[Tokyo] A special website in collaboration with “Hello Kitty” celebrating its 50th anniversary, “Know and use! Fuel efficiency and comfort at home” has been released
*Tokyo*
Press release: September 9, 2024
**
A special website in collaboration with Hello Kitty, which celebrates its 50th anniversary, is now available: “Know and use! Fuel efficiency and comfort at home”
*～Let’s learn about the environmental performance of your home with Kitty! ～* key visual
Towards the realization of Zero Emission Tokyo in 2050, the Tokyo Metropolitan Government will introduce a new system, “Building Environmental Reporting System,” from April 2025 (Reiwa 7) regarding solar power generation equipment, insulation, energy-saving
performance, etc. in newly built houses, etc. will be enforced. Ahead of the system’s implementation, we have released a special website titled “Know and Useful! Home Fuel Economy and Comfort” that communicates the environmental performance of homes in an
easy-to-understand manner. (URL:
https://www.tokyo-co2down.jp/eco-home/
This site is a tie-up with Sanrio Co., Ltd.’s popular character Hello Kitty, which is celebrating its 50th anniversary this year, and introduces the benefits and functionality of houses with high environmental performance so that more people can choose homes with high environmental performance. Masu.
For the sake of the future environment, the Tokyo Metropolitan Government promotes efforts to standardize housing with high environmental performance, and the 50th anniversary theme, “Friend,” asks, “What kind of future will we see 50 years from now?” the Future. Let’s make friends with the future. This collaboration was made possible by the alignment of both Hello Kitty’s aspirations.
The Tokyo Metropolitan Government will continue to use this site as a platform to continue disseminating useful videos, event information, and content regarding environmentally friendly housing.
* ▼Special site image*
We have opened a special website in collaboration with “Hello Kitty”! In the future, we plan to release content that allows you to learn about the fuel efficiency and comfort of a home through the home where Hello Kitty’s family lives.
Site image
* -Hello Kitty Profile- *
Hello Kitty will celebrate its 50th anniversary in 2024.
He was born in the suburbs of London, England.
He is five apples tall. The weight is 3 apples.
A bright and kind girl.
I love making cookies and playing the piano.
My dream is to become a pianist or a poet.
(C)️ 2024 SANRIO CO., LTD. APPROVAL NO. L653908