 PM
These pages will be available on the official Gelato Pique online store and the e-commerce site USAGI ONLINE.
About Gelato Pique GRANDE MAISON HANNAM
- Address: 63, Itaewon-ro 54-gil, Yongsan-gu, Seoul, Republic of Korea
- Operating Hours: Weekdays 11:00-20:00, Weekends & Holidays 11:00-20:30
- Official Online Store: https://gelatopique.co.kr/
- Instagram: @gelatopique_korea
About LE SSERAFIM
LE SSERAFIM is a five-member girl group under HYBE and SOURCE MUSIC, debuting in May 2022. The group consists of KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE, and their name is an anagram of “I’M FEARLESS,” symbolizing confidence and determination to push forward fearlessly.
About Gelato Pique
Gelato Pique, launched by Mash Style Lab Co., Ltd. in 2008, focuses on “desserts for adults,” providing high-quality room wear with creative design and comfort. The brand has expanded globally with stores in Japan, the USA, China, Taiwan, and Korea.
- Official Instagram: @gelatopique_official
- Official X (formerly Twitter): @_gelatopique
- Official Facebook: @gelatopique
